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Gamification:                Fixing Loyalty                & EngagementKEITH SMITHCO-FOUNDER &CEO, BIGDOOR@CHIEFDOORMAN
BigDoor • Most widely used platform • Top choice by consumer   brands • 30MM MAUs by Q3 2012 • Fastest way to implement,  ...
The Problem Median Results for Top 5k Sites • Loyalty = 1.5 Visits/Month • Engagement = 5 Pageviews/Visit “The problem is ...
The Solution(s)             Onboard              Loyalty   Social       &        Yearn            Engagement             R...
1. Onboard
2. Create Yearn
3. Reward
4. Get Social
5. Rinse & Repeat
The Results
ThankYou!            Keith Smith         @ChiefDoorman        keith@bigdoor.com
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Keith Smith - "Gamification: Fixing Loyalty & Engagement"

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80% of Web users ‘log on’ daily, but lack loyalty to even the hottest sites. According to Compete, users visit ‘favorite’ sites less than 2 times a month, spending less than 8 minutes viewing only 7 pages per site. Based on quantitative analysis of best practices and case studies across a wide range of categories, this session will discuss specific strategies and tactics that online publishers can use to increase visitor loyalty – repeat visits, pages viewed and time on site.

Published in: Technology, Business
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Keith Smith - "Gamification: Fixing Loyalty & Engagement"

  1. 1. Gamification: Fixing Loyalty & EngagementKEITH SMITHCO-FOUNDER &CEO, BIGDOOR@CHIEFDOORMAN
  2. 2. BigDoor • Most widely used platform • Top choice by consumer brands • 30MM MAUs by Q3 2012 • Fastest way to implement, measure & learn
  3. 3. The Problem Median Results for Top 5k Sites • Loyalty = 1.5 Visits/Month • Engagement = 5 Pageviews/Visit “The problem is that users are neither loyal nor engaged”
  4. 4. The Solution(s) Onboard Loyalty Social & Yearn Engagement Reward
  5. 5. 1. Onboard
  6. 6. 2. Create Yearn
  7. 7. 3. Reward
  8. 8. 4. Get Social
  9. 9. 5. Rinse & Repeat
  10. 10. The Results
  11. 11. ThankYou! Keith Smith @ChiefDoorman keith@bigdoor.com

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