QR Codes - Fad or is Misuse & Abuse to Blame

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QR Codes – those square barcodes made with blotches of white and black – have been used in newspapers, magazines and retail stores. On business cards. Scan to get more information. Get a special promotion. The use seems limitless.

However, like many new technologies is the hype greater than the benefit? Interest seems to be fading. Critics and skeptics abound. Are they destined to be lost and relegated to the dust bin? Or are they just suffering from misuse and abuse?

In this session presented at Scaling New Heights 2012 Accounting Conference, we’ll step back and explain what barcodes are. How they work. Where they can be used. What’s the difference between a UPC, a Code128 and a QR Code. Learn how this useful piece of technology can actually help your clients save time and be more efficient.

We’ll spend time reviewing various implementations of QR Codes. Some examples will make you laugh. Some will make you cry. Some will have you marveling in their ingenuity. We’ll demystify this 60 year old technology. You may not be a barcode expert when you leave, but you’ll definitely walk away with some ideas to help your clients better understand and use barcodes to save time and money.

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QR Codes - Fad or is Misuse & Abuse to Blame

  1. 1. Scaling New Heights 2012 Nashville TN QR Codes A Dying Fad or is Misuse and Abuse to Blame? Presenter: Grant Wickes VP Business Development Wasp Barcode Technologies www.waspbarcode.com Social Keys: Conference hashtag: #snh2012 Twitter handle: @gwickes
  2. 2. Scaling New Heights 2012 Agenda• What we’ll cover – Better understanding of barcode technology – QR Codes • Examples of use – Some good, some bad • Ideas for best approach• Objective – Stimulate ideas to help your clients
  3. 3. Scaling New Heights 2012 Nashville TN Barcodes History. What they are. How they work
  4. 4. Scaling New Heights 2012 Barcode Evolution1952 1961-1967 1974 1981 2010+Patent KarTrak Grocery Stores Industrial Mobile
  5. 5. Scaling New Heights 2012 What’s a barcode• Simply, a graphic representation of data ABC123
  6. 6. Scaling New Heights 2012 Why use them• Eliminate errors. Reduce time. Improve productivity• Quickly get accurate information Item # Description Location Qty 123456 1.5" Gear Spindle 2-1-5-3 1321 123457 2" Gear Spindle 2-10-6-1 54 123458 2.5" Gear Spindle 2-8-6-1 6574 123459 3" Gear Spindle 3-1-20-6 789
  7. 7. Scaling New Heights 2012 Barcode Symbology 1D (Linear) 2DInterleaved 25Code 93 UPC PDF417 QR Code Code 39 Datamatrix Tag Code 128
  8. 8. Scaling New Heights 2012 Nashville TN QR Codes Fad? Or Just Misuse Use and Abuse?
  9. 9. Scaling New Heights 2012 What are QR Codes• Form of 2D barcode – 2D barcode  more information than linear (1D barcode)• QR Code history – Designed by Denso – Japanese firm – Rapid use in US resulting from Smartphones – consumer focus• Free (to create) – Good – lots of trial/potential implementations – Bad – no standard configuration & poor implementation/strategic thinking
  10. 10. Scaling New Heights 2012Examples
  11. 11. Scaling New Heights 2012 Mobile displayPhysical world Pre-sale
  12. 12. Scaling New Heights 2012Pre-sale
  13. 13. Scaling New Heights 2012Post-sale / Installation Ref: MediaLab http://blog.medialab3dsolutions.com/2012/05/qr-codes-sale
  14. 14. Scaling New Heights 2012 Mobile display Lead generationPhysical world
  15. 15. Scaling New Heights 2012Lead generation
  16. 16. Scaling New Heights 2012 Mobile display Marketing leveragePhysical world
  17. 17. Scaling New Heights 2012 Marketing leveragePhysical world Mobile display
  18. 18. Scaling New Heights 2012 Mobile display Customer servicePhysical world
  19. 19. Scaling New Heights 2012 New Ideas• Extending a physical / static element
  20. 20. Scaling New Heights 2012 New Ideas• Creative engagement
  21. 21. Scaling New Heights 2012 New Ideas• Virtual shopping Supporting video: http://bit.ly/TescoQRCodeVirtualStoreVideo
  22. 22. Scaling New Heights 2012 So Fad? Or Misuse and Abuse?• Numerous examples – Some good – Some bad • Typically creates skeptics• Value is there – Extend a physical presence with valuable “rich” information – With time, good implementations will evolve
  23. 23. Scaling New Heights 2012 5 Tips for QR Code Use• Integrate them into overall design• Provide context (what will happen)• Use URL shortening service with custom description – http://bit.ly/ut14L524  http://bit.ly/WaspAssetVideo• Design for mobile – screen display, appropriate input experience• Add value with experience – Think marketing… • Who is my target customer • What do I want them to do / what do I want to achieve
  24. 24. Scaling New Heights 2012 Nashville TN QR Codes A Dying Fad or is Misuse and Abuse to Blame? Grant Wickes VP Business Development Wasp Barcode Technologies www.waspbarcode.com Contact Info: email: gwickes@waspbarcode.com Twitter handle: @gwickes

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