Suchit Dash - Tangible Rewards and Engagement: The Real Story

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Tangible Rewards come in many shapes and sizes, and though they may not scale super well, they can be transformative. See how you can use non-discount, tangible rewards to drive user loyalty and engagement in this fast-paced talk from rewards expert Suchit Dash.

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Suchit Dash - Tangible Rewards and Engagement: The Real Story

  1. 1. Tangible Rewards and Engagement: The Real Story
  2. 2. 2Evolution of Gaming
  3. 3. 3Gaming in the 80’s
  4. 4. 4Gaming in the 90’s
  5. 5. 5Gaming in 00’s
  6. 6. 6Evolution of Gaming
  7. 7. 7Social Gaming combating TV audiencesSource: Zynga.com Game Study53% of Facebook Users Play social games once a month
  8. 8. 8The gamer has changed
  9. 9. 9The gamer has changedSource: PopCap Game Studies 2010
  10. 10. 10Virtual StatusSource: Farmville / Zynga.com
  11. 11. 11Real Life StatusSource: ABC News
  12. 12. 12Evolution of Rewards
  13. 13. 13Evolution of RewardsSource: Marketing Experiments
  14. 14. 14Traditional Promotions Coupons Discounts Rebates Buy One Get One FreeNothing is personalized!
  15. 15. 152010 changed the concept of a traditional promotionSource: Groupon 2010
  16. 16. 16© 2010-2013 Ifeelgoods. All rights reserved.Create, manage and optimize your promotion campaign easily.© 2010-2013 Ifeelgoods. All rights reserved. 16Available everywhere, instantly!Online, mobile, offline.AwardsIfeelgoods is the leading promotion platform that provides the mostflexible tools to help run effective campaigns across the web, mobile &offline.Using a patented technology, Ifeelgoods taps into hundreds of highvalue, low cost digital rewards like iTunes Credits, Facebook Currency& Airline Miles to enhance and improve promotions.Ifeelgoods technology delivers any reward instantly through the cloud ina safe, easy and convenient manner. Over the last 2 years, Ifeelgoodshas scoured over 150 million pieces of data to ensure advertisers aresafely delivering promotional content to their customers.Over 300 promotional campaigns worldwide.Over 100 clients in 16 countries$11M fundingclients+100 offices3 countries16rewards+100In factsFeatured in
  17. 17. 17Perceived Value in the Concept of RewardsWhy do we cringe to pay for a $0.99application?while…We give a tip for the same valuewithout even thinking about itEqual Value, Different Perception
  18. 18. 18Snapshot of Rewards
  19. 19. 19Snapshot of Clients
  20. 20. 20Buy Flowers on 1800Flowers & get a $10 iTunes Gift CodeBuy Flowers on 1800Flowers & get a 25 Facebook CreditsBuy Flowers on 1800Flowers & get 50 Farmville CashExample of Client Implementation
  21. 21. 21Instant Redemption, Instant Delight
  22. 22. 22Key Takeaways1. Give rewards that consumers can understand!1. Loyalty does not have to be “Earn & Burn” – it can betransactional1. Find rewards that have a high perceived value. Even“micro-rewards can go a long way

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