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GSummit SF 2014 - Gamifying The Arts: How Leading Arts Orgs are Transforming Engagement by Erik Gensler

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GSummit SF 2014 - Gamifying The Arts: How Leading Arts Orgs are Transforming Engagement by Erik Gensler

  1. 1. Gamification in theArts Facebook.com/CapacityInteractive @CapacityInt
  2. 2. Market Smarter! Capacity Interactive helps arts organizations use interactive tools to engage audiences, build community, and
  3. 3. Fundamental Shift
  4. 4. Requires a Fundamental New Way of Thinking of How We Connect With Audiences
  5. 5. Interruption Marketing vs. Permission Marketing
  6. 6. Strangers Friends Customers Evangelists
  7. 7. Content Leads / Permission Permission Based Communications Ticket Sale Delight
  8. 8. “Ask Robert Battle”
  9. 9. • Over 10,000 visits • 25% clicked the "Buy Tickets" button. • On average, five minutes + on the site • Sales Impact
  10. 10. • 100,000+ annual visits • Increased site traffic 25% • 2+ minutes | 2+ pages • 6+ minutes | 5+ pages • Thousands of leads
  11. 11. •Enhance & refine navigation and UI •Mobile first •Search engine optimization •Sophisticated analytics integration •Robust social sharing Version 2.0
  12. 12. Thank You! Erik Gensler erik@capacityinteractive.com capacityinteractive.com facebook.com/capacityinteractive @DMBootCamp4Arts

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