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Andrew Pascal - Travel, Entertainment and Casinos: MyVegas Gamifies Sin CIty

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MyVegas is a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience. Join PlayStudios CEO Andrew Pascal as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.

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Andrew Pascal - Travel, Entertainment and Casinos: MyVegas Gamifies Sin CIty

  1. 1. A N D R E W P A S C A L
  2. 2. M Y S T O R Ye n t r e p r e n e u rs e r i a le n t e r t a i n m e n t & l e i s u r eo r i e n t a t i o n
  3. 3. W H Y L A S V E G A S ?e v e r y c o n s u m e rb u s i n e s se v e r y c o n s u m e r
  4. 4. G A M I F I C A T I O Ng a m e m e c h a n i c sa p p l i e d t on o n - g a m e p r o b l e m s
  5. 5. T H E P R O B L E Ma t t r a c t , c o n v e r t&m o n e t i z eq u a l i f i e d c o n s u m e r s
  6. 6. m y V E G A Sg a m e - b a s e da c q u i s i t i o n &r e t e n t i o n p l a t f o r m
  7. 7. m y V E G A S1234561. PlayPlay games andearn loyaltypoints2. AdvanceDiscover,progress andachieve status3. ShopExplore thecollection ofavailable rewards4. PurchaseUse loyaltypoints to buyrewards in-game5. RedeemConfirmpurchase withparticipatingmerchant6. ConsumeVisit partneroultet andenjoy reward
  8. 8. T H E B E N E F I T Sa c q u i r e & e n g a g eq u a l i f i e dc o n s u m e r ss t i m u l a t e & g r o wb u s i n e s so p t i m i z e i m p a c t o fp r o m o t i o n a li n v e n t o r ys h i f t c o n s u m p t i o nf r o m p e a k t o n e e d
  9. 9. T H E R E S U L T S3 m i l l i o n p l a y e r s1 . 2 m i l l i o nf a n s2 5 0 , 0 0 0 p l a y e r s / d a y9 0 m i n u t e s / d a y6 0 % n e wc u s t o m e r s3 0 % + f u l l y b u r d e n e dp r o f i t m a r g i n s
  10. 10. W W W . M Y V E G A S . C O M

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