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How do you build progress, achievements and fun into one of the world’s most widely-used technical platforms? That was the question facing the Microsoft Visual Studio team when they set out to Gamify their IDE. Their experience was controversial from the start and the lessons they learned were startling. From anti-cheating to managing community expectations, the lessons of the Visual Studio team are applicable to anyone looking to gamify an environment with high user autonomy. In this exciting, no stone-unturned post mortem, learn the do’s and don’ts from one of the most interesting examples of gamification in recent years.