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Gamification - Designing for Engagement

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Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customers, partners and stakeholders - while increasing happiness and satisfaction.

This is the latest presentation on the strengths and opportunities in the gamification space by author, speaker and entrepreneur Gabe Zichermann - delivered at the Web2Expo event in San Francisco.

Published in: Design, Business
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Gamification - Designing for Engagement

  1. GAMIFICATION:DESIGNING FOR ENGAGEMENT GABE ZICHERMANN, GAMIFICATION.CO
  2. SELL
  3. SEX SELLS
  4. MAGIC SELLS
  5. FREE STUFF SELLS
  6. FUN SELLS
  7. VIRTUAL GOODS ON THE MARCH 2014: $14bn 250% CAGR
  8. MOTIVATION
  9. ENGAGEMENTRecencyFrequencyDurationViralityRatings ESCORE
  10. Gamification is: the process ofusing game thinking and game mechanics to solve problems and engage users
  11. OUR LAST HOPE?
  12. GABE ZICHERMANN CHAIR, GAMIFICATION SUMMIT: GSUMMIT.COMAUTHOR “GAME BASED MARKETING” TEXT “GAMIFICATION BY DESIGN” EDITOR GAMIFICATION.CO ADVISOR & MENTOR SPEAKER, 25+ EVENTS/YEAR
  13. STRATEGY & DESIGN WE HELP THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS HARNESS THE POWER OF GAMIFICATION ACROSS A WIDE RANGE OF INDUSTRIES
  14. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
  15. WHATS FUN?
  16. ANYTHING CAN BE FUN!
  17. BARTLE’S PLAYER TYPES ACTING KILLER ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZER EXPLORERS INTERACTING
  18. design or serendipity?
  19. FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
  20. NOT TOO EASY
  21. PROGRESSION TO MASTERY
  22. weight watchers
  23. STATUSACCESSPOWERSTUFF
  24. THE FIRST :60 IS THE HARDEST
  25. TOO MUCHCHOICE
  26. X
  27. X
  28. COMMON APPROACH: TRAINING
  29. COMMON APPROACH: CONNECT, THEN REGISTER
  30. COMMON APPROACH: WIN FIRST, THEN REGISTER
  31. COMMON APPROACH: TUTORIAL LEVEL
  32. THE PATTERN: AS!AAS!R(I)1. ACTION2. SUCCESS!3. ACTION4. ACTION5. SUCCESS!6. REGISTER7. INVITE FRIENDS
  33. SELL?
  34. OR
  35. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
  36. KEEP IN TOUCH @GZICHERM GABE@GAMIFICATION.CO GSUMMIT.COM

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