mike martoccia              @mmartocciagaming withthe crowd
gamification is: the process  of using game thinking &mechanics to engage users
crowdsourcing is: taking a"function, sourcing it to anundefined (generally large) networkof people, in a open call format
Sir Francis Galton F.R.S. 1822-1911
"Madness of Crowds"
1) lacked intelligence2) prone to delusions
...when guessing theweight of an ox, theaverage of the crowdsguesses was moreaccurate than that of anygiven individual.
Texthttps://bitly.com/MAY8Vv
discover - foldit
crowd work - cnn
fund - kickstarter
design - xprize
answer - stackoverflow
hi, im mike
STATUSACCESSPOWERSTUFF
learn - codecademy
dopamine: wonderdrug
PARTIAL CLIENT LIST
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"
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Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"

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Crowdsourcing is not a new method by any measure but what is often unrealized about this method is it’s genesis…gamification. Crowdsourcing was born from gamification and has continued the legacy with its core fundamentals of enlisting the crowd to participate or play the game and compete to win the ultimate measure of achievement. From NASA to tennis shoes, the engagement is a game. I’ll present some of the history as well as some of the more contemporary ways in which the crowd is enlisted to participate in some of today’s leading research and development.

Published in: Technology, Business

Mike Martoccia - "Gaming the Crowd: Crowdsourcing, Crowdfunding & Gamification"

  1. 1. mike martoccia @mmartocciagaming withthe crowd
  2. 2. gamification is: the process of using game thinking &mechanics to engage users
  3. 3. crowdsourcing is: taking a"function, sourcing it to anundefined (generally large) networkof people, in a open call format
  4. 4. Sir Francis Galton F.R.S. 1822-1911
  5. 5. "Madness of Crowds"
  6. 6. 1) lacked intelligence2) prone to delusions
  7. 7. ...when guessing theweight of an ox, theaverage of the crowdsguesses was moreaccurate than that of anygiven individual.
  8. 8. Texthttps://bitly.com/MAY8Vv
  9. 9. discover - foldit
  10. 10. crowd work - cnn
  11. 11. fund - kickstarter
  12. 12. design - xprize
  13. 13. answer - stackoverflow
  14. 14. hi, im mike
  15. 15. STATUSACCESSPOWERSTUFF
  16. 16. learn - codecademy
  17. 17. dopamine: wonderdrug
  18. 18. PARTIAL CLIENT LIST

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