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overview of
gamification

  gabe zichermann
     @gzicherm
   Gamification.Co
http://GSummit.com
gamification is the process of using
      game thinking & dynamics to
engage audiences & solve problems
gamification is not just
fun and theme are not correlated
loyalty systems in flux




Tangible        Cash       Loyalty    Virtual
 Goods       Incentives   Systems    Rewards
 180...
costs and status value of loyalty


200


160


120


 80


 40


  0
   1800      1850             1900    1950          ...
at what cost, status?




$1,000,000             $100,000
SAPS

STATUS
ACCESS
POWER
STUFF
gamification loop
                   win conditions



   leaderboards
                                    challenges


   ...
Bartle's Player Types


  achiever   socializer




  explorer     killer
non-
obvious              predictable
desire
          GAMES




          unforced
the game favors its creator
@gzicherm




http://GSummit.com
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Gamification Overview - MeshMarketing 10 - Toronto

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Gabe Zichermann's heavily tweeted and reviewed presentation on gamification from the MeshMarketing conference in Toronto, 2010.

Published in: Technology, Business

Gamification Overview - MeshMarketing 10 - Toronto

  1. 1. overview of gamification gabe zichermann @gzicherm Gamification.Co
  2. 2. http://GSummit.com
  3. 3. gamification is the process of using game thinking & dynamics to engage audiences & solve problems
  4. 4. gamification is not just
  5. 5. fun and theme are not correlated
  6. 6. loyalty systems in flux Tangible Cash Loyalty Virtual Goods Incentives Systems Rewards 1800s 1930s 1980s 2000s
  7. 7. costs and status value of loyalty 200 160 120 80 40 0 1800 1850 1900 1950 2000 2050 loyalty costs status & social power
  8. 8. at what cost, status? $1,000,000 $100,000
  9. 9. SAPS STATUS ACCESS POWER STUFF
  10. 10. gamification loop win conditions leaderboards challenges point system status badges social networking
  11. 11. Bartle's Player Types achiever socializer explorer killer
  12. 12. non- obvious predictable desire GAMES unforced
  13. 13. the game favors its creator
  14. 14. @gzicherm http://GSummit.com

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