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Our Favorite Market Sprints

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Looking for a few ways to get very fast feedback from your market? Here are a few of our favorite Market Sprints. Figure out which is best for your experiment, and let us know if you'd like to learn how to conduct these!

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Our Favorite Market Sprints

  1. 1. Some Of Our Favorite Market Sprints Market Testing… Fast. @explorics Aggressive Market Testing
  2. 2. some of our favorite sprints
  3. 3. Market Sprint: The Call Blitz <ul><li>Structure </li></ul><ul><ul><li>We build a list & put senior agents on it </li></ul></ul><ul><ul><li>Daily adjustments based on feedback </li></ul></ul><ul><ul><li>Quantitative: which segments progress </li></ul></ul><ul><ul><li>Qualitative: reps gather broad feedback </li></ul></ul><ul><ul><li>~5-10% live hit rate, clear call-to-action </li></ul></ul><ul><li>Ideal For </li></ul><ul><ul><li>Target audience vetting </li></ul></ul><ul><ul><li>Compelling message projects </li></ul></ul><ul><ul><li>Urgency gauging </li></ul></ul><ul><ul><li>Competitive / alternative discovery </li></ul></ul>
  4. 4. Market Sprint: The 404 Test <ul><li>Structure </li></ul><ul><ul><li>Place broken links on site </li></ul></ul><ul><ul><ul><li>(people are used to this on the web) </li></ul></ul></ul><ul><ul><li>Measure click-through activity </li></ul></ul><ul><ul><li>Short-lived timeframes </li></ul></ul><ul><li>Ideal For </li></ul><ul><ul><li>Demand for features, offers </li></ul></ul><ul><ul><li>A/B conversion testing </li></ul></ul><ul><ul><li>Message & value prop discovery </li></ul></ul><ul><ul><li>User experience assessment </li></ul></ul>
  5. 5. Market Sprint: The Japanese Gardening Test <ul><li>Structure </li></ul><ul><ul><li>Place PPC ads in the right venues </li></ul></ul><ul><ul><li>Hyper-iterate to get traction </li></ul></ul><ul><ul><li>Simulate the initial grab </li></ul></ul><ul><ul><li>Manage the follow-through </li></ul></ul><ul><ul><li>Gather data & interest </li></ul></ul><ul><li>Ideal For </li></ul><ul><ul><li>Demand & message testing </li></ul></ul><ul><ul><li>Target audience identification </li></ul></ul><ul><ul><li>Idea gathering </li></ul></ul>
  6. 6. Market Sprint: The Brady Bunch <ul><li>Structure </li></ul><ul><ul><li>Gather qualified participants online </li></ul></ul><ul><ul><li>Phone, chat, or Brady-Bunch video </li></ul></ul><ul><ul><li>Private and group feedback </li></ul></ul><ul><ul><li>Interactive shared experience </li></ul></ul><ul><li>Ideal For </li></ul><ul><ul><li>Pain point discovery </li></ul></ul><ul><ul><li>Urgency and buying processes </li></ul></ul><ul><ul><li>Go-to-market & distribution </li></ul></ul><ul><ul><li>Competitive & alternative discovery </li></ul></ul>
  7. 7. Market Sprint: The Event Blitz <ul><li>Structure </li></ul><ul><ul><li>Go to an event for your target </li></ul></ul><ul><ul><li>Prepare 3 offers/scripts </li></ul></ul><ul><ul><li>Get registrations from attendees </li></ul></ul><ul><ul><li>Contact event organizers for extra help – feed results back </li></ul></ul><ul><li>Ideal For </li></ul><ul><ul><li>Message & offer testing </li></ul></ul><ul><ul><li>Hard-to-reach target </li></ul></ul><ul><ul><li>Conversion testing </li></ul></ul>
  8. 8. a few more <ul><li>Door-to-door: </li></ul><ul><ul><li>Literally, go knock on business’ doors or meet consumers in the mall and try to get them to buy something. See what they say. </li></ul></ul><ul><li>Email blast </li></ul><ul><ul><li>Get a cheap, huge list of email addresses and test various emails. Measure response and form conclusions about who responded and why. </li></ul></ul>
  9. 9. and a few more <ul><li>Crowd-sourced content </li></ul><ul><ul><li>Ask a general question to a large community. Good for assessing pain points and messaging. </li></ul></ul><ul><li>Expert roundtable </li></ul><ul><ul><li>Use a platform like Zintro to meet with many experts in a field to quickly build a compelling message. </li></ul></ul><ul><li>Channel blitz </li></ul><ul><ul><li>Get channel partners to joint-sell something – leverage their existing customer relationships with your offer. </li></ul></ul>
  10. 10. Thank you! <ul><li>Questions? </li></ul><ul><li>Feel free to reach out. </li></ul><ul><li>@briangladstein – bg@explorics.com </li></ul><ul><li>www.explorics.com </li></ul>

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