App promo Wavefront Present 3/23.pdf

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App promo Wavefront Present 3/23.pdf

  1. 1. Wavefront – March 23, 2012App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  2. 2. •  Many companies invest money in developing apps but do not invest in the business of applications: strategy, marketing & monetization•  Lack of understanding about the importance of strategy and marketing from product strategy to commercialization and ongoing marketing•  Limited time or resources to focus on anything but development and general support•  Unaware of the discovery channels and marketing opportunities outside of the major app storesApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  3. 3. •  We are experts in the BUSINESS of apps – over 22 combined years in the mobile business•  We believe that in order to succeed in today’s saturated app marketplace you need to spend as much effort and energy on marketing your app as you have building it•  Our services touch every part of the app lifecycle •  Strategy: Product, Pricing, Commercialization, Marketing •  Marketing & Promotions: PR & Blogger Outreach, Social Media, ASO, SEO, Paid Media •  Monetization: eCPM optimization, Business modeling, Technology & Partner AssistanceApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  4. 4. 1.  Evaluate and Analyze the Competition2.  Describe your app’s Unique Selling Proposition (USP)3.  Understand and Find out your customer4.  Calculate the Cost of Acquisition (CPA) of Your Customer5.  Create a Marketing Budget6.  Test, Tweak, Test and Execute7.  Analyze ResultsApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  5. 5. §  Find out how your competition are marketing there apps §  Try to determine why certain apps are doing well and others are notApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  6. 6. §  Why should a user download your app §  What is your secret sauce §  Can your application be replicated ?App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  7. 7. §  Is it Mom’s between 35 and 40 §  Understand who will be using your application and why §  Find out how your customer spends their time and how often will they be using your applicationApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  8. 8. §  Find out how much it will cost you to get a customer (i.e. how much you need to spend on paid media) §  Estimate the average life of your customer and the amount they will be spending on your app. §  You can then figure how how much you should be spendingApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  9. 9. §  Once you figure out your acquisition cost you can then plan your marketing budget §  Budget should be a combination paid and earned: PAID • PR • SEO • Paid Media EARNED • Social Media • Blogger OutreachApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  10. 10. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  11. 11. §  Analyze your spend and your downloads §  Look at downloads, open rates and engagement over campaign §  Use results for measurement of current and future campaignsApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  12. 12. 1.  Be Found and Sell Your App 1.  App Name 2.  Product Description 3.  Product Screenshots 4.  Video2.  Stand Out from the Crowd 1.  App Icon 2.  User Reviews & Ratings3.  Talk to Your Users Like PeopleApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  13. 13. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  14. 14. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  15. 15. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  16. 16. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  17. 17. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  18. 18. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  19. 19. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  20. 20. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  21. 21. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  22. 22. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  23. 23. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  24. 24. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  25. 25. App Name & Description App Icon1.  Do your homework – identify 1.  Stand out from the crowd with color keywords (competitors, tools etc.) and quality2.  Use Keywords in Name & Description 2.  Focus on images and icons not words3.  Organize & use your description to sell 3.  Avoid using screenshots or existing title pagesScreenshots Other1.  Lead with your strongest screen 1.  Reviews & ratings can differentiate2.  Don’t use settings or title pages you in a list so focus on getting these3.  Consider creating marketing graphics 2.  Communicate with your product updates (don’t just list tech jargon) 3.  Consider creating a video to use in the app store (especially for Google Play) to market & sell you appApp-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  26. 26. PHONE: + 1 (416) 464-2223 EMAIL: GARY@APP-PROMO.COM •  Facebook: www.facebook.com/apppromo •  Twitter: @AppPromo •  LinkedIn: App-Promo •  YouTube: www.youtube.com/apppromo DOWNLOAD THE APP-PROMO APP Available on iOS, Android, Windows & Nokia Keyword “App-Promo”App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  
  27. 27. App-­‐Promo  /      gary@app-­‐promo.com      /      www.app-­‐promo.com  /  Tweet  us  @AppPromo  

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