Search Engine Results for Lawyers Gyi Tsakalakis @gyitsakalakis firstname.lastname@example.org
Search Engine Results Page (SERP)Each blue underlined Increasing your law firm’sline is a search result presence in searchthat the Google PAID SEARCH engine results pages cansearch engine found RESULTS help prospective clientsfor your search terms. find your firm.The first item is the LOCAL SEARCH Further, there are amost relevant match RESULTS variety of things you canwe found, the second do to enhance youris the next most listings within searchrelevant, and so on results.down the list. If youclick the title of any This presentationresult, youll be taken ORGANIC SEARCH explores a few of theto that webpage. RESULTS different result types and some methods for enhancing an attorney’s listings in search engine results.
Anatomy of Search Engine Result Page (SERP): Organic/Natural ResultsLocal organic search results. Search engines deliver organic results based upon Traditional organic results. the relevance and popularity of a page with regard to the user’s search. Lawyers can’t pay search engines for placement within these results. However, some lawyers pay search engine optimization (SEO) consultants to help increase their visibility here.
Anatomy of Search Engine Result Page (SERP): Paid Search ResultsAdvertising lawyers pay the search engine directlyof listings here. Some lawyers also pay professionalpaid search marketers to manage and optimizetheir paid search results. These professionals adviseon bid strategies, ad copy and landing pages tomaximize the effectiveness of the paid searchmarketing campaign.
Anatomy of an Attorney Search Engine Result Listing: TitlesTitles: The clickable title of the search engine result. Titles in search engine results aregenerated by the html title tag on your pages. A title should accurately describe itscorresponding page.
Anatomy of an Attorney Search Engine Result Listing: DescriptionsDescriptions: Make sure your descriptions are truly descriptive. High-quality descriptionscan be displayed in Googles search results, and can go a long way to improving the qualityand quantity of your search traffic. Consider using calls to action, like phone numbers here.
Anatomy of an Attorney Search Engine Result Listing: SitelinksSitelinks: The links shown below some search results, called sitelinks, are meant to help users navigateyour site. Search engines analyze the link structure of your site to find shortcuts that will save users timeand allow them to quickly find the information theyre looking for.
Anatomy of an Attorney Search Engine Result Listing: AuthorshipAuthorship: Validating your content with authorship allows authors to see analytics for your contentin search, distinguish and validate your content in search results, get more followers on Google+ andhelp readers discover your other content on the web.
Anatomy of an Attorney Search Engine Result Listing: Review SnippetsReview Snippets: Snippets—the few lines of text that appear under every search result—are designed to giveusers a sense for what’s on the page and why it’s relevant to their query. The goal of a review rich snippet is to provideusers with review information about a specific product or service, such as the star rating (1 to 5 stars) and the name ofreviewer(s).
Anatomy of an Attorney Search Engine Result Listing: Video SnippetsVideo Snippets: When video information is marked up in the body of a web page, Google can identify it and mayuse that information to improve our search results. Google recommends using schema.org to mark up your videos.schema.org is a new on-page markup that uses a vocabulary that Google, Microsoft, and Yahoo! can allundertsand. Find out more about schema.org.
Anatomy of an Attorney Search Engine Result Listing: Image ResultsImage Search: Search engines use computer vision techniques to match your image to other images in theirimage index and additional image collections. From those matches, they try to generate an accurate "best guess" textdescription of your image, as well as find other images that have the same content. Image results target potentialclients performing research tasks.
Anatomy of a Search Engine Listing: Personal ResultsPersonal Results: Some search engines help users find personal results that are relevant to the searcher. With a singlesearch, users can see regular search results, along with all sorts of results that are tailored to the searcher -- pagesshared with users by friends, Google+ posts from people users know, and content thats only visible to the user (likeprivate photos). Building social connections can help lawyers greatly expand visibility within personal results.
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