Game-Based Marketing / Funware at the New York Tech Meetup

1,795 views

Published on

At his New York Tech Meetup presentation, Gabe Zichermann discusses how to use Funware & Game Mechanics in a startup, and shares some of the most interesting revelations from his new book, Game-Based Marketing.

Published in: Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,795
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
41
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Game-Based Marketing / Funware at the New York Tech Meetup

  1. 1. big ideas about fun & community gabe zichermann @gzicherm GameBasedMarketing.com
  2. 2. funware is the use of game mechanics in non-game contexts
  3. 3. fun and theme are not correlated
  4. 4. what activities are fun?
  5. 5. the spoonful of sugar approach
  6. 6. sugar (loyalty) throughout history Tangible Cash Loyalty Virtual Goods Incentives Systems Rewards 1800s 1930s 1980s 2000s
  7. 7. costs and status value of loyalty 200 160 120 80 40 0 1800 1850 1900 1950 2000 2050 loyalty costs status & social power
  8. 8. at what cost, status?
  9. 9. at what cost, status? $1,000,000 $100,000
  10. 10. funware loop win conditions leaderboards challenges point system status badges social networking
  11. 11. mistakes have been made
  12. 12. mistakes have been made but we had fun anyway
  13. 13. theme & fun are not correlated fun & work can merge with incentives status is the best incentive cash is less meaningful than you think it’s fun, even when you make mistakes
  14. 14. now soon now/sept gabe zichermann @gzicherm GameBasedMarketing.com

×