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L'édition générale et le livre numérique

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Séance 5 - Cours d'édition électronique - Hiver 2016 - Université de Sherbrooke - Préparé par Gwendal Henry

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L'édition générale et le livre numérique

  1. 1. 1 Séance 5 – L’édition générale Université de Sherbrooke - ELD 728 – Édition électronique - Hiver 2016 Gwendal Henry - henry.gwendal@usherbrooke.ca
  2. 2. 2 Plan de la séance I. Stratégie numérique d’un éditeur québécois II. Bâtir son offre de titres en édition numérique III. Exemples du secteur jeunesse
  3. 3. 3 I. Stratégie numérique d’un éditeur québécois Éditions LUX Présentation d’Ève Delmas http://www.luxediteur.com
  4. 4. 4 II. Bâtir son offre de titres en édition numérique
  5. 5. 5 Typologie de l’offre de livres numériques 4 types de livres numériques: –Homothétique –Enrichi –Application –Nativement numérique
  6. 6. 6 Typologie de l’offre de livres numériques Le livre homothétique • Transposition en numérique à l’identique du livre format papier • Reproduit l’expérience de lecture classique: texte, illustrations, note de bas de page • Type le plus répandu de livre numérique, notamment pour les œuvres numérisées • Formats: PDF, Epub, Mobi (Kindle)
  7. 7. 7 Typologie de l’offre de livres numériques Le livre enrichi ou augmenté • « Livre qui inclut des sons, des vidéos ou des animations donnant à voir et à entendre un contenu multimédia dépassant largement le seul domaine de l'écrit » • Favorisé par l’utilisation des tablettes numériques multimédia pour la lecture • Formats: Epub3, applications dédiées, HTML5
  8. 8. 8 Typologie de l’offre de livres numériques Le livre enrichi ou augmenté 2 types d’enrichissements: - Enrichissement du contenu: annotations, vidéos, animations, sons. Exemple: Mémoires audiovisuelles, PUM, 2014 http://parcoursnumeriques-pum.ca/la-semiotique-de-l-archive
  9. 9. 9 Typologie de l’offre de livres numériques Le livre enrichi ou augmenté 2 types d’enrichissements: - Enrichissement de l’expérience de lecture: le livre comme expérience innovante. • Les Choses, Georges Perec, 2013 http://www.julliard.fr/leschoses/ • Jekyll and Hyde, M. Kovacovsky, 2010 https://www.youtube.com/watch?v=wXLwYchMlPA
  10. 10. 10 Typologie de l’offre de livres numériques Le livre application • Œuvre interactive • Favorise l’utilisation du multimédia et des fonctions tactiles • Permet une navigation et des fonctionnalités inédites • Très cher à produire et à entretenir: au minimum 15 000$ • Courant pour les livres illustrés jeunesse, plus rare pour les autres genres littéraires • Formats: propriétaires et selon les tablettes
  11. 11. 11 Typologie de l’offre de livres numériques Exemples: • Our choices, Al Gore, Push Pop Press, 2011 https://www.youtube.com/watch?v=U-edAGLokak Première application de livre numérique innovante et aboutie • Candide, Voltaire. Initiative d’Orange et la BnF, 2012 https://www.youtube.com/watch?v=z2mWxPNQ6HI « Premier volume d'une collection numérique sur tablettes lancée par Orange et la Bibliothèque nationale de France. » : L’initiative n’a pas été renouvelée. Trop cher?
  12. 12. 12 Typologie de l’offre de livres numériques Le livre nativement numérique • Œuvre créée pour la lecture numérique • Écriture adaptée pour les nouvelles pratiques de lecture: lecture sur mobile, segmentée, dynamique et interactive
  13. 13. 13 Typologie de l’offre de livres numériques Google at play • Librairie numérique créée par Google en 2016 pour les œuvres nativement numériques • Les 3 règles pour être distribué sur Google at Play: –Le livre doit être conçu pour les mobiles –Le livre doit avoir des pages –Le livre doit profiter des avantages du numérique
  14. 14. 14 Typologie de l’offre de livres numériques Google at play • Seuls deux livres sont proposés pour l’instant: https://www.youtube.com/watch?v=cAMFxjC8y4M • Prix entre 4 et 6$. • Courtes nouvelles interactives • Format: HTLM5 (Web apps)
  15. 15. 15 Avantages/limites des types de livres numériques Types Avantages Limites Homothétique • Mise en page traditionnelle • Mode de lecture populaire • Peu cher à produire • Léger à télécharger Peu de place à l’innovation Prix de vente trop élevé Livre augmentée • Combine mise en page traditionnelle et innovation • Pertinence des ajouts pour le livre ou l’expérience de lecture Applications • Permet de créer une véritable expérience de lecture • Très couteux • Demande des compétences techniques • Doit être entretenu Nativement numérique Contenu adapté au support et aux nouvelles pratiques • L’auteur doit posséder de nouvelles compétences
  16. 16. 16 III. Exemples du secteur jeunesse
  17. 17. 17 Secteur Jeunesse Quelques exemples : • Livre homothétique: Dominique et compagnie (450 titres en PDF ou EPUB) • Livre enrichi: Collection Dokéo, Nathan (environ 20 titres) Harry Potter, par Pottermore • Livre application The Fantastic Flying Books of Morris Lessmore • Gallimard Jeunesse
  18. 18. 18 Jeunesse L’offre d’applications de Gallimard Jeunesse sur Itunes Store:
  19. 19. 19 Jeunesse • Stratégie de Bayard: application qui rassemble une bibliothèque de livres numériques adaptés aux enfants + stratégie de commercialisation
  20. 20. 20 Nativement numérique Blabla, par Vincent Morisset, ONF, 2012
  21. 21. 21 Pourquoi n’existe t-il pas plus d’offres innovantes dans l’édition numérique? – Pas de compétences techniques en interne – Coût du développement en externe – Marché toujours très restreint (risque de ne pas rentabiliser l’investissement)
  22. 22. 22 Quelles offres de livres numériques Recommandations L’éditeur doit tirer profit des nouvelles possibilités du numérique, mais: • Le livre numérique ne doit pas devenir un mauvais jeu vidéo. • Les nouvelles fonctionnalités doivent servir et augmenter la lecture. Exemple de A story before bed, qui propose la lecture personnalisée à distance (livre illustrée jeunesse) • Les contenus supplémentaires ne doivent pas brouiller la lecture. L’histoire est primordiale
  23. 23. 23 Quelles offres de livres numériques Pistes de solutions…. - Viser l’international - Partager les coûts de développement - Favoriser les bonnes pratiques numériques dans l’édition - Offrir des subventions dédiées à la création numérique - Offrir des outils de création facile d’usage
  24. 24. 24 Merci!

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