Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IDF Ranks

1,534 views

Published on

  • Be the first to comment

IDF Ranks

  1. 1. IDF Ranks:The Army’s Gamifying Revolution
  2. 2. OUR GOALThe New Media Desk is responsible for conducting, synchronizing and implementing all IDF activity on social platforms worldwide.
  3. 3. A BRIEF TIMELINENew Media Desk IDF Blog Official Flickr Official Facebookofficially launched launched account account launched,during Operation launched first FrenchCast Lead – with it, accounts launchedYoutube and Twitter March July October First livestreaming First Spanish of an IDF IDF Ranks 1.0 launched accounts operational event launched (beret march)
  4. 4. WHERE WE ARE NOWAccounts in English, Channels in English, Websites inSpanish, French, Spanish, French, Pages in English, Spanish, French, English, French,Hebrew, Russian, Hebrew, Russian, Hebrew and ArabicArabic Arabic Hebrew Over 420,000 likes Thousands of hitsOver 240,000 followers Over 35 million views dailyContact with Opened three weeks Opened three weeks Over 3,000 photosdozens of leading ago ago 3.9 million viewsbloggers invarious languages All visual content under Over 3,000 followers one roof
  5. 5. IDF BLOG
  6. 6. WHO’S OUR AUDIENCE? General audience Enthusiastic community
  7. 7. WHAT’S THE BEST WAYTO REACH OUT TO OUR COMMUNITY?
  8. 8. WHAT IS IDF RANKS? A rewarding social platform A method of allowing our enthusiasticcommunity to feel connected to the IDF A way to connect all IDF social mediachannels
  9. 9. HOW DOES IT WORK?
  10. 10. DEVELOPMENT
  11. 11. DEVELOPMENT
  12. 12. INCENTIVESBadges Ranks
  13. 13. THE RELEASE
  14. 14. SOME NUMBERS… Facebook Discussion Traffic from Avg. page views(Shares, likes) (Facebook comments) Tweets social networks per visit ( increased engagement through idfblog.com )
  15. 15. WHAT’S NEXT? IDF Ranks
  16. 16. THANK YOUFOR LISTENING www.idfblog.com www.facebook.com/idfonline www.youtube.com/idfnadesk www.twitter.com/idfspokespersonCpl. Ido Tal, Lt. Ella Barzilai | Reach us at idfnewmedia@gmail.com

×