1.
Gamifying Media:
How Entertainment Brands are
Redefining User Engagement
Jon Radoff
Gamification Summit 2012 – San Francisco
June 21, 2012

2.
Jon Radoff
Author of Game On
CEO of Disruptor Beam,
social game developer;
founder of GamerDNA,
Eprise (NASDAQ:EPRS),
NovaLink.

3.
How has social technology and games
changed everything?
How do entertainment brands thrive in
the new media landscape?
What does the entertainment
business teach us about every business?

4.
Soon trillions of sensors—the “Internet of Things”
Mesh Network analog
will transmit information from every corner of
the Earth.
• Social network = human mesh network
Photo Credit: Ma

5.
Sohaib Athar’s Story
Just wanted to get away
from society and do IT
consulting up in the hills…
In a matter of days, he went
from an unknown person to
over 100,000 followers on
Twitter.
Why is this important?

6.
Humans are almost everywhere, encountering vast
information, and interconnecting as never before.

7.
Digital connections yield social and neural connections.
Flickr Image CreditL Hijod Huskona

8.
Happy Distribution of Smiling Faces on Facebook
people
cluster.
Unhappy
people
cluster.
SOCIAL NETWORKS AND HAPPINESS By Nicholas A.
Christakis & James H. Fowler

9.
Experiences = More Happiness than Things
Leaf van Boven and Thomas Gilovich. “To Do or to Have? That is the
Question.” American Psychological Association. 85.6 (2003): 1198.
Reprinted with permission.

10.
Flickr Image by Solo
Social technology changes everything because it has
disrupted how we relate to time and space.

11.
Social networks allow people to form connections with
each other regardless of geography.

12.
Mobile Devices enable access to content from anywhere
and at any time – as natural as any other object.
Flickr Image by: courosa

13.
Collectible card games are a “mobile social game”
that achieved success before social networks or
the explosion of smart mobile devices.
Flickr Image by Seattle.roamer

14.
For millenia, media consumption and game-playing
was a victim of the “tyranny of the clock.”

15.
Digital video recorders are one of the first examples of
how digital media consumption became asynchronous.

16.
Game content is being repackaged for asynchronous
consumption.

17.
The old model for content delivery:
content in a can.
Flickr image by urbanmkr

18.
Mobile devices have made the “content in a can” model
easier to carry with you to any place and any time…
Flickr image by scottwills

19.
Social networks and
social apps are
evolving how media is
being consumed.

20.
Flickr Image by Josh Bancroft
Is this the digital living room?

21.
…or is this the new digital living room?

22.
The stories of your life
are the content of the
social network.

23.
Members of social
networks are playing
games together—
which have become
the most effective
means of monetizing
social network traffic.

24.
Is this a story?

25.
Evolutionary Gameplay Motivations

26.
Immersion: storytelling, practicing theory of mind,
adopting new viewpoints, imagining cause and effect,
recognizing patterns, appreciating beauty.
Flickr Image by Express Monorail

27.
Achievement: mastering skills.
Csikszentmihalyi has created
the theory of Flow to explain
why people are happy when
they’re applying skills that
they’re good at. Evolutionary
explanations for positive
psychology are emerging.

28.
Flickr image by Haags Uitburo.
Cooperation: altruism, coordination, coalition-building,
grouping.

29.
Competition: for attention, for resources, for recognition,
for physical domination, mates, etc.

30.
Thank you!
Jon Radoff
CEO, Disruptor Beam
Email: jradoff AT disruptorbeam.com
Twitter: @jradoff