Kenny Lauer & Danette Veale - Disruptive Innovation: Cisco's Global Sales Experience (GSX)

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GSX is Cisco's annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history.

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  • Objective: Infuse the energy of a single-location event into a globally distributed conference by uniting the audience with technology. Giving the Audience a Voice
  • Kenny Lauer & Danette Veale - Disruptive Innovation: Cisco's Global Sales Experience (GSX)

    1. 1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco’s Global Sales Experience (GSX)Dannette Veale, @dvealeCisco Systems, Inc.Kenny Lauer, @kennylGeorge P. Johnson
    2. 2. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2GSM100% In PersonGSX100% Virtual• GSM 15 year legacyface to face salesconference• 2009 GSX is born, firstyear as 100% virtual withlow satisfaction scores• Re-invented as a hyperdistributed hybrid eventin 2010• GSX FY13 satisfactionsurpassed last GSMGSXHybrid
    3. 3. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    5. 5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6“Best everGSX.”“Content and emphasisin the message bringsme back to first GSMin LV, terrific.”“By far the bestvirtual meetingattended.”Most employee-aware event in theworld! I’ve never feltmore connectedfrom home.“This is the mostengaged Ive beensince the virtualformat began.”This year’s GSXwas clearly thebest event in thisformat.”“This was the bestSales kickoff Iveever attended in my15+ years in sales.”
    7. 7. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7Thank you.

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