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Nicole Lazzaro - "The Future of Gamification is Emotion"

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Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk I will share how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization. Free white paper and models on how to use emotion to create games with the Four Keys to Fun.

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Nicole Lazzaro - "The Future of Gamification is Emotion"

  1. 1. XEODesign ® Putting Emotion into Play ™The Future of Gamification is EmotionThe Four Keys to FunNicole LazzaroXEODesign, Inc.June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
  2. 2. www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
  3. 3. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Play Builds Skills in an Engaging Way
  4. 4. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Real World Has Natural Engagement Loops
  5. 5. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
  6. 6. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
  7. 7. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Points Change Behavior
  8. 8. www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
  9. 9. www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8Putting Emotion into Play™ Decisions require emotion as well as thought
  10. 10. How many smiles? [Ekman/Duchenne]
  11. 11. <---Orbicularis Oculi
  12. 12. Player Choice and Curiosity from Easy Fun
  13. 13. Player Choice and Curiosity from Easy Fun
  14. 14. Emotion = Fun
  15. 15. www.xeodesign.com © 2010 XEODesign, Inc. GAMEPutting Emotion into Play™ June 23, 2012 GDC 2012 Behavior Change Games
  16. 16. www.xeodesign.com © 2010 XEODesign, Inc. 15Putting Emotion into Play™ Emotion from Game Mechanics
  17. 17. 16
  18. 18. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Challenge Novelty Friendship Meaning
  19. 19. Easy Fun the journey is it’s own reward
  20. 20. Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
  21. 21. 2. Easy Fun: Netter’s Neuroscience: Better if Explore
  22. 22. 2. Easy Fun: Explore Your Own Brain
  23. 23. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  24. 24. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  25. 25. www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 24Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
  26. 26. Hard Fun If he screams, “I hate it…”
  27. 27. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 26Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi4. Hard Fun: Clear Goals and Strategy
  28. 28. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 27Putting Emotion into Play™
  29. 29. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 28Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
  30. 30. People Fun people are addictive
  31. 31. 7. People Fun: Social Caretaking Gestures
  32. 32. 8. People Fun: Open Communication
  33. 33. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 32Putting Emotion into Play™9. People Fun: Cooperate and Share
  34. 34. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 33Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
  35. 35. Serious Fun games are therapy
  36. 36. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 35 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of ValuePutting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
  37. 37. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
  38. 38. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
  39. 39. 3811. Serious Fun: Peggle Repetition & Rhythm
  40. 40. 12. Serious Fun: Tilt World Impact Real World
  41. 41. 4012. Serious Fun: Tilt World Impact Real World
  42. 42. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 41Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
  43. 43. 42Free Download 4K2F.com
  44. 44. www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 43Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

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