XEODesign                   ®                        Putting Emotion into Play ™The Future of Gamification is EmotionThe F...
www.xeodesign.com                                                                                    © 2010 XEODesign, Inc...
www.xeodesign.com                                                            © 2010 XEODesign, Inc.Putting Emotion into Pl...
www.xeodesign.com                                                               © 2010 XEODesign, Inc.Putting Emotion into...
www.xeodesign.com                                            © 2010 XEODesign, Inc.Putting Emotion into Play™             ...
www.xeodesign.com                                            © 2010 XEODesign, Inc.Putting Emotion into Play™             ...
www.xeodesign.com                                              © 2010 XEODesign, Inc.Putting Emotion into Play™           ...
www.xeodesign.com                                                        © 2010 XEODesign, Inc.                           ...
www.xeodesign.com                                               © 2010 XEODesign, Inc.                             Decarte...
How many smiles? [Ekman/Duchenne]
<---Orbicularis Oculi
Player Choice and Curiosity from Easy Fun
Player Choice and Curiosity from Easy Fun
Emotion = Fun
www.xeodesign.com                                                               © 2010 XEODesign, Inc.                    ...
www.xeodesign.com                                                   © 2010 XEODesign, Inc.                                ...
16
www.xeodesign.com                                            © 2010 XEODesign, Inc.Putting Emotion into Play™             ...
Easy Fun  the journey is it’s own reward
Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
2. Easy Fun: Netter’s Neuroscience: Better if Explore
2. Easy Fun: Explore Your Own Brain
3. Easy Fun: ZombieBooth: Aspirational Fantasy
3. Easy Fun: ZombieBooth: Aspirational Fantasy
www.xeodesign.com                                                        © 2010 XEODesign, Inc.                           ...
Hard Fun  If he screams, “I hate it…”
www.xeodesign.com                                                                                       © 2010 XEODesign, ...
www.xeodesign.com                                                            © 2010 XEODesign, Inc.                       ...
www.xeodesign.com                                                          © 2010 XEODesign, Inc.                         ...
People Fun     people are addictive
7. People Fun: Social Caretaking Gestures
8. People Fun: Open Communication
www.xeodesign.com                                                         © 2010 XEODesign, Inc.                          ...
www.xeodesign.com                                                               © 2010 XEODesign, Inc.                    ...
Serious Fun      games are therapy
www.xeodesign.com                                                                                                        ©...
www.xeodesign.com                                              © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Seriou...
www.xeodesign.com                                             © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Di...
3811. Serious Fun: Peggle Repetition & Rhythm
12. Serious Fun: Tilt World Impact Real World
4012. Serious Fun: Tilt World Impact Real World
www.xeodesign.com                                                           © 2010 XEODesign, Inc.                        ...
42Free Download 4K2F.com
www.xeodesign.com                                                                                  © 2010 XEODesign, Inc. ...
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Nicole Lazzaro - The Future of Gamification is Emotion

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  • Nicole Lazzaro - The Future of Gamification is Emotion

    1. 1. XEODesign ® Putting Emotion into Play ™The Future of Gamification is EmotionThe Four Keys to FunNicole LazzaroXEODesign, Inc.June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
    2. 2. www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
    3. 3. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Play Builds Skills in an Engaging Way
    4. 4. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Real World Has Natural Engagement Loops
    5. 5. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
    6. 6. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
    7. 7. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Points Change Behavior
    8. 8. www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
    9. 9. www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8Putting Emotion into Play™ Decisions require emotion as well as thought
    10. 10. How many smiles? [Ekman/Duchenne]
    11. 11. <---Orbicularis Oculi
    12. 12. Player Choice and Curiosity from Easy Fun
    13. 13. Player Choice and Curiosity from Easy Fun
    14. 14. Emotion = Fun
    15. 15. www.xeodesign.com © 2010 XEODesign, Inc. GAMEPutting Emotion into Play™ June 26, 2012 GDC 2012 Behavior Change Games
    16. 16. www.xeodesign.com © 2010 XEODesign, Inc. 15Putting Emotion into Play™ Emotion from Game Mechanics
    17. 17. 16
    18. 18. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Challenge Novelty Friendship Meaning
    19. 19. Easy Fun the journey is it’s own reward
    20. 20. Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
    21. 21. 2. Easy Fun: Netter’s Neuroscience: Better if Explore
    22. 22. 2. Easy Fun: Explore Your Own Brain
    23. 23. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
    24. 24. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
    25. 25. www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 24Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
    26. 26. Hard Fun If he screams, “I hate it…”
    27. 27. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 26Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi4. Hard Fun: Clear Goals and Strategy
    28. 28. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 27Putting Emotion into Play™
    29. 29. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 28Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
    30. 30. People Fun people are addictive
    31. 31. 7. People Fun: Social Caretaking Gestures
    32. 32. 8. People Fun: Open Communication
    33. 33. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 32Putting Emotion into Play™9. People Fun: Cooperate and Share
    34. 34. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 33Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
    35. 35. Serious Fun games are therapy
    36. 36. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 35 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of ValuePutting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
    37. 37. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
    38. 38. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
    39. 39. 3811. Serious Fun: Peggle Repetition & Rhythm
    40. 40. 12. Serious Fun: Tilt World Impact Real World
    41. 41. 4012. Serious Fun: Tilt World Impact Real World
    42. 42. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 41Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
    43. 43. 42Free Download 4K2F.com
    44. 44. www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 43Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

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