Jesse Schell - The Pleasure Revolution: Why Games Will Lead the Way

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In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

Gamification" is about the creation of pleasurable experiences for the purposes of improved motivational design.

Pleasure is powerful, complicated, and contextual.

Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

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  • I gave this talk at DICE about how advances in sensing technology will make our entire lives an interconnected series of games. The most common reaction to this was, “Oh my God! It’s 1984!” But technically, it’s Brave New World.
  • Jesse Schell - The Pleasure Revolution: Why Games Will Lead the Way

    1. 1. The Pleasure RevolutionWhy Games Will Lead the WayJesse SchellGSummit 2013
    2. 2. Real LifeGames
    3. 3. Choco-fication!
    4. 4. Rewards can Backfire
    5. 5. Self-Determination TheoryCompetence Autonomy RelatednessI want to begood at whatI do!I wantfreedom!I want toconnect toothers!
    6. 6. “Hafta” “Wanna”Slavery FreedomWork PlayEfficiency Pleasure
    7. 7. Games are special because…• They are interactive• They are designedENTIRELY for pleasure
    8. 8. Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
    9. 9. Pleasure is COMPLEX
    10. 10. Pleasure is…CONTEXTUAL
    11. 11. Pleasure is…CONTEXTUAL
    12. 12. Steenburgh & Ahearne: MotivatingSalespeople: What Really Works
    13. 13. SensationFantasyDiscoveryLaughterStoryChallengeThrillTriumphExpression
    14. 14. -or-
    15. 15. Five Keys to Motivational Design
    16. 16. Key 1: Make it Appealing
    17. 17. Key 2: Make it Engaging
    18. 18. Key 3: Make it Effortless
    19. 19. Key 4: Make it Uncheatable
    20. 20. Key 5: Make it Not Embarrassing
    21. 21. Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century
    22. 22. You CAN make your experiences better• Ask yourself these simplequestions:– Given what I know aboutmy guests…– Why will they like thisexperience?– How can I get them to likeit more?
    23. 23. Thanks!Slides: slideshare.net/jesseschellTwitter: @jesseschellEmail: jschell@andrew.cmu.edu

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