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Over the past several years, Facebook has created a destination that is central to the lives of over 750 million Internet users across the world. This scale, along with its ability to harness the power of individuals’ social connections, has allowed Facebook to usher in the next phase of commerce on the Internet. This next era of the Web will be driven by brands everywhere not only leveraging Facebook’s master social graph to conduct e-commerce but also selling directly to consumers on the platform itself. This is the new era of Facebook commerce or F-commerce.
This month’s Digital Lab thought piece, Facebook Commerce, is brought to you by BBDO Proximity Germany and examines this emerging phenomenon in unprecedented fashion. It thoroughly uncovers, through a comprehensive study, the current state and future promise of F-commerce through the lens of Facebook, users, businesses and service providers.
Facebook may irreversibly change how brands connect and transact with consumers for years to come. Tap this study now to get the insight you need to know what’s coming ahead. Please read, learn and share.