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ASO (App Store Optimization) is the new SEO- Insights on Best Practices
helping you succeed in the business of mobile apps
www.app-promo.com 2ASO (App Store Optimization) is the new SEO- Insight...
GARY YENTIN, CEO & Founder, App-Promo
•  Gary Yentin is a senior mobile executive,
with over fifteen years of experience
m...
The	
  app	
  discovery	
  problem	
  
	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.1%	
  	
  get	
 ...
•  In this huddle you will learn the top secrets of
ASO (App Store Optimization) which will help
your clients in the app d...
The Discoverability Challenge
6www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices
The Discoverability Challenge
7www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices
• ...
The Discoverability Challenge
8www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices
Op...
App Stores
Current Market Snapshot
www.app-promo.com 9ASO (App Store Optimization) is the new SEO- Insights on Best Practi...
Current State of Search – App Stores
www.app-promo.com 10
Search is one of the most important features in an app
store, an...
Current State of Search – App Stores
www.app-promo.com 11ASO (App Store Optimization) is the new SEO- Insights on Best Pra...
Current State of Search – App Stores
www.app-promo.com 12ASO (App Store Optimization) is the new SEO- Insights on Best Pra...
•  The Google Play Store rankings are based on
downloads and search criteria, implying that
to reach a No.1 status entirel...
Top Search Queries Categories
Games
www.app-promo.com 14ASO (App Store Optimization) is the new SEO- Insights on Best Prac...
ASO Mobile Games
www.app-promo.com 15ASO (App Store Optimization) is the new SEO- Insights on Best Practices
ASO Mobile Games
www.app-promo.com 16ASO (App Store Optimization) is the new SEO- Insights on Best Practices
ASO Basic 101 Tutorial
17www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices
App Store Optimization Basics
www.app-promo.com 18ASO (App Store Optimization) is the new SEO- Insights on Best Practices
In Search of (ASO)
App Store Optimization	
  
19www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on ...
App Store Optimization
ASO
www.app-promo.com 20ASO (App Store Optimization) is the new SEO- Insights on Best Practices
Opt...
App Store Optimization Basics
www.app-promo.com 21ASO (App Store Optimization) is the new SEO- Insights on Best Practices
Icons/ Icons/Icons
www.app-promo.com 22ASO (App Store Optimization) is the new SEO- Insights on Best Practices
Screen Shots
www.app-promo.com 23ASO (App Store Optimization) is the new SEO- Insights on Best Practices
•  Screenshots ne...
Keywords/Meta Data/Tags
www.app-promo.com 24ASO (App Store Optimization) is the new SEO- Insights on Best Practices
•  Sea...
App Title
www.app-promo.com 25ASO (App Store Optimization) is the new SEO- Insights on Best Practices
For App Search
Title...
App Description
www.app-promo.com 26ASO (App Store Optimization) is the new SEO- Insights on Best Practices
DO
Explain wha...
Ratings and Reviews
www.app-promo.com 27ASO (App Store Optimization) is the new SEO- Insights on Best Practices
Ratings Ar...
App Store Goals
www.app-promo.com 28ASO (App Store Optimization) is the new SEO- Insights on Best Practices
In the App Sto...
App Store Challenges
www.app-promo.com 29ASO (App Store Optimization) is the new SEO- Insights on Best Practices
Limited D...
App Store Optimization
New Tactics
www.app-promo.com 30ASO (App Store Optimization) is the new SEO- Insights on Best Pract...
Use of links in Google Play Texts
www.app-promo.com 31ASO (App Store Optimization) is the new SEO- Insights on Best Practi...
Google Play Texts -Summary
www.app-promo.com 32ASO (App Store Optimization) is the new SEO- Insights on Best Practices
•  ...
ASO Companies
www.app-promo.com 33ASO (App Store Optimization) is the new SEO- Insights on Best Practices
ASO Companies
www.app-promo.com 34ASO (App Store Optimization) is the new SEO- Insights on Best Practices
For Further Information
www.app-promo.com 35ASO (App Store Optimization) is the new SEO- Insights on Best Practices
Mobile: 416-464-2223
Email: gary@app-promo.com
Web: www.app-promo.com
Twitter: @AppPromo
Facebook: www.facebook/apppromo
c...
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App promo-Best practices for App Store Optimization (ASO)

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App promo-Best practices for App Store Optimization (ASO)

  1. 1. ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  2. 2. helping you succeed in the business of mobile apps www.app-promo.com 2ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  3. 3. GARY YENTIN, CEO & Founder, App-Promo •  Gary Yentin is a senior mobile executive, with over fifteen years of experience managing strategy sales, product, marketing, operations, and technology for established media entertainment, and technology companies. •  For the last ten years Gary has focused on mobile technologies, including content development and distribution having worked for m-Qube in the capacity of Vice President, and mobile advertising having worked with Admob, Enpocket, Nokia, Quattro and Jumptap. •  In the last three years, Gary has focused on the business of mobile applications, discovery, distribution and monetization and is CEO and Founder of the award winning agency- www.app-promo.com. •  Follow him @Apppromo or find him at http://www.linkedin.com/in/gyentin www.app-promo.com 3ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  4. 4. The  app  discovery  problem                                  0.1%    get  >  50%                                Apps                      Download     www.app-promo.com 4ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  5. 5. •  In this huddle you will learn the top secrets of ASO (App Store Optimization) which will help your clients in the app discovery and download www.app-promo.com 5ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  6. 6. The Discoverability Challenge 6www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices
  7. 7. The Discoverability Challenge 7www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices •  Consumers have downloaded more than 70 Billion apps between 2008 and 2013, but experts estimate that half of the business goes to only 0.1 percent of available apps •  Nearly 1.5 billion apps get added to devices every month and 1 in 4 apps are never used again •  53 percent of app shoppers learn about products in app stores  
  8. 8. The Discoverability Challenge 8www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices Options for app developers 1.  Marketing tools that enable e-commerce and push their products via social media and help accomplish their marketing tasks 2.  Distribution platforms that push apps with certain themes or mega portals (Android) to bypass app stores 3.  Recommendation algorithms that tie app marketing to the information that consumers and their friends reveal online 4.  Search engines that scour the app store by topic and keywords
  9. 9. App Stores Current Market Snapshot www.app-promo.com 9ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  10. 10. Current State of Search – App Stores www.app-promo.com 10 Search is one of the most important features in an app store, and there is no doubt that all of the providers are spending a considerable effort on optimizing the search engines built into their app stores. Many of these efforts remain hidden from the customer, while basic user-centric search functionality is not supported -- even from companies experienced in search as Google ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  11. 11. Current State of Search – App Stores www.app-promo.com 11ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  12. 12. Current State of Search – App Stores www.app-promo.com 12ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  13. 13. •  The Google Play Store rankings are based on downloads and search criteria, implying that to reach a No.1 status entirely on downloads does not apply. •  The second most search website after Google is YouTube so creating a promo video is key to success in search and discovery. www.app-promo.com 13ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  14. 14. Top Search Queries Categories Games www.app-promo.com 14ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  15. 15. ASO Mobile Games www.app-promo.com 15ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  16. 16. ASO Mobile Games www.app-promo.com 16ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  17. 17. ASO Basic 101 Tutorial 17www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices
  18. 18. App Store Optimization Basics www.app-promo.com 18ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  19. 19. In Search of (ASO) App Store Optimization   19www.app-promo.comASO (App Store Optimization) is the new SEO- Insights on Best Practices App Store Optimization (ASO) is an Offshoot of search engine optimization     The art of making apps rank in both Popularity lists and Search results within their respective app stores
  20. 20. App Store Optimization ASO www.app-promo.com 20ASO (App Store Optimization) is the new SEO- Insights on Best Practices Optimization is a three –step process 1.  Pick the keywords that best identify an app 2.  Incorporate those keywords into the app’s title and description 3.  Convert shoppers who reach positively to those keywords
  21. 21. App Store Optimization Basics www.app-promo.com 21ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  22. 22. Icons/ Icons/Icons www.app-promo.com 22ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  23. 23. Screen Shots www.app-promo.com 23ASO (App Store Optimization) is the new SEO- Insights on Best Practices •  Screenshots need to be more than just screenshots •  Advertising copy can be really helpful •  Treating screenshots like a stop-motion commercial can be powerful
  24. 24. Keywords/Meta Data/Tags www.app-promo.com 24ASO (App Store Optimization) is the new SEO- Insights on Best Practices •  Search app stores to identify marketable keywords and the incorporate them into app titles and descriptions •  Draft titles and descriptions that sound natural and differentiate the app from others. Avoid competitive and genetic keywords •  Keywords are like hashtags on Twitter. Do not use them any more then necessary and do not force them •  If a new app works in conjunction with another consider including the name of the second app in the title field of the other one •  Create compelling visuals including the icon and the logo
  25. 25. App Title www.app-promo.com 25ASO (App Store Optimization) is the new SEO- Insights on Best Practices For App Search Title is Important Use Keywords : Lyrics, Bike Race Free App Store has shortened viewing space for App Title
  26. 26. App Description www.app-promo.com 26ASO (App Store Optimization) is the new SEO- Insights on Best Practices DO Explain what game does first 2 lines Use Bullet Points/Keep it Simple Important for Conversation DONTS Don’t brag how good your game is how much consumer love it
  27. 27. Ratings and Reviews www.app-promo.com 27ASO (App Store Optimization) is the new SEO- Insights on Best Practices Ratings Are a Minimum Requirement New users don’t understand if your game is any good as only the most positive ratings are a meaningful signal to users Internal and External Reviews •  More and More reviews important from ASO •  Ask for review •  Prompt users for feedback so users can convey any problems before they post a negative review * Ratings are seen by a searcher in device*
  28. 28. App Store Goals www.app-promo.com 28ASO (App Store Optimization) is the new SEO- Insights on Best Practices In the App Stores •  Get Found •  Rank Higher Search Engine Results Page •  Rank higher with your App Store Page Conversion Rate •  App Details/App Store Page-------! Download 20% Uplift in Organic Installs
  29. 29. App Store Challenges www.app-promo.com 29ASO (App Store Optimization) is the new SEO- Insights on Best Practices Limited Data •  No real algorithms •  Keyword search volume in the App Stores Trial and Error •  OS, category, countries, languages •  Resources Measurement •  Isolated campaigns, impact of other marketing •  Immature Analytic Tools
  30. 30. App Store Optimization New Tactics www.app-promo.com 30ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  31. 31. Use of links in Google Play Texts www.app-promo.com 31ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  32. 32. Google Play Texts -Summary www.app-promo.com 32ASO (App Store Optimization) is the new SEO- Insights on Best Practices •  Cross Promotion of your App Portfolio •  Valid Back links to App landing pages, social accounts •  Use complete links (http & https) •  Works for web & mobile view •  Update text regularly •  Clickable: in mobile view only
  33. 33. ASO Companies www.app-promo.com 33ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  34. 34. ASO Companies www.app-promo.com 34ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  35. 35. For Further Information www.app-promo.com 35ASO (App Store Optimization) is the new SEO- Insights on Best Practices
  36. 36. Mobile: 416-464-2223 Email: gary@app-promo.com Web: www.app-promo.com Twitter: @AppPromo Facebook: www.facebook/apppromo contact us

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