Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Keith Conley and Matthew Williams - Optimal Design Through Data

5,002 views

Published on

Shown during GSummit 2013 Workshop Sessions

Published in: Technology, Business
  • Be the first to comment

Keith Conley and Matthew Williams - Optimal Design Through Data

  1. 1. OPTIMALDESIGNTHROUGHDATA
  2. 2. Bunchball: TheLeader in Gamification• Founded: 2005• Customers: 320+• Employees: 60+• CreatedGamificationIndustryin2007• Constantinnovatorinthefield“For anticipating the gamification explosion beforeanyone knew what gamification was.”
  3. 3. Enterprise Customers
  4. 4. 50%2013Of all social businessinitiatives will includean enterprisegamificationcomponentConstellation Research201470%Of the 2,000 largestglobal companies willuse gamification for atleast one aspect oftheir organizationGartner201550%Of companies thatmanage innovationprocesses will gamifythose processesGartnerGamification will be pervasive in theenterprise
  5. 5. Why is the enterprise moving this direction?Because tools provided by companies are only effective if your employees areusing them well and we improve adoption while motivating behaviors specific toenterprise success.
  6. 6. Agenda• Analytical approach• Measurement & Learning• Tracking (Silent and Active)• Labs - The Future of Enterprise Analytics
  7. 7. Bunchball EnterpriseMetrics1. IncreasedAdoption&ContinuousEngagementofbusinesstools2. Influenceandmotivatespecificbehaviorsimpactingenterprisesuccess• Increasedactivity• Fasteron-boardingShort-term adoption (Quick wins) Long-term engagement• Betterdataformanagementdecision-making(CRM)• Increasedcompliance(HCM)Significantly different business outcomes are driven by these measures…• Points,Goals,Competition• Mastery,Levelingup+ Game Mechanics**Most if not all of the 10 game mechanics can lead to increases in long term engagement when appliedcorrectly, specifically Fast Feedback, Transparency & Goals.• Increasedpipeline• IncreasedUser-GeneratedContent• ProductivityIncrease• ProficiencyIncrease• Goalsrelatedtoleads&sharing• Newsfeeds,Community• Progress,Goals,Competition• LevelingUp• IncreaseSales(CRM)• Increasedcalldeflection(SocialCollaboration)• Decreasedtimetoresolution(CRM)• Highercustomersatisfaction(CRM)
  8. 8. Measurement &LearningPlan• BusinessGoals• KPIs• Categorizations• SecondaryAnalyses
  9. 9. Data Elements– Meta & ContextualDataUses and benefits:1. PersonalizeMissions2. Add context tobase data points3. Reduce programadministrationAction: Document_downloadMetaData• PersonalizedMissionsContextualData• RichAnalyticsGeography Media Platform• Desktop• MobileSector• Auto• PharmaUser Information• Team• Title• Role
  10. 10. Silent Tracking
  11. 11. What is Silent Tracking?Also known as PhaseZero or BaselineMeasurement,NitroSilentTracking…• Provides a path fornew clients to benchmark and informtheirprogram’s success• Deliversmetrics that can be used to inform a Phase 1rewardstructure• Identifiesgaps in initial set-up prior to full launch
  12. 12. Silent TrackingReview• Overallsetofbehaviorsandactivitylevels• SetBenchmarks• EstablishProgressiveChallengeIncrements• EstablishlevelingstructureActions TableActivity Binning Table
  13. 13. InformativeDesign– PersonaRecognition• Base ideal state of behaviors on various scenariosPareto Analysis
  14. 14. Active Tracking
  15. 15. ActiveTrackingCase Study – Solarwinds• GamifiedtheThwack!Communitysitetoengagecustomerserviceagentsandclientsinacommunityforum.Approximately10,000users,trackingandrewardingusersfordocument/post/blogcreation,engagementandvalidation.
  16. 16. SolarwindsAnnualReview• Solarwindssawa6%increaseismonthlyusersmovingfromQ4of2012to Q1of2013• Morequestionswereaskedandansweredinthelatterhalfoftheyearaswell,withanswersbeingrecognized6%moreoften.• Thepercentageofusersbeingrated,orlikedincreased53%• Thepercentageofuserslikingcontentincreased20%inthepastsixmonths• SolarwindsalsoshowedabilitytomotivatespecificactionsthroughMonthlyChallenges• February“Rate”activityincreased21xoverprevious6monthaverage,withahaloeffectof4xseeninMarch
  17. 17. User Analysis–SolarwindsArecompletedchallengesanindicationofuserslikelytoremainengaged?RegressionanalysisCoefficient Challenge Name2.732356615 Poster2.717465846 You liked Content0.771804602 You Were Rated or liked0.26937439 Seeker0.202723728 Plus 10.06642664 Search Works!Whathavewelearnedabouttheaudienceinthefirstyear?Clusteranalysis
  18. 18. Labs
  19. 19. Composition
  20. 20. TechnologyStack• DataStorage• Analysis/Algorithms• Visualization
  21. 21. Social PlatformsDevicesWebsites/PortalsSales/CRMSocialEnterpriseTalent/HCMPredictive PerformanceMonitor Notify Engage MeasurePredictivebehavior(Future)AnalyticsVision
  22. 22. Multi-AppAnalyticsWorkforceAnalytics
  23. 23. Worker PerformanceQuarter Company Group Individual vs. Company vs. GroupQ2 2012 96% 93% 107% 11% 14%Q3 2012 103% 95% 120% 17% 25%Q4 2012 105% 99% 157% 52% 58%Q1 2013 102% 103% 131% 29% 28%Sales Performance
  24. 24. Intelligent RecommendationEngines
  25. 25. THANKS!CONTACT US AT:LABS@BUNCHBALL.COMOR ON TWITTERKEITH: @CONLEYINSIGHTSMATTHEW: @AKABACKWOODS

×