“The newest computer can merely13         compound, at speed, the oldest         problem in the relations between         ...
After completing the chapter, you will be able to:• Explain the role technology plays in effective  presentations.• Descri...
• Obtain media (images, video, and audio) and use  those items in a digital media presentation.• Describe the design princ...
Role of Technologyin Effective Presentations • Goal?   – to convey a message or persuade the audience • What?   – content ...
Role of Technologyin Effective Presentations • Design principles   – Visual design is the arrangement of the visual,     a...
Role of Technologyin Effective Presentations • Design principles   – Proportion—creates size relationships.   – Balance an...
Role of Technologyin Effective Presentations • Design principles   – Movement—real action or just the appearance of action...
1. In regard to the elements of a digital media   presentation, what two things need to be   considered?2. What is the vis...
Laws and LicensesGoverning Digital Media • Electronic User’s Bill of Rights    – details the rights and responsibilities o...
Laws and LicensesGoverning Digital Media • Copyright laws   – Copyright acknowledges ownership of a work   – Protects the ...
Laws and LicensesGoverning Digital Media • Copyright, patent, or trademark?                         © Goodheart-Willcox Co...
Laws and LicensesGoverning Digital Media • A licensing agreement gives one party permission   to market or produce the pro...
Laws and LicensesGoverning Digital Media • End User License Agreement (EULA) defines how   materials can be used. • EULAs ...
Laws and LicensesGoverning Digital Media • EULAs for audio and videos specifies how the   purchaser may use the audio or v...
Laws and LicensesGoverning Digital Media • Some EULAs allow software programs to be   installed:   – only once on one mach...
Laws and LicensesGoverning Digital Media • EULAs allow electronic communication rights:   – to download, install, and use ...
1. What does the Electronic User’s Bill of Rights   cover?2. What does a copyright do?                                    ...
3. What does a licensing agreement allow?                       © Goodheart-Willcox Co., Inc.   Permission granted to repr...
Presentation Hardware • A computer is used for all digital media   presentations    – used to create    – used to present ...
Presentation Hardware • Computer hardware   –   computer   –   Monitor   –   keyboard   –   input devices such as a mouse ...
1. What is used to create and present all digital   media presentations?2. What are the four basic components of a   compu...
3. List three computer input devices that may be   used to help produce a digital media   presentation.                   ...
Presentation Software • Spreadsheet applications make calculations and   create tables, graphs, charts   – Microsoft Excel...
Presentation Software • Databases organize large amounts of information   – Oracle, Microsoft Access, or FileMaker Pro • P...
Presentation Software • Digital media software   – Text editors are used to write documents or text-     based files      ...
Presentation Software • Digital media software   – Graphics software is used to resize, crop, change     color, or alter i...
Presentation Software • Right tools for the job    – first, look at the project as a whole    – determine desired end prod...
1. What are the five general categories for software   used in creating a digital media presentation?2. List two emerging ...
3. When considering which software to select for   creating a digital media presentation, what is the   first thing to loo...
Digital Media • Digital media is integration of:    – graphics    – videos    – audio                           © Goodhear...
Digital Media • Graphics   – any visual      • drawing or        diagram      • painting or        photograph      • logo,...
Digital Media • Digital photography   – Cameras      • automatic or manual flash      • zoom      • image preview function...
Digital Media • Photo editing   – Filtering is a technique by which a special effect is     applied to an image.   – Layer...
Digital Media • Video   – Live action, not still     images like graphics   – Plan the video and write     a script, which...
Digital Media • Video   – Review equipment      • three types of cameras used for recording digital videos           – stu...
Digital Media • Videography basics   – Camera shots are      • wide shot      • medium-wide shot      • medium shot      •...
Digital Media • Videography basics   – pan      • showing what is to the left or the right of the current        view     ...
Digital Media • Videography basics   – Four basic elements of lighting are:      • direction      • quality      • lightin...
Digital Media • Direction of light is related to the heightand angleof   the light source. • Height is the vertical locati...
Digital Media • Quality of light    – hardness or softness of the light on the subject is the      quality of the light   ...
Digital Media • Lighting ratio is the difference in brightness   between the lightest area of the shot and the darkest. • ...
Digital Media • Control—methods used to shape and color the light   emitted from light sources   – place a piece of colore...
Digital Media • Editing video footage    – Footage is the video    – Editing software       • Adobe Premier Pro       • Ap...
Digital Media • Audio   – Sounds may be recorded, created with a computer or     musical     instrument,     or obtained  ...
Digital Media • Audio   – Online resources      • allow you to search for specific sounds      • “stock” sound and clipart...
1. What is a graphic?2. What is the difference between a graphic and a   video?                                           ...
3. What are three ways in which a sound may be   obtained?                       © Goodheart-Willcox Co., Inc.   Permissio...
Creating a Digital MediaPresentation • Stages of production   – preproduction      • planning, scripting, storyboarding, e...
Creating a Digital MediaPresentation • Preproduction is planning of a presentation    – first step is to define your audie...
Creating a Digital MediaPresentation • Presentation planning   –   outline the content   –   create the storyboard   –   c...
Creating a Digital MediaPresentation • Example of a storyboard                         © Goodheart-Willcox Co., Inc.   Per...
Creating a Digital MediaPresentation • Apply the eight principles of design (balance,   variety, harmony, emphasis, propor...
Creating a Digital MediaPresentation • Postproduction   – Create final master copy      • standalone presentation does not...
1. What are the three stages of production?2. What is the first step in planning a digital media   presentation?          ...
3. What are the eight basic principles of design?4. What is a standalone presentation?                         © Goodheart...
• Effective digital media presentations can be  quickly and easily created with commonly  available presentation software....
• A graphic is any visual aid.• The three stages of production preproduction,  production, and postproduction.            ...
POC_Ch13
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POC_Ch13

  1. 1. “The newest computer can merely13 compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.” ― Edward R. Murrow, American broadcast journalist Using Digital Media
  2. 2. After completing the chapter, you will be able to:• Explain the role technology plays in effective presentations.• Describe the laws and licenses that govern use of technology and digital media.• Identify hardware that may be used to create and display digital media presentations.• Explain the role various digital media software programs play in effective presentations. (continued) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  3. 3. • Obtain media (images, video, and audio) and use those items in a digital media presentation.• Describe the design principles of a digital media presentation and the steps involved in producing a presentation. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  4. 4. Role of Technologyin Effective Presentations • Goal? – to convey a message or persuade the audience • What? – content • How? – technique • Content and technique must be considered for an effective presentation. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  5. 5. Role of Technologyin Effective Presentations • Design principles – Visual design is the arrangement of the visual, artistic elements used to accomplish a goal or communicate an idea, and will: • improve the clarity of the message • be visually appealing – Basic elements of art are lines, shapes, forms, space, color, and texture and are governed by visual design. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  6. 6. Role of Technologyin Effective Presentations • Design principles – Proportion—creates size relationships. – Balance and symmetry—creates equality and stability. – Variety—creates visual interest. – Emphasis—creates a focal point and draws attention. – Harmony—creates unity. – Repetition—creates consistency and pattern. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  7. 7. Role of Technologyin Effective Presentations • Design principles – Movement—real action or just the appearance of action – Rhythm—repetition of objects or sound to show movement or activity – Perspective—an artistic technique that creates the illusion of depth on a two- dimensional surface © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  8. 8. 1. In regard to the elements of a digital media presentation, what two things need to be considered?2. What is the visual design of a digital media production? © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  9. 9. Laws and LicensesGoverning Digital Media • Electronic User’s Bill of Rights – details the rights and responsibilities of both individuals and institutions regarding the treatment of digital information – not legally binding, but provides guidelines for appropriate usage © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  10. 10. Laws and LicensesGoverning Digital Media • Copyright laws – Copyright acknowledges ownership of a work – Protects the creators of original work, known as intellectual property – Only the owner has the right to sell or use the work or to give permission for someone else to sell or use it – Using material without permission is plagiarism © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  11. 11. Laws and LicensesGoverning Digital Media • Copyright, patent, or trademark? © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  12. 12. Laws and LicensesGoverning Digital Media • A licensing agreement gives one party permission to market or produce the product or service owned by another party. – items may be copyrights, patents, trademarks, techniques, designs, or expertise – grants a license in return for a fee or royalty payment – may be personal or commercial – may be nonexclusive, meaning the owner may sell licenses to many people – may be exclusive, meaning that only one entity has the right to use the product for a specified amount of time © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  13. 13. Laws and LicensesGoverning Digital Media • End User License Agreement (EULA) defines how materials can be used. • EULAs used for – audio and videos – software programs – electronic communication © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  14. 14. Laws and LicensesGoverning Digital Media • EULAs for audio and videos specifies how the purchaser may use the audio or video file. – on a personal or corporate Web site – in television and radio broadcasts – in films and videos – on compact discs and DVDs – in software – as ringtones – in podcasts © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  15. 15. Laws and LicensesGoverning Digital Media • Some EULAs allow software programs to be installed: – only once on one machine – multiple times on the same machine to allow for reinstallation after a hard drive failure. – on any machine owned by the company who purchased the software (site license) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  16. 16. Laws and LicensesGoverning Digital Media • EULAs allow electronic communication rights: – to download, install, and use software necessary to communicate electronically using either a computer, phone – usually personal, noncommercial, and nonexclusive, though permits use of the devices for business correspondence, personal digital assistant (PDA), or smartphone © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  17. 17. 1. What does the Electronic User’s Bill of Rights cover?2. What does a copyright do? (continued) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  18. 18. 3. What does a licensing agreement allow? © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  19. 19. Presentation Hardware • A computer is used for all digital media presentations – used to create – used to present • May be in the form of: – desktop – laptop – smartphone – tablet PC – iPad © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  20. 20. Presentation Hardware • Computer hardware – computer – Monitor – keyboard – input devices such as a mouse or a touch screen with a stylus • Digital media equipment – digital camera or video to capture photos and videos – digital recorder to capture speech, music, or other sounds – synthesizer or music keyboard to create music © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  21. 21. 1. What is used to create and present all digital media presentations?2. What are the four basic components of a computer system? (continued) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  22. 22. 3. List three computer input devices that may be used to help produce a digital media presentation. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  23. 23. Presentation Software • Spreadsheet applications make calculations and create tables, graphs, charts – Microsoft Excel or IBM Lotus 1-2-3 • E-mail applications allow exchange of messages pertaining to the project – Microsoft Outlook and Gmail • Web browsers allow browsing the Internet for research or to obtain required files – Mozilla Firefox, Safari, or Google Chrome © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  24. 24. Presentation Software • Databases organize large amounts of information – Oracle, Microsoft Access, or FileMaker Pro • Project management applications are used to develop and maintain work schedules – Microsoft Project, Gantt Project, or Basecamp © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  25. 25. Presentation Software • Digital media software – Text editors are used to write documents or text- based files • Microsoft Word, Microsoft Wordpad, and Macromedia HomeSite – Audio software is used to create and edit audio files • Microsoft Expression Media, Adobe Audition, and Apple GarageBand – Video software is used to edit video files © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  26. 26. Presentation Software • Digital media software – Graphics software is used to resize, crop, change color, or alter images • Corel Paint Shop Pro, Adobe Fireworks, Adobe Photoshop, Microsoft Paint, and Microsoft Expression Design – Web site development software is used to create pages for a Web site • Microsoft Expression Web and Adobe Dreamweaver – Emerging media on the horizon • 3D graphics • virtual reality © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  27. 27. Presentation Software • Right tools for the job – first, look at the project as a whole – determine desired end product – determine which components the product will need to incorporate – consider the timeline and monetary and time budgets © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  28. 28. 1. What are the five general categories for software used in creating a digital media presentation?2. List two emerging technologies that can be used in digital media presentations. (continued) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  29. 29. 3. When considering which software to select for creating a digital media presentation, what is the first thing to look at? © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  30. 30. Digital Media • Digital media is integration of: – graphics – videos – audio © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  31. 31. Digital Media • Graphics – any visual • drawing or diagram • painting or photograph • logo, table, map, chart – may include animation – do not overuse © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  32. 32. Digital Media • Digital photography – Cameras • automatic or manual flash • zoom • image preview function • automatic settings for obtaining a good picture in different scenarios • resolution is number of pixels with which the image will be recorded © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  33. 33. Digital Media • Photo editing – Filtering is a technique by which a special effect is applied to an image. – Layering is the process of building an image by putting different parts of the image on different levels. – Masking is a way to give the appearance of change to an image without actually altering the original image. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  34. 34. Digital Media • Video – Live action, not still images like graphics – Plan the video and write a script, which provides: • outline and structure for the video • details of what will happen and when • what the scenes will look like • what will be said by any individuals • what the actions of the individuals will be © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  35. 35. Digital Media • Video – Review equipment • three types of cameras used for recording digital videos – studio camera – camcorder – webcam • digital video cameras are connected to a computer using a high-speed interface, such as FireWire (IEEE 1394) or USB • canvas size is the area where video will be displayed • color depth is the number of colors © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  36. 36. Digital Media • Videography basics – Camera shots are • wide shot • medium-wide shot • medium shot • bust or head shot • medium close-up • close-up © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  37. 37. Digital Media • Videography basics – pan • showing what is to the left or the right of the current view • tilt the camera to show what is above or below – truck • move in a circle around the scene – dolly • move toward or away from the scene © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  38. 38. Digital Media • Videography basics – Four basic elements of lighting are: • direction • quality • lighting ratio • control © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  39. 39. Digital Media • Direction of light is related to the heightand angleof the light source. • Height is the vertical location of the light source relative to the subject. • Lighting angle refers to the slope of the light’s beam. • Height and angle dictate where the shadows and highlights fall on the subject. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  40. 40. Digital Media • Quality of light – hardness or softness of the light on the subject is the quality of the light – hard light is created with strong beams of light, which cause sharp edges between light and shadow – soft light is created with diffuse light and transition from light to shadow is soft, not sharp © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  41. 41. Digital Media • Lighting ratio is the difference in brightness between the lightest area of the shot and the darkest. • Lighting ratio: – quantified by a numerical ratio which is the brightest area compared to the darkest area in terms of how many times brighter it is – commonly used lighting ratios for videos are 2:1, 3:1, and 4:1 © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  42. 42. Digital Media • Control—methods used to shape and color the light emitted from light sources – place a piece of colored, translucent material in front of a beam of light to change the color of the light – block part of the beam to create a shadow in a specific area of the scene © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  43. 43. Digital Media • Editing video footage – Footage is the video – Editing software • Adobe Premier Pro • Apple Final Cut Pro • Apple iMovie • Avid FreeDV • Avid Media Composer • Microsoft Windows Movie Maker © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  44. 44. Digital Media • Audio – Sounds may be recorded, created with a computer or musical instrument, or obtained through online resources © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  45. 45. Digital Media • Audio – Online resources • allow you to search for specific sounds • “stock” sound and clipart sites offer sound effects and short audio files • many sounds can be obtained free of royalty, but you may pay a fee to use the audio files © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  46. 46. 1. What is a graphic?2. What is the difference between a graphic and a video? (continued) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  47. 47. 3. What are three ways in which a sound may be obtained? © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  48. 48. Creating a Digital MediaPresentation • Stages of production – preproduction • planning, scripting, storyboarding, etc., of the presentation – production • creating of the graphic, video, and audio elements – postproduction • everything that occurs after production to create the final master copy © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  49. 49. Creating a Digital MediaPresentation • Preproduction is planning of a presentation – first step is to define your audience © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  50. 50. Creating a Digital MediaPresentation • Presentation planning – outline the content – create the storyboard – create schedule to manage time and processes – determine presentation type – create presentation design © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  51. 51. Creating a Digital MediaPresentation • Example of a storyboard © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  52. 52. Creating a Digital MediaPresentation • Apply the eight principles of design (balance, variety, harmony, emphasis, proportion, pattern, movement, rhythm) • Create a master • Develop transitions © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  53. 53. Creating a Digital MediaPresentation • Postproduction – Create final master copy • standalone presentation does not need a presenter • interactive presentation is given by a presenter © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  54. 54. 1. What are the three stages of production?2. What is the first step in planning a digital media presentation? (continued) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  55. 55. 3. What are the eight basic principles of design?4. What is a standalone presentation? © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  56. 56. • Effective digital media presentations can be quickly and easily created with commonly available presentation software.• Intellectual property is protected by specific copyright laws.• You may need digital media equipment such as a digital camera, video recorder, and synthesizer or music keyboard. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.
  57. 57. • A graphic is any visual aid.• The three stages of production preproduction, production, and postproduction. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.

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