Gamification ofBUSINESSFUTURE OF THEENTERPRISE                  JUNE 20, 2012
Today’s Speakers            Kevin Akeroyd             Wes Wasson   SVP Field Operations, Badgeville   CMO, Citrix
Agenda…          Future of the Enterprise          Wes          Gamification & Engagement of the Enterprise          Kevin...
| mobile work styles & cloud services
Gamification…
The Future…Key ThemesGamification not EnoughEngagement becomes PervasiveRise of ReputationSocial becomes UbiquitousBehavio...
Not just Gamification…ENGAGEMENTMECHANICS         GAME                     REPUTATION                      SOCIAL       ME...
Enterprises will take aPLATFORM APPROACH                                              YOUR CUSTOMERS MARKETING/AN    SOCIA...
Drive EngagementEVERYWHERE                  YOUR ENGAGEMENT LAYER WEBSITES &   APPLICATIONS   ENTERPRISE   UCE / TV / Medi...
Example
ConnectMultipleStakeholders               CONNECTING               PARTNERS, CUSTOMERS               AND EMPLOYEES
EMC COMMUNITYPOWERED BY JIVE & BADGEVILLE
THE VISION             • Reward Completion               of Tasks             • Encourage Similar               High-Value...
PLATFORM APPROACHAcross the Enterprise                  The Behavior Platform     Social      External Support   CRM   Sup...
Example
Oracle as an                                           ENGAGEMENTEnterprise Wide Consumer                ACROSS ALL AUDIEN...
Oracle as a                                   ENGAGEMENTISV / OEM PARTNER                 ACROSS ALL APPS  CRM          HE...
RISE OF                            IN A SOCIAL CUSTOMER BASE OR SOCIAL                                                    ...
RISE OF      IN A SOCIAL CUSTOMER BASE OR SOCIAL              ENTERPRISE, REPUTATION IS EVERYTHING!REPUTATION
I want everyone to know it!                          The Office                                           Twitter Resume  ...
Example
Lots of Communities                      Virus    SoftwareDesktop            Mobile Device      Peripherals               ...
Lots of PlatformsALL SILOS!                                               DELL CUSTOMERS  IDEATION     SOCIAL            D...
WHAT DID WE DO?     Social! Social! Social! It’s a                            Revolution!!!                  SOCIAL BUSINE...
I LOVE SOCIALSOFTWARE, BUT HERE’S THEREALITY…                           12 %                           WORKERS THAT LEVERA...
Social needs to beEVERYWHERE                         Make It All Social WEBSITES &   APPLICATIONS     ENTERPRISE   UCE / T...
SO WHERE     Somewhere OtherDO THEY GO     Than Your Site
The Behavior Graph
DELIVER THE SAME SOCIAL EXPERIENCEON THEIR OWN SITE, MOBILE, APPS                  Where It’s…   Your Product   Your Conte...
Social Context   Rich Activity Stream Surfacing                 Valuable Behaviors In Real-Time                 Across Site
Social Context   Or Tie It to Specific Site Content                 or Filter by Category
Real-Time Notifications   Catalyze Users By Showing                          Them What’s Happening Right                  ...
Find people to connect with…                 And follow them
But Don’t Just Follow People…          Follow Content & Products, Too
share register votecomment like repeat visits         time on site recommend                      post       LTV social su...
Engagement                 Retention                    Conversion                       People                           ...
share register votecomment like repeat visits         time on site recommend                      post       LTV social su...
Enterprises will take a PLATFORM APPROACH   Platform      Apps“Cloud Connector”  Interoperability        Developer Toolkit...
Enterprises will take aDESIGN APPROACH Frameworks, Deployment Automation                          Behavioral Psychology, S...
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"
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Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"

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Applying game design strategies to non-game, business environments requires a fundamental understanding of that business’objectives, digital touch points, and audiences. In this talk, join Badgeville and a Fortune 500 customer to explore how gamification is changing the face of the modern social enterprise. Learn how game mechanics, reputation mechanics, and social mechanics can be deployed across your website, mobile and enterprise applications to increase adoption of key technology investments as well as customer loyalty and engagement.

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  • Three key “GAMIFICATION ELEMENTS”
  • Three key “GAMIFICATION ELEMENTS”
  • Three key “GAMIFICATION ELEMENTS”
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  • Kevin Akeroyd & Wes Wasson - "Gamification for Business: The Future of the Enterprise"

    1. 1. Gamification ofBUSINESSFUTURE OF THEENTERPRISE JUNE 20, 2012
    2. 2. Today’s Speakers Kevin Akeroyd Wes Wasson SVP Field Operations, Badgeville CMO, Citrix
    3. 3. Agenda… Future of the Enterprise Wes Gamification & Engagement of the Enterprise Kevin Open Q&A
    4. 4. | mobile work styles & cloud services
    5. 5. Gamification…
    6. 6. The Future…Key ThemesGamification not EnoughEngagement becomes PervasiveRise of ReputationSocial becomes UbiquitousBehavior Data = Big Data
    7. 7. Not just Gamification…ENGAGEMENTMECHANICS GAME REPUTATION SOCIAL MECHANICS MECHANICS MECHANICS Drive, measure, & reward Elevate user status across Socialize, recommend, high value behaviors all your communities and notify users about with smart gamification of engagement contextually rich behaviors
    8. 8. Enterprises will take aPLATFORM APPROACH YOUR CUSTOMERS MARKETING/AN SOCIAL WEB WEBSITES & COMMUNITIES ALYTICS MOBILE APPS CRM SOCIAL LMS/HR CMS COLLABORATION YOUR EMPLOYEES
    9. 9. Drive EngagementEVERYWHERE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE UCE / TV / Media KIOSK, EVENTS, MOBILE SYSTEMS POINT OF SALE
    10. 10. Example
    11. 11. ConnectMultipleStakeholders CONNECTING PARTNERS, CUSTOMERS AND EMPLOYEES
    12. 12. EMC COMMUNITYPOWERED BY JIVE & BADGEVILLE
    13. 13. THE VISION • Reward Completion of Tasks • Encourage Similar High-Value Behavior • Expertise Location
    14. 14. PLATFORM APPROACHAcross the Enterprise The Behavior Platform Social External Support CRM Support System Collaboration Community Platform
    15. 15. Example
    16. 16. Oracle as an ENGAGEMENTEnterprise Wide Consumer ACROSS ALL AUDIENCES CUSTOMERS PARTNERS & DEVELOPERS EMPLOYEES SUPPLY CHAIN
    17. 17. Oracle as a ENGAGEMENTISV / OEM PARTNER ACROSS ALL APPS CRM HEALTH LMS/HR ON SCIENCES DEMAND
    18. 18. RISE OF IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS EVERYTHING! REPUTATION RECOGNITION Rank, Status, ReputationPERCEIVED VALUE OF REWARD PRIVILEGES VIP Access, Moderation, Stronger Votes, Badges, Points MONETARY Discounts, Free Shipping, Prizes, Bonuses, Com mission Spiffs, etc. SOCIALNESS OF CUSTOMER OR ENTERPRISE
    19. 19. RISE OF IN A SOCIAL CUSTOMER BASE OR SOCIAL ENTERPRISE, REPUTATION IS EVERYTHING!REPUTATION
    20. 20. I want everyone to know it! The Office Twitter Resume Country Club Home My PeersLinked In Church Facebook Business School Google
    21. 21. Example
    22. 22. Lots of Communities Virus SoftwareDesktop Mobile Device Peripherals LaptopDisk Drives Storage Networking, Internet Servers
    23. 23. Lots of PlatformsALL SILOS! DELL CUSTOMERS IDEATION SOCIAL DELL COMMUNITIES COMMERCE MOBILE, WEB, BL OGS CRM COLLABORATION SOCIAL CMS, KM DELL EMPLOYEES
    24. 24. WHAT DID WE DO? Social! Social! Social! It’s a Revolution!!! SOCIAL BUSINESS SOFTWARE About $1 Billion Worth
    25. 25. I LOVE SOCIALSOFTWARE, BUT HERE’S THEREALITY… 12 % WORKERS THAT LEVERAGE SOCIAL SOFTWARE TOOLS (Forrester, September 2012)
    26. 26. Social needs to beEVERYWHERE Make It All Social WEBSITES & APPLICATIONS ENTERPRISE UCE / TV / Media KIOSK, EVENTS, MOBILE SYSTEMS POINT OF SALE
    27. 27. SO WHERE Somewhere OtherDO THEY GO Than Your Site
    28. 28. The Behavior Graph
    29. 29. DELIVER THE SAME SOCIAL EXPERIENCEON THEIR OWN SITE, MOBILE, APPS Where It’s… Your Product Your Content Your Users
    30. 30. Social Context Rich Activity Stream Surfacing Valuable Behaviors In Real-Time Across Site
    31. 31. Social Context Or Tie It to Specific Site Content or Filter by Category
    32. 32. Real-Time Notifications Catalyze Users By Showing Them What’s Happening Right Now
    33. 33. Find people to connect with… And follow them
    34. 34. But Don’t Just Follow People… Follow Content & Products, Too
    35. 35. share register votecomment like repeat visits time on site recommend post LTV social support page views refer purchase tweet
    36. 36. Engagement Retention Conversion People • Growth in User Base • Frequency • Lifetime Value • Registration Telco • # of Activities • Churn Reduction • ARPU • Growth in Active Users • Total Unique Users • Growth in User Base • Frequency • Lifetime Value • Registrations Tech • # of Activities • Retention % • Course Completion • Growth in Active Users • Total Unique Users Retail/ • Repeat Visits • Lifetime Value • Add to Cart • Growth in User Base • Time to visit after • Churn Reduction • Purchase Velocity • Growth in Active Users ecommerce purchase • Referral • Purchase Amounts • Total Unique UsersCGP/Consumer • Repeat Visits • Add to Cart • Growth in User Base • Lifetime Value • Time to visit after • Purchase Velocity • Growth in Active Users • Churn Reduction Electronics purchase • Purchase Amounts • Total Unique Users • Growth in User Base Energy • Growth in Active Users • Total Unique Users • Frequency • Active Player Growth • Page Views • Growth in User Base Media • # of Activities • WAU Growth • Video Plays • Growth in Active Users • Virality - Sharing • Targeted Referral • Sponsorship Conversion • Total Unique Users Health/ • Repeat Visits • Growth in User Base • Increase lifetime usage • Registration • Logging Workouts • Growth in Active Users • Lapsed User Analysis • Increase in Frequency Education • Setting Goals • Total Unique Users
    37. 37. share register votecomment like repeat visits time on site recommend post LTV social support page views refer purchase tweet
    38. 38. Enterprises will take a PLATFORM APPROACH Platform Apps“Cloud Connector” Interoperability Developer Toolkits, APIs, Mobile SDKs
    39. 39. Enterprises will take aDESIGN APPROACH Frameworks, Deployment Automation Behavioral Psychology, Social Game Expertise Design, Social Loyalty, Employee Incentives, Reputation Management, Behavioral Analytics

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