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Rajat Paharia - Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement

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Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Published in: Business, Technology
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Rajat Paharia - Loyalty 3.0: Big Data and Gamification Revolutionizing Engagement

  1. 1. games
  2. 2. loyalty
  3. 3. 18ambivalentfailures
  4. 4. patronizerelationshipresist
  5. 5. employees?
  6. 6. partners?
  7. 7. loyalty 1.0transactionalcustomers
  8. 8. earnnothingburn
  9. 9. loyalty 2.01-1 marketinglost in the noise
  10. 10. loyalty 3.0BIG DATA GAMIFICATIONLOYALTY3.0+ =MOTIVATION +
  11. 11. cult loyaltytrue loyaltymercenary loyaltyinertia loyalty
  12. 12. cult loyaltytrue loyaltymercenary loyaltyinertia loyalty
  13. 13. cult loyaltytrue loyaltymercenary loyaltyinertia loyalty
  14. 14. cult loyaltytrue loyaltymercenary loyaltyinertia loyalty
  15. 15. EngagementA deep emotional connection with the brandHigh levels of active participationA long term relationship
  16. 16. interestingtimes
  17. 17. we’re living in theage of distraction
  18. 18. the workforce hasdisengaged
  19. 19. social media haschanged thepower dynamic
  20. 20. corporate IT is beingconsumerized
  21. 21. gen Yis on the ascent
  22. 22. workforces aredistributed
  23. 23. there’s too muchto learn
  24. 24. software iseating the world
  25. 25. loyalty 3.0BIG DATA GAMIFICATIONLOYALTY3.0+ =MOTIVATION +
  26. 26. Available June 18th from McGraw-Hill ProfessionalPre-order at http://www.loyalty30.comVisit us at http://www.bunchball.comFollow us at @bunchball & @rajatrocks

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