Be the first to like this
Indeed, data is a powerful tool for executives, delivering them greater analytical depth than ever before. However, despite vast pools of information, the emotional still precedes the rational when it
comes to business decisions.
This is the key finding derived from an expansive research study conducted by the FORTUNE Knowledge Group in collaboration with gyro, the global ideas shop. The study polled 720 senior executives (88 percent of whom have director-level titles or higher) to explore how emotions and other subjective factors influence business decision-making.
It finds that senior officers have come to count on, and value, a heady mix of intangibles to guide them in a world awash in data. In fact, the majority of the executives (62 percent) freely say it is necessary to rely on gut feelings. They state that soft factors (such as a business partner’s corporate culture or reputation) should be given the same weight as quantifiable factors (cost, quality or efficiency).