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Brian Wong - Making Rewards Work: The Kiip Story

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There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and how you can change the world by choosing the right virtual and real rewards.

Published in: Health & Medicine, Technology

Brian Wong - Making Rewards Work: The Kiip Story

  1. 1. CAPTURING@brian_wong for Gamification Summit 2013 from kiip.com:THE MOMENT
  2. 2. WOW.THERE ARE 953 MILLION SMARTPHONESUBSCRIPTIONS WORLDWIDE.
  3. 3. 64% OF ALL APPS DOWNLOADED AREGAMES.THE AVERAGE PERSON HAS 20+ APPS INSTALLEDON THEIR PHONES.
  4. 4. THE CURRENT MOBILE AD EXPERIENCEDESTROYS THE USER EXPERIENCE.
  5. 5. KIIP HELPS BRANDS REACH CONSUMERS DURING“HAPPINESS MOMENTS” ON THEIR PHONES.Reaching a high score Beating the bossBeating your lap time in a racing gameFinishing a game of SolitaireLogging a running workoutCompleting a day in a calorie counterReaching your fitness goalWalked 1-mileWorked out 5 days in a rowFinished building a fortressShared a loved photo with a friendMost sessions played without dyingFound the easter eggSolved 5 puzzles in a row
  6. 6. 60mm330,100,000monthly moments (USA)21%averageengagement282,000,000+rewards served (now 8 per second)monthly unique~1000 apps 10countries
  7. 7. FAST COMPANY’S TOP 50 MOST INNOVATIVECOMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
  8. 8. “FIND THE HUMAN.”
  9. 9. EXISTING PATTERNSOF MOMENTS
  10. 10. FITNESS & HEALTHTrackers, fitness programs, quantified self
  11. 11. MEANINGFULMOMENTS
  12. 12. achieve reward2 3open1
  13. 13. CURRENT STATE OF ADVERTISING
  14. 14. NEEDS WHEEL
  15. 15. MOMENTS OFEMOTIONAL
  16. 16. MOBILE ASTHE HUB(Hollistic Utility Base)
  17. 17. SERENDIPITOUS MOMENTS
  18. 18. SURPRISEAND DELIGHT
  19. 19. WHAT’S YOUR MOMENT?SPORTSCOOKINGCELEBRATIONPRODUCTIVITYJFDICLUMSYBEAUTYSOCIALUNPARALLELEDWINNINGGOALSWINNINGDINING
  20. 20. brian@kiip.comtwitter.com/brian_wongwww.kiip.comKIIP IT REAL>>

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