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Key social media statistics v3


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Key social media statistics v3

  1. 1. Creative Angle Marketing, 2012Social Media Works for Business It’s a force, not a fad Gwynne Wade Creative Angle Marketing
  2. 2. Creative Angle Marketing, 2012“While social media is not the silver bullet that somepundits claim it to be, it is an extremely important andrelatively low cost touch point that has a direct impacton sales and positive word of mouth.Companies not actively engaging are missing a hugeopportunity and are saying something to consumers –intentionally or unintentionally – about how willingthey to engage on consumers’ terms.” Josh Mendelsohn, VP Chadwick Martin Bailey Boston based market research company
  3. 3. Creative Angle Marketing, 2012 Offline Activities are Moving Online • ¾ of U.S. adults (164M) are internet users • Over 35% of U.S. consumers spend more than 3 hours online every day • 46% of daily searches are for products and services • 20% of monthly Google searches are for local businessesSources: Blogher Apr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010
  4. 4. Creative Angle Marketing, 2012Inbound Marketing Brings Customers for B2C Companies Our B2C company has acquired a customer through this channel Age 21-35 = 53% 71% of U.S. Age 36-50 = population 1.6B search 20% on Facebook queries/day 120M users 65% of and growing ~50% logged 460K new internet users in each day accounts/day 69% of users read a blog daily make > $60K Sources: Hubspot State of Inbound Marketing Report, 2011
  5. 5. Creative Angle Marketing, 2012 Social Media is Influential• U.S. Internet users spend 3x time on social media and blogs than they do on email• Almost 2/3 of internet users use a social network regularly• 65% of companies have acquired customers through Facebook• Twitter users are younger, better educated and have higher incomes than the general population – 52% female/ 48% male – 26% make more than $75K/year – 27% are age 35-44 – 30% are age 26-34 – 67% of brand followers purchase from that brand – 79% of brand followers are more likely to recommend that brand• 49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010,, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
  6. 6. Creative Angle Marketing, 2012 SMBs Use & Benefit from Social Media Gowalla 3%FourSquare 9% MySpace 19% SMBs use social media to YouTube 27% promote their businesses Yelp 32% Twitter 40% LinkedIn 58% Facebook 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 57% of SMBs say social media is beneficial to their business Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011
  7. 7. Creative Angle Marketing, 2012 Blogging Gets Your Company Found• In 2010, 65% of internet users reported reading a blog daily• 46% read blogs more than once a day• 39% of U.S. companies use blogs for marketing purposes• Companies that blog have 55% more website visitors• Companies that blog generate 88% more leads/month• Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m.Bottom line: If Google can’t find you, no one else will be able to either: Companies that blog have 434% more indexed pages and 97% more inbound links More indexed pages = Substantially more leads ($$$) Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
  8. 8. Creative Angle Marketing, 2012 The Bottom Line:Your customers and prospects are online. What’s stopping you?
  9. 9. Creative Angle Marketing, 2012 THANK YOU! Gwynne 908-236-4136 If you like this, you can follow me: gwynne wade @gwynnewade
  10. 10. Creative Angle Marketing, 2012We are Social Networking Regardless of Age 100% 90% 90% 81% 82% 80% 72% 70% 60% 58% 52% 50% 40% 31% 30% 20% 10% 0% 12-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-64 YO 65+ YO U.S. Social Networking Penetration by Age Sources: Emarketer, Feb 2011
  11. 11. Creative Angle Marketing, 2012Inbound marketing brings customers Our company has acquired a customer through this channel Sources: Hubspot State of Inbound Marketing Report, 2011