Social Web Talk at LOHAS Forum - June 2010

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Social Web Talk at LOHAS Forum - June 2010

  1. 1. Be Social. @gwenbell
  2. 2. This is a marathon, not a sprint. If you want to build a brand, itʼs a marathon. Itʼs not trackable. -Gary Vaynerchuk
  3. 3. Companies that develop effective social strategies are usually able to squelch online criticism before it erupts into a fully fledged social-media firestorm. - Joshua Karpf, Pepsi Co
  4. 4. ...the situation is less about the presence of BPA and more about the way the company has handled the situation. - Elaine Shannon, Environmental Working Group
  5. 5. It has to be a level playing field where consumers feel that they are opting in and that there is a sharing of information. - Howard Schultz, Starbucks
  6. 6. Take tea, enjoy the practice. www.gwenbell.com * 1209 pearl | boulder * slide design <3 to paul salamone * photo <3 to sheri at today is pretty

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