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The On-going Convergence of Interactive Gambling and Social Gaming

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The On-going Convergence of Interactive Gambling and Social Gaming

  1. 1. The on-going convergence ofinteractive gambling and social gaming Digital Spark conference (2012-Sep-06) Gerald Tan Co-Founder, COO (Head of Product)
  2. 2. The R-word… is for Regulation 2
  3. 3. Where do you draw the line?Social games Social games Social casino with casino with casino games mixed content mechanics with skill Non-casino Users can games but Virtual purchase in- addictive currencies game games currencies Real worldprizes or cash Entertainment Etc… out 3
  4. 4. GERALD TANCo-founder, COO (Head of Product)PlumbeeIndependent Consultant 2011Strategic Advisor Hooplo 2011Senior Product Manager / Producer Playfish (EA) 2009-2011Finance and Business Manager Pogo.com and EA OnlinePublishing (EA) 2007-2009Financial Reporting and Control Manager EMI Group PLC2004 - 2007ICAEW Qualified Chartered Accountant2002gerald@plumbee.co.ukTwitter: @tan_gerald
  5. 5. What is… Plumbee? IndependentLondon based in the social with virtual VC backed casino genre currencies startup 5
  6. 6. Video Slots on Facebook Level andVirtual currencies Medals XP Free Coins Gifting Friends 6
  7. 7. What do we believe in?• Quality product• Social setting• Recognised (but free) IP• NOT FOR KIDS!• Entertainment 7
  8. 8. What is entertainment? 8
  9. 9. (Subtle) Differences• FREE to play• NO cash out, no real world rewards• More generous RTP• Spenders and non- spenders get the same odds• FREE coins daily• Send FREE coins to friends• Social currency rewards 9
  10. 10. What is the business model?• FTP + microtransactions• User values the game themselves• Most users don’t spend moneyPrice Paying Non-paying consumers consumers 1% - 5% 95%+ No of users
  11. 11. The R-word… is for Responsibility 11
  12. 12. Gerald Tangerald@plumbee.comtwitter.com/tan_gerald 12

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