1.
ONLY HUMAN:
The Emotional Logic of Business Decisions
2/3rds of
executives believe business
decisions are shaped by
human emotion
61%
of executives
agree that when making
decisions, human insights
must precede hard
analytics.
70%
cite
company reputation
as the most influential
factor when choosing a
business partner. Company
culture is also an important
factor.
71%
say building long
term relationships is worth
taking a short term
financial loss.
62%
of
executives find it
necessary or
preferable to rely
on subjective
factors.
52%
of executives
say that ambition,
admiration, and potential
rewards outweigh fear
of failure and being
blamed for making a bad call.
Be humanly
relevant
Use culture
and reputation
to build trust
Let
humanity
guide data
Concentrate
on the long
term
Stay
positive
IN COLLABORATION
WITH