Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Erika Webb - "Enterprise User Experience: Making Work Engaging at Oracle "

576 views

Published on

Oracle Applications User Experience is getting into the game with research and design on how to gamify enterprise applications, such as the company’s Fusion. Oracle’s research with real users helped them change how they design applications to include game mechanics, increasing participation in communities, increasing productivity in workers and making work more engaging for all. Learn the research approaches, design patterns and examples that have made Oracle a leader in gamification of enterprise apps – and how you can make them work for your organization.

Published in: Design, Technology, Business
  • Be the first to comment

  • Be the first to like this

Erika Webb - "Enterprise User Experience: Making Work Engaging at Oracle "

  1. 1. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 1
  2. 2. <Insert Picture Here>Enterprise User Experience:Making Work Engaging at OracleOracle Gamification Design Jam #GamifyOracle Erika Noll Webb
  3. 3. First, the legal part… • The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.Copyright © 2012, Oracle and/or its affliates. All rights reserved. 4
  4. 4. > W el om e! c Shal w e pl a gam e? l ayCopyright © 2012, Oracle and/or its affliates. All rights reserved. 5
  5. 5. What we did… • May 22, 2012 the Oracle Applications User Experience team all gathered in our headquarters in Redwood Shores. • Participants from all over the US, Canada, Mexico, India, Australia, Ireland • In addition, a set of invited guests, from both inside and outside Oracle, joined the event. • Close to 150 people totalCopyright © 2012, Oracle and/or its affliates. All rights reserved. 6
  6. 6. Design Jam Overview! • We divided into teams • Each team got an application flow • No one got to work on their own product area • Each flow had a guru the team could ask questions • Each team got a UI toolkit to use to gamify their flows • Teams got scored 3 times during the day in an app we created for the event. • Win points! Unlock badges! Get prizes! • At the end, each team got 3 minutes to describe what they did • We all voted for the ULTIMATE CHAMPIONS OF THE DAY!Copyright © 2012, Oracle and/or its affliates. All rights reserved. 7
  7. 7. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 8
  8. 8. How we got started • In March, 2012, we had an all hands regular meeting to kick off the topic of gamification—what it is, what it isn’t and what it means in the enterprise space. • In that presentation, I talked about motivation, game principles, and key ways that gamification could work in the enterprise space. • Following that, we convinced my VP of Applications User Experience that a worldwide design jam would be a great exercise and would support our goal of innovation. • Focused on an event that did not require much additional funding. Our motto was “Lower the bar for acceptance."Copyright © 2012, Oracle and/or its affliates. All rights reserved. 9
  9. 9. On the big day….Copyright © 2012, Oracle and/or its affliates. All rights reserved. 10
  10. 10. Worked on our own Fusion apps • We requested app flows from all the product pillar teams. • Each flow came with a set of possible business goals for the team to consider when applying game mechanics. • Each team got a user profile or persona of the end user in question.Copyright © 2012, Oracle and/or its affliates. All rights reserved. 11
  11. 11. Got a flow • Just like Chopped! Our secret ingredients were in envelopes contained in picnic baskets that teams got just as the game started. • In the baskets, there was an application flow in print outs and on a flash drive. • The team assignment was to gamify those flows adding any game mechanics they wanted. • There was a GURU for each flow if they had questions during the day.Copyright © 2012, Oracle and/or its affliates. All rights reserved. 12
  12. 12. Got a UI toolkit • We created a UI Toolkit with pre-built game mechanics which was included on a flash drive. Teams could just add text and they were ready to go!Copyright © 2012, Oracle and/or its affliates. All rights reserved. 13
  13. 13. Key Points • Each team had to appoint someone to track what game mechanics they used. That person communicate with the Game Admins during scoring! • The teams had to create a PowerPoint and save it to the flash drive. • At the end of the day, they had to present everything they did in THREE minutes to the whole group for scoring!Copyright © 2012, Oracle and/or its affliates. All rights reserved. 14
  14. 14. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 15
  15. 15. The Jam in actionCopyright © 2012, Oracle and/or its affliates. All rights reserved. 16
  16. 16. Secret Sauce • To gamify the Design Jam itself, our rapid prototyping team developed an app to score the event. • Participants didn’t know their team assignments until they opened an envelope they got at sign in with a button showing the picture of their team mascot. • Everyone had to run to their team table and sign into their teams within the app to see their team performance. • The app had badges, points, leaderboards, infoboards. • At key points in the day, the teams were scored on which game mechanics they employed. • Scores and badges were presented on two huge projection screens.Copyright © 2012, Oracle and/or its affliates. All rights reserved. 17
  17. 17. The app • Provisional patent protection in the works.Copyright © 2012, Oracle and/or its affliates. All rights reserved. 18
  18. 18. Confidential Subject to Terms of CPCA/PPCA 19
  19. 19. Confidential Subject to Terms of CPCA/PPCA 20
  20. 20. Confidential Subject to Terms of CPCA/PPCA 21
  21. 21. Confidential Subject to Terms of CPCA/PPCA 22
  22. 22. Confidential Subject to Terms of CPCA/PPCA 23
  23. 23. Just for funCopyright © 2012, Oracle and/or its affliates. All rights reserved. 24
  24. 24. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 25
  25. 25. Investment ScoringCopyright © 2012, Oracle and/or its affliates. All rights reserved. 26
  26. 26. Investment Scoring • Using a tool developed within our group, we did 3 rounds of investment scoringCopyright © 2012, Oracle and/or its affliates. All rights reserved. 27
  27. 27. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 28
  28. 28. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 29
  29. 29. GRAND CHAMPION WINNER!Copyright © 2012, Oracle and/or its affliates. All rights reserved. 30
  30. 30. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 31
  31. 31. Why Gamify Onboarding?<Insert Picture Here> Onboarding = Onboring!!!
  32. 32. World of Workcraft Goals: The 3 J’s• Incentivize the managers <Insert Picture Here>• Motivate the employees• Join the team• Join the culture• Join the journey
  33. 33. Build Your Team Begin Journey Journey Complete Task Summary Review Goal Not Started Not Started Not Started Not Started Not Started Employee Not Started Manager Rewards Diplomat Inquisitive Communicator Adventurer Gym Rat 7 6 4 100 65 80Copyright © 2012, Oracle and/or its affliates. All rights reserved. 34
  34. 34. WorkCraftCopyright © 2012, Oracle and/or its affliates. All rights reserved. 35
  35. 35. Take aways • The event got awareness and excitement about the possibilities of gamification in enterprise applications. • Definitely converted some skeptics in the group. • Participants did “game the game” whenever they could. • The group got the basics of game mechanics and how they are really good principles of user experience/usability just packaged differently. • Participants really understood the necessity of understanding the end user and what their motivations would be.Copyright © 2012, Oracle and/or its affliates. All rights reserved. 36
  36. 36. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 37
  37. 37. > G am e over! D o you w ant t pl o ay agai ? nCopyright © 2012, Oracle and/or its affliates. All rights reserved. 38
  38. 38. Copyright © 2012, Oracle and/or its affliates. All rights reserved. 39

×