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Nl ecommerce oct 17 - 23, 2015


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Gyan Research weekly newsletter on #Ecommerce sector

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Nl ecommerce oct 17 - 23, 2015

  1. 1. © Gyan Research and Analytics Pvt. Ltd., 2015 1 Industry News  E-lala to promote credit card use Indigenous e-commerce portal, E-lala, which is scheduled for a formal launch in end-November, has tied up with MasterCard in order to promote credit card use among traders. This will help in reducing cash transactions, leading to transparent dealings as the business will be recorded in the banking system. However, credit cards were preferred over debit cards, in order to take care of the liquidity issues with traders. The company has tied up with HDFC for its payment gateway and has asked the latter to make credit card offerings to its clients.  MobiKwik eyes INR 800 crore monthly GMV The mobile wallet company, MobiKwik, expects its monthly gross merchandise value (GMV) to touch INR 700-800 crore in the next 12 months. The company expects half of this GMV to accrue from offline channels such as mom-and-pop restaurants and stores. It already has 10,000 offline partners such as Big Bazaar, WH Smith India, Cafe Coffee Day and Store King; it is now looking at aggressive expansion of the base to 1 lakh over the next 12-month period. MobiKwik has facilitated five lakh mobile payments in the offline space in around three months, which it aims to escalate to 50 lakh a month during the same period. The top five cities for the company’s offline mobile payments were Bengaluru, Kolkata, Mumbai, Hyderabad, and Delhi.  All About You to be a USD 100 million brand in 2 years Myntra expects 'All about you' – its new fashion range designed by Deepika Padukone - to become a USD 100 million (nearly INR 650 crore) brand in the next two years. The brand is aimed at women aged between 20 and 35 years and is priced INR 1,500 onwards. Other labels on Myntra’s platform includes Anouk, Roadster, Dressberry and HRX by Hrithik Roshan. , ONEMi offer EMI payment option, the refurbished goods etailer, is partnering with ONEMi to offer its customers with equated monthly installment payment options. The initiative will empower customers to purchase products of their choice and make payments in easy EMIs. The facility will be available with debit cards for a minimum purchase amount of INR 3,000 with EMIs ranging from three months to 18 months. ONEMi partners with banks and financiers for customers to avail easy EMI options Ecommerce News October 17, 2015 – October 23, 2015
  2. 2.  Hyperlocal startups use prepaid cards Indian grocery and hyperlocal start ups such as Pepper-Tap, TinyOwl, Grofers, RoadRunnr and Parcelled are distributing virtual wallets and debit cards to their delivery boys in an effort to staunch leakages and reduce cash handling. The cards are issued from Happay - a Bengaluru-based startup offering prepaid expense management solutions. Grofers is giving Happay’s Visa-based cards, preloaded with cash, to station managers at its 150 hubs across India. The managers in turn hand the cash amount to the delivery boy, which has been debited from his account. Through Happay’s app and web-based solutions an employer can limit a card if an employee is overspending.  Snapdeal ships 6 million Diwali sales orders E-commerce heavyweight, Snapdeal, has shipped about six million orders up to now, as part of its Diwali sales. Nearly 70 percent of the orders that started earlier this month came from its mobile app and website. Snapdeal was able to honour about 98.6 percent of the orders on time; 98.9 percent of the orders were dispatched within 24 hours of order placement during the period. The company witnessed 17-times growth in sales, 10-fold growth in orders and 5-times rise in users during its first sale on October 12, 2015 which focused on electronics. Investment News  Citrus Pay secures funds from Sequoia Capital, Ascent Capital Citrus Payment Solutions has raised about USD 25 million (nearly INR 162 crore) from a consortium of new as well as existing investors. The existing backer of Citrus - Sequoia Capital - and a new investor Ascent have carried out the Series C round of funding in the company, along with other existing investors - Beenos Asia and eContext Asia. The latest round, which closed almost a month ago, values the company at around USD 90 - 100 million. Citrus is used by both consumer and business side in the payments space, with its gateway being used by companies like Indigo, Go Air and Amazon India. On the consumer side, its mobile wallet and applications manage and pay monthly bills and track expenses.  Flipkart makes seed investment in Cube26 Flipkart has completed a seed investment in Cube26 – the mobile technology startup - in an effort to stay innovative and agile. The INR 50-crore investment, of which Flipkart contributed a minority share, was led by Tiger Global. Cube26 has built multiple mobile-based technologies and already helps Flipkart and other ecommerce companies in customer acquisition. It has worked with mobile phone manufacturers including Panasonic, Micromax and Karbonn to create customized operating systems for users and gesture-linked features. The company owns 10 patents and has recently forayed into building technology related to Internet of Things. © Gyan Research and Analytics Pvt. Ltd., 2015 2 Ecommerce News October 17, 2015 – October 23, 2015
  3. 3. © Gyan Research and Analytics Pvt. Ltd., 2015 3 Weekly Snapshot Ecommerce News October 17, 2015 – October 23, 2015 Internet Users in Asia Pacific Countries who Purchased via Mobile Phone in Q4 of 2014 Countries Percentage of Population South Korea 37 China 27 Malaysia 19 Australia 15 Vietnam 15 Philippines 11 Thailand 11 Indonesia 9 India 9 Japan 6 Source:
  4. 4. © Gyan Research and Analytics Pvt. Ltd., 2015 4 Ecommerce News, October 17, 2015 – October 23, 2015 Market Entry Strategies Market/ Marketing Research Pre-Feasibility, Feasibility & TEV Studies Equity Research & Valuation Economic Intelligence Our Business Practices Business Research Central Delivery Centre BD-9, Sector-1, Salt Lake City Kolkata - 700 064, India Phone: +91-33- 40060084 Corporate Office LG 37-38, Ansal Fortune Arcade, Sector - 18, Noida - 201 301 Delhi NCR, India Phone: +91-120- 2511945 E-mail: Website: Branch Office - Mumbai Branch Office - Bangalore Branch Office - Hyderabad