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Building your Optimization Dream Team
TEAM GROWTH
Guido Jansen
CXO Specialist
#T3CON19
17-10-2019
Why am I standing here?
• Psychologist, 10 years experience working as conversion optimization specialist
• 5 years experience in building distributed optimization teams (client-side)
• Because I like open source platforms and Ronald asked nicely :)
PS: I do things with Magento
Twitter: @guido
Web: gui.do
Who are you?
Agency/FreelancerMerchant/Client-side
Questions!
people
team: you’re listening to it :)
culture: 3:10pm @ Engine room
Building optimization teams
Where do we start?
What (fancy) tools do we need?
How do we grow(th hack)?
How do we prioritize tests?
Who's going to do this...
...and what skills do they need?
People & Process are
Crucial
to your continued success
DIgital Maturity
Remember:
These are not separate stages,
it’s a continuum
Team Roles & Skills
Level 1: The lone nut
• NO CRO job title
• Really enthusiastic about the possibilities
Level 2
• UX / behavioral data researcher
• UI / UX designer
• Frontend developer
Level 3
• Traffic
• Content specialist
• QA tester
Level 4
• Data analyst
• Data specialist
• Behavioral analyst
Level 5
• Multiple teams > Team manager(s)
• Experienced lead strategist
• Data visualization specialist
• Statistician
LEVEL 2+
THE EXECUTIVE SPONSOR
AKA
SHIT UMBRELLA
Action comes from culture
Empowering self-sufficiency
“We teach you how to fish”
We have skills in-house to support full CXO cycle
● CXO specialist & coach
● Analysts
● UX Research
● UX Design
● Frontend development
● Strategists
Join the Vaimo CXO community
Your team will have access to a closed-off community of Vaimo’s CXO specialists and other CXO
clients where we share our experience, help eachother out and get inspired by what others are
doing.
You also get access to the Vaimo CXO Academy with...
● Workshops
● Webinars
● Video on demand
Agency support
we’re platform agnostic :)
OUR SERVICES
Strategy & Consulting
● Analysis, Optimization, Strategy & Business Development
UX & Solution Design
● Prototyping, User Interface & Visual Design
Development
● Web, PIM, Modules, Integrations & Apps
Managed Services
● Cloud Hosting, Security & Support
YEARS OF
OMNICHANNEL
EXPERIENCE
DIGITAL
COMMERCE
CLIENTS
CERTIFIED
DEVELOPERS
SWEDEN DENMARK NORWAY FINLAND
UNITED KINGDOM BENELUX
UAE JAPANSOUTH AFRICA
ESTONIAUSA
UKRAINE
10+ 450+ 150+
Gold Partner Platinum Partner
Community
Partner
Questions?
Like podcasts?
English
(e)Commerce in Europe
Dutch
Conversion / Customer
Experience optimization
Download slides:
gui.do/team
Building your Optimization Dream Team
TEAM GROWTH
Guido Jansen
CXO Specialist
#T3CON19
17-10-2019

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Building your optimization dream team