Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Charlie Kim - "Changing Employee Behavior Without Force: Health and Wellness at NextJump"

2,132 views

Published on

Improved employee wellness would go a long way to reducing the tens of billions that US companies lose each year in productivity, health insurance premiums and impaired cognition. But efforts to get employee groups to exercise, eat right and take better care of themselves have mostly fallen flat, even when they’re made mandatory. NextJump radically reimagined the process of employee wellness using gamification, and in the process have leveraged that knowledge to improve all aspects of the company’s relationships – with employees and customers alike. Join this inspiring panel to understand how to motivate with well crafted incentives, and the lessons learned on the road to today’s astonishing fact: over 75% of NextJump’s employees work out regularly. How it came together will certainly surprise you.

Published in: Technology, Business

Charlie Kim - "Changing Employee Behavior Without Force: Health and Wellness at NextJump"

  1. 1. Enterprise Gamification of Fitness from 5% to over 80% regular workouts Charlie Kim Founder & CEO, Next Jump June 21, 2012
  2. 2. ROI on Exercise: Why is Exercise so Important... HEALTHCARE ENERGY #1 Cause of Sickness: Obesity Human Energy = Performance #2 Cause: Smoking (distant #2) Corporate Athlete SOLUTION: Exercise & Nutrition SOLUTION: Sleep, Exercise & Nutrition Jim Loehr HPI: Human Performance Institute 2
  3. 3. What People Have Tried… CORPORATE AMERICA TECHNOLOGY STARTUPS Wellness Programs Caffeine & Sugar Highs Incentives 3
  4. 4. NEXT JUMP: The Numbers Speak for Themselves… Total Workouts To Date 80% 2x per 1600 week 1400 1200 1000 800 600 Total 400 5% 2x per 200 week 0 Apr Nov Apr Nov Apr Nov Apr Nov Aug Aug Aug Aug Jul Jul Jul Jul May Dec Mar May Dec Mar May Dec Mar May Dec Sep Feb Sep Feb Sep Feb Sep Oct Oct Oct Oct Jun Jun Jun Jun Jan Jan Jan Jan 2008 2009 2010 2011 2012 4
  5. 5. NEXT JUMP: About Us “WOW. HBS should do a case study on NxJ. Seriously — you are the company of the present and the future!!”www.oo.com/ceo www.oo.com/origins 5
  6. 6. How We Did It… Simple Goal Get every NxJumper (employee) to work out 2x per week minimum 6
  7. 7. NEXT JUMP: Experiment & Scale (E&S) Total Workouts To Date 80% 2x per 1600 week 1400  Use DATA 1200  Recognition 1000 Programs 800  TeamPlay + On-Site Gyms 600 Leaderboard  Top People Total Focus 400 200 5% 2x per 0 week Apr Nov Apr Nov Apr Nov Apr Nov Aug Aug Aug Aug Jul Jul Jul Jul May Dec Mar May Dec Mar May Dec Mar May Dec Sep Feb Sep Feb Sep Feb Sep Oct Oct Oct Oct Jun Jun Jun Jun Jan Jan Jan Jan 2008 2009 2010 2011 2012 7
  8. 8. Provide Gym Access to Make it Convenient…  WHAT DIDN’T WORK WHAT WORKS Free Gym Memberships Built Gyms in Each Office  Top performers never went  Access – open 24 hours  Low performers always went  Easy – right in the office Next Jump re-engineered the environment. Turned the whole table around – hard to do the wrong thing. – Jim S. 8
  9. 9. Create Teams to Make it a Competition…  WHAT DIDN’T WORK WHAT WORKS GiftCards, Prizes, CA$H Team Competition + Leaderboard  Initial jump tapered off quickly  Teams motivate each other  Unsustainable alone  Teamplay stronger w/ people you know  Best helped worst w/in each team  Live Scoreboard to track progress 9
  10. 10. Build Recognition Programs to Inspire New Norms…  WHAT DIDN’T WORK WHAT WORKS Perception Became Reality Recognition Awards  Norm became accepted ceiling  Inspire new norms  Pep talks didn’t work  Celebrate it publically  Impossibility “bar” got set  The flea that jumped higher 10
  11. 11. CEILING WAS BROKEN: Inspiring New Norms...  Tuesday Wednesday Thursday Friday 11
  12. 12. Use Data to Level the Playing Field…  WHAT DIDN’T WORK WHAT WORKS Losing Teams Never Won Equally Balanced Teams  Losing teams blamed inequality  Individual data collected over time  Believed they could NOT win  Engineer built: FitRank  They give up  Every team has possibility of winning 12
  13. 13. Invest More to Help Your Top People…  WHAT DIDN’T WORK WHAT WORKS Top People: Prioritized Work Over Exercise Scheduled Workouts: Appointments w/ Trainers  Top performers went the least  Hired top personal trainers  Always had more work to do  Accessible first to top performers  Exercise fell off priority list  Scheduled: create routine behavior Thanks so much for this opportunity to learn from a world champion – unbelievable! #stories-for-future- generations. – Gautam A. 13
  14. 14. UP NEXT: Rolling Out to 90,000 B2B Clients... 14
  15. 15. WOWPoints: Virtual Currency to Incent Behavior… • Green Behavior GIVING BACK • Smoking Cessation HEALTH •HRA’s •Nutrition •Donating to Charity •Fitness Challenges STRETCH BUDGET WOWPoints RECOGNITION • Spot Awards • Utilities • Long Service Recognition • Peer-to-Peer •Productivity •Vacations 15
  16. 16. Testimonials… I used to get sick frequently. After starting to exercise regularly, I noticed I hardly ever get sick. – David M. The fitness The quality of my sleep is much center, nutritionist, classes and better. I find that I fall asleep competition form a quickly, sleep well and wake up comprehensive, impressive refreshed. program. We know the program – Emma B. is working. My son is twice the man he used to be. – Mom of NxJumper No matter who I spoke to about I used to work a 9-5 job and be NxJ, they could not believe how ahead exhausted by afternoon. At NxJ even in of the curve we are. They all mentioned a 10+ hour day, I feel energized and that we are running a program akin to a focused throughout the day. sports team. – Marissa B. – Kam S. I’ve found that working out in our gym promotes community and collaboration with colleagues you normally wouldn’t interact with. – Michelle C. 16
  17. 17. Thank You Questions/Reactions/Feedback: charlie@nextjump.com twitter: @charlieykimCheck out our culture video http://nxj.me/nextjumpCheck out our fitness video http://nxj.me/fitness

×