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Gamification for Marketing Professionals

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Gamification is a powerful tool for marketers, driving engagement among audiences of all kinds. Here Gabe Zichermann discusses how gamification will end the engagement crisis and drive revenue, customer satisfaction, and knowledge.

Published in: Marketing, Technology
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Gamification for Marketing Professionals

  1. 1. @gzicherm
  2. 2. c Dow Jones the engagement crisis
  3. 3. cc flickr streamishmc 80%+ second screen
  4. 4. the teen-less car
  5. 5. the power of games cc flickr mache
  6. 6. engaging users and changing behavior with the best ideas from games, loyalty & behavioral economics gamification
  7. 7. gamification is not just
  8. 8. making everything a game
  9. 9. hi, i'm gabe zichermann
  10. 10. gamification.co
  11. 11. TAKE CONTROL OF LIVE SOCIAL MEDIA
  12. 12. GSummit.com
  13. 13. GAMES ARE WIRED TO PRODUCE PLEASURE THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT. Judy Willis MD CC FLICKR.COM/SCOTTFIDD WIRED FOR PLEASURE
  14. 14. DOPAMINE: WONDER DRUG
  15. 15. personal best - nike+
  16. 16. FEEDBAC K FRIENDS FUN
  17. 17. engage: Domino's
  18. 18. purposeful fun
  19. 19. extending live/virtual
  20. 20. discover talent/skill
  21. 21. fun: failure, creative constraint
  22. 22. QUIRKY: UNLEASHING INNOVATION
  23. 23. bigger picture - foldit
  24. 24. train - ready, set, jet
  25. 25. STATUS ACCESS POWER STUFF REWARD S
  26. 26. @gzicherm GSummit.com

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