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@bunchball #gamification #gsummit
The Design of Work: How
Gamification is Revolutionizing
Hiring, Team-Building &
Performa...
@bunchball #gamification #gsummit
Customer loyalty drives profitability and growth
Customer satisfaction drives customer l...
@bunchball #gamification #gsummit
know more about your employees
than you do.
@bunchball #gamification #gsummit
BIG DATA on
User Activity
More
Engaging
Experience =
@bunchball #gamification #gsummit
LearningCollaborationServiceSales
@bunchball #gamification #gsummit
More
Engaging
Experience =
Motivate better
performance
Drive better
business results
Com...
@bunchball #gamification #gsummit
More
Engaging
Experience
LearningCollaborationServiceSales
BIG DATA on
User Activity
@bunchball #gamification #gsummit
+11% revenue per employee
LearningCollaborationServiceSales
Sales
+9%
Service
+10%
Colla...
@bunchball #gamification #gsummit
More
Engaging
Experience
gamification
LearningCollaborationServiceSales
BIG DATA on
User...
@bunchball #gamification #gsummit
gamificationunproductivity
entertainment
fuzzy benefit
@bunchball #gamification #gsummit
gamificationperformance
motivation
ROI
@bunchball #gamification #gsummit
Gamification = Motivating People Through Data
Motivating
Better
Performance
Gamification...
@bunchball #gamification #gsummit
Gamification = Motivating People Through Data
Motivating
Better
Performance
• Reward and...
@bunchball #gamification #gsummit
Motivating
Better
Performance
LearningCollaborationService
Online
Experiences
BIG DATA
o...
@bunchball #gamification #gsummit
This is Inevitable Because:
• SoftwareisEatingtheWorld
• WehaveallturnedintoWalkingDataG...
@bunchball #gamification #gsummit
It’s not about making work “fun”
@bunchball #gamification #gsummit
Gamification Closes the Loop
• Hiring
• ProgressTowardGoals
• LivePerformanceReviews
• S...
@bunchball #gamification #gsummit
Motivating
Better
Performance
LearningCollaborationService
Online
Experiences
BIG DATA
o...
@bunchball #gamification #gsummit
The Design of Work: How
Gamification is Revolutionizing
Hiring, Team-Building &
Performa...
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GSummit SF 2014 - The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management by Rajat Paharia @rajatrocks

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GSummit SF 2014 - The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management by Rajat Paharia @rajatrocks

  1. 1. @bunchball #gamification #gsummit The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management
  2. 2. @bunchball #gamification #gsummit Customer loyalty drives profitability and growth Customer satisfaction drives customer loyalty Value drives customer satisfaction Employee productivity drives value Employee loyalty drives productivity Employee satisfaction drives loyalty Employee engagement drives employee satisfaction Putting the Service-Profit Chain to Work HBR OnPoint, 2000
  3. 3. @bunchball #gamification #gsummit know more about your employees than you do.
  4. 4. @bunchball #gamification #gsummit BIG DATA on User Activity More Engaging Experience =
  5. 5. @bunchball #gamification #gsummit LearningCollaborationServiceSales
  6. 6. @bunchball #gamification #gsummit More Engaging Experience = Motivate better performance Drive better business results Competitive advantage LearningCollaborationServiceSales BIG DATA on User Activity
  7. 7. @bunchball #gamification #gsummit More Engaging Experience LearningCollaborationServiceSales BIG DATA on User Activity
  8. 8. @bunchball #gamification #gsummit +11% revenue per employee LearningCollaborationServiceSales Sales +9% Service +10% Collaboration +81% Learning +373%
  9. 9. @bunchball #gamification #gsummit More Engaging Experience gamification LearningCollaborationServiceSales BIG DATA on User Activity
  10. 10. @bunchball #gamification #gsummit gamificationunproductivity entertainment fuzzy benefit
  11. 11. @bunchball #gamification #gsummit gamificationperformance motivation ROI
  12. 12. @bunchball #gamification #gsummit Gamification = Motivating People Through Data Motivating Better Performance Gamification captures the BIG DATA that: • Consumers • Partners • Employees generate as they interact with online experiences, and uses that data to create a more engaging experience and drive: • Better Performance • Better Business Results • Competitive Advantage LearningCollaborationService Online Experiences BIG DATA on User Activity
  13. 13. @bunchball #gamification #gsummit Gamification = Motivating People Through Data Motivating Better Performance • Reward and Recognize • Measure and Motivate • Reputation • Loyalty • Guiding & Amplifying High Value Activity LearningCollaborationService Online Experiences BIG DATA on User Activity
  14. 14. @bunchball #gamification #gsummit Motivating Better Performance LearningCollaborationService Online Experiences BIG DATA on User Activity A Thermometer measures A Thermostat regulates Employers are using gamification to capture employee activity data, analyze it, and then using it to increase the lifetime value of their employees
  15. 15. @bunchball #gamification #gsummit This is Inevitable Because: • SoftwareisEatingtheWorld • WehaveallturnedintoWalkingDataGenerators • WorkhasmovedfromInformalSystemstoFormalSystems • BusinessesneedSystemsthatScale,Repeat,&Automate • DataisthenewSecretWeaponforDesigners • Consumerplace>Workplace • UserExperience,ProcessImprovement,__________?
  16. 16. @bunchball #gamification #gsummit It’s not about making work “fun”
  17. 17. @bunchball #gamification #gsummit Gamification Closes the Loop • Hiring • ProgressTowardGoals • LivePerformanceReviews • Skills • Reputation(The“BaseballCard”) • InfluenceNetworks • Benchmarking • PredictiveAnalytics • Personalization • SystemsofEngagementvs.SystemsofRecord
  18. 18. @bunchball #gamification #gsummit Motivating Better Performance LearningCollaborationService Online Experiences BIG DATA on User Activity A Thermometer measures A Thermostat regulates Employers are using gamification to capture employee activity data, analyze it, and then using it to increase the lifetime value of their employees
  19. 19. @bunchball #gamification #gsummit The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management
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    Nov. 5, 2014

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