Geoff Lewis - "Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location"

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Location-Based Networks like Foursquare, MyTown and Facebook Places are transforming how consumers engage with retail, brands, travel and each other. At the leading edge, these apps are reinventing loyalty programs, bringing rewards to small merchants and connecting existing programs to the virtual world. Can we cut through the hype and understand how check-ins and location-aware networks will affect brands? What are the most innovative players doing today, and what does the future hold for this approach? How can you leverage the power of gamification and location to create unprecedented engagement? Hear the inside scoop and vision from Geoff Lewis, founder and CEO of TopGuest, the visionary connecting traditional loyalty programs with location-based consumer behavior.

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Geoff Lewis - "Loyalty Goes Virtual: Driving Behavior with Gamified Rewards & Location"

  1. 1. BUILDING ANENGAGEMENT PROGRAM
  2. 2. ffffff
  3. 3. LASSIEembodiment of loyalty as atraditional american value
  4. 4. SEMIOTICS OF LOYALTY
  5. 5. Loyalty is what we call it whensomeone refuses a momentarilybetter option SETH GODIN
  6. 6. LOYALTYGETSREWARDED(eventually)
  7. 7. Text
  8. 8. 1981
  9. 9. 1. TRANSACTGET STATUS GET POINTS PUSHGET POINTS MARKETING TRANSACT
  10. 10. 1999
  11. 11. THE END OF LOYALTY ASA DOMINANT CULTURALMEME
  12. 12. -6.89%
  13. 13. WILL I REALLY BEREWARDED IN THE END?
  14. 14. (ok fine, late 1998)
  15. 15. ‘A BETTER OPTION’IS NOW A CLICK AWAYIN REALTIME
  16. 16. Text FFWD TO TODAY >>
  17. 17. 48 $B
  18. 18. BREAKAGE
  19. 19. OPEN RATES
  20. 20. "I know what I like, butmost of the time I am open to trying any brand."
  21. 21. TextEVERY LOYALTY PROGRAM IS DIFFERENT IN EXACTLY THE SAME WAY...
  22. 22. Text
  23. 23. FROM LOYALTY PROGRAM... TRANSACTIONS
  24. 24. TO...ENGAGEMENT PROGRAM
  25. 25. ENGAGEMENT!
  26. 26. ESTABLISHED LOYALTY PROGRAMS ARE MORPHING INTOENGAGEMENT PROGRAMS
  27. 27. TOPGUEST REACH =260 MILLION MEMBERS
  28. 28. THE ENABLING TECHNOLOGY
  29. 29. APIS DELIVER DYNAMIC DATA Loyalty Database / CRM System
  30. 30. ENGAGEMENT PROGRAMS1. SOCIAL ACTIONS2. SOCIAL DATA3. TRANSACTIONS
  31. 31. 1. ASK PERMISSION:Mechanic:POINTS ~80% of members have given Topguest access to advanced permissions
  32. 32. 2. MONITOR SOCIAL ACTIONS
  33. 33. FIERO!
  34. 34. 3. RESPOND (RELEVANCE) Mechanics: STATUS ACCESS POWER STUFF
  35. 35. 4. HARNESS SOCIAL DATA TO PERSONALIZE & GAMIFY LOYALTY MARKETING
  36. 36. TOPGUEST DASHBOARD
  37. 37. MOST INFLUENTIAL MEMBERS Member no Name Friends1 222203857 Chris Guokas 2,1212 911402055 Larry Lee 2,0123 205073382 Robert Christiansen 2,0044 943142996 Kelvin N Nichols 1,9795 444175807 John H. Wilharm III 1,9606 707853239 Brian Wynn 1,9477 871657493 Jon Crossno 1,9348 913876908 Sandra Marks-Webster 1,9169 864851412 Brandon VanGundy 1,90710 236406296 Mark Tuffy 1,882
  38. 38. SOCIALACTIONRESPONSE PERSONALR EWARD
  39. 39. THEFUTURE
  40. 40. Text
  41. 41. THANK YOUGeoff LewisCo-Founder & CEOgeoff@topguest.comOffice: 646.415.94021475 Folsom St, San Francisco CA

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