Ray Bogman Google Optimizer

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Presentation at the Dutch Magento conference 'Dutchento' on January 27th, 2009.

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Ray Bogman Google Optimizer

  1. 1. Google Website Optimizer Ray Bogman Jira ICT 27-01-2009 Ray Bogman (www.jira.nl) @Dutch Magento Day
  2. 2. What do we need? Ray Bogman (www.jira.nl) @Dutch Magento Day
  3. 3. Google www.google.com/websiteoptimizer Ray Bogman (www.jira.nl) @Dutch Magento Day
  4. 4. Why? Ray Bogman (www.jira.nl) @Dutch Magento Day
  5. 5. More Sales Ray Bogman (www.jira.nl) @Dutch Magento Day
  6. 6. How? Ray Bogman (www.jira.nl) @Dutch Magento Day
  7. 7. Step 1: Create website/account Create Google Optimizer account Create Magento website Ray Bogman (www.jira.nl) @Dutch Magento Day
  8. 8. Step 2: Create a plan ● Start on writing a convertion plan ● Focus on one thing (1 experiment) Ray Bogman (www.jira.nl) @Dutch Magento Day
  9. 9. Step 3: Pick convertion type Listen to your visitors Increase conversions A/B-experiment (less than <1000 pageviews a week) Multi-experiment (more than >1000 pageviews) Reports (pick best choise) Ray Bogman (www.jira.nl) @Dutch Magento Day
  10. 10. Step 4: Config Magento Google API ● Activate Google Optimizer in Magento ● Ray Bogman (www.jira.nl) @Dutch Magento Day
  11. 11. Choose what to optimize ● Categorie view ● Product View (incl. Attributes) ● CMS Ray Bogman (www.jira.nl) @Dutch Magento Day
  12. 12. Product, Categorie, CMS Ray Bogman (www.jira.nl) @Dutch Magento Day
  13. 13. Step 5: Create Multi-experiment ● Title Head ● Picture ● Body text Ray Bogman (www.jira.nl) @Dutch Magento Day
  14. 14. Select Conversion Url's ● Test page & Conversion Url's Ray Bogman (www.jira.nl) @Dutch Magento Day
  15. 15. Consult your Marketing Team ● Setup a variation of different “Titles”, “Pictures” and “Body Text” ● Ray Bogman (www.jira.nl) @Dutch Magento Day
  16. 16. Verify script-code Ray Bogman (www.jira.nl) @Dutch Magento Day
  17. 17. Script installer Ray Bogman (www.jira.nl) @Dutch Magento Day
  18. 18. Setup Note! ● Make sure the categorie has a Title, Picture and/or Body text, because you can't go back and change it. It's not editable in Google one's you setup a experiment. Ray Bogman (www.jira.nl) @Dutch Magento Day
  19. 19. Create Variation ● Change Title, Picture and Body Ray Bogman (www.jira.nl) @Dutch Magento Day
  20. 20. Preview check – important!!! Ray Bogman (www.jira.nl) @Dutch Magento Day
  21. 21. Check Report ● Let Google optimize your website ● Ray Bogman (www.jira.nl) @Dutch Magento Day
  22. 22. Be patient: A conversion takes time Ray Bogman (www.jira.nl) @Dutch Magento Day

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