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Building your optimization dream team



Presentation at the Typo3 conference T3CON19 in The Hague in October 2019

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Building your optimization dream team

  1. 1. Building your Optimization Dream Team TEAM GROWTH Guido Jansen CXO Specialist #T3CON19 17-10-2019
  2. 2. Why am I standing here? • Psychologist, 10 years experience working as conversion optimization specialist • 5 years experience in building distributed optimization teams (client-side) • Because I like open source platforms and Ronald asked nicely :) PS: I do things with Magento Twitter: @guido Web: gui.do
  3. 3. Who are you? Agency/FreelancerMerchant/Client-side
  4. 4. Questions!
  5. 5. people team: you’re listening to it :) culture: 3:10pm @ Engine room
  6. 6. Building optimization teams Where do we start? What (fancy) tools do we need? How do we grow(th hack)? How do we prioritize tests? Who's going to do this... ...and what skills do they need?
  7. 7. People & Process are Crucial to your continued success
  8. 8. DIgital Maturity
  9. 9. Remember: These are not separate stages, it’s a continuum
  10. 10. Team Roles & Skills
  11. 11. Level 1: The lone nut • NO CRO job title • Really enthusiastic about the possibilities
  12. 12. Level 2 • UX / behavioral data researcher • UI / UX designer • Frontend developer
  13. 13. Level 3 • Traffic • Content specialist • QA tester
  14. 14. Level 4 • Data analyst • Data specialist • Behavioral analyst
  15. 15. Level 5 • Multiple teams > Team manager(s) • Experienced lead strategist • Data visualization specialist • Statistician
  16. 16. LEVEL 2+ THE EXECUTIVE SPONSOR AKA SHIT UMBRELLA
  17. 17. Action comes from culture
  18. 18. Empowering self-sufficiency “We teach you how to fish”
  19. 19. We have skills in-house to support full CXO cycle ● CXO specialist & coach ● Analysts ● UX Research ● UX Design ● Frontend development ● Strategists
  20. 20. Join the Vaimo CXO community Your team will have access to a closed-off community of Vaimo’s CXO specialists and other CXO clients where we share our experience, help eachother out and get inspired by what others are doing. You also get access to the Vaimo CXO Academy with... ● Workshops ● Webinars ● Video on demand
  21. 21. Agency support we’re platform agnostic :)
  22. 22. OUR SERVICES Strategy & Consulting ● Analysis, Optimization, Strategy & Business Development UX & Solution Design ● Prototyping, User Interface & Visual Design Development ● Web, PIM, Modules, Integrations & Apps Managed Services ● Cloud Hosting, Security & Support
  23. 23. YEARS OF OMNICHANNEL EXPERIENCE DIGITAL COMMERCE CLIENTS CERTIFIED DEVELOPERS SWEDEN DENMARK NORWAY FINLAND UNITED KINGDOM BENELUX UAE JAPANSOUTH AFRICA ESTONIAUSA UKRAINE 10+ 450+ 150+ Gold Partner Platinum Partner Community Partner
  24. 24. Questions?
  25. 25. Like podcasts? English (e)Commerce in Europe Dutch Conversion / Customer Experience optimization
  26. 26. Download slides: gui.do/team
  27. 27. Building your Optimization Dream Team TEAM GROWTH Guido Jansen CXO Specialist #T3CON19 17-10-2019

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