(2 m) Who am I? What&#x2019;s my connection to the social web? A day in my life, in 1 minute: wake up, drink tea, set intentions, check all my inboxes and at replies, respond, take it offline, check email once a day, set strong boundaries between tech and in person interactions, twitter parties replace real life parties, tweetups like the LOHAS event (which blend offline/online), kung fu body (exercise in real life, share on blogs), meditate, sleepHow I got to LOHAS today (via Ted Ning, founder of LOHAS, who was on the cover, too) Via Experience Life (Pilar Gerasimo, another speaker at the conf) Via Zaadz (bought by) Gaiam via Japan (and the yoga studio) First social network for world changers (ambassador, contract, meeting folks IRL)
(I will slot in some case study screen captured images, like of Whole Foods&#x2019; Twitter page and Samovar Life&#x2019;s menu)
(5m) Why the social web? Connect to your core customers Reach out to your outliers Generate positive WOM Nip problems in the bud (customer service a la Comcast) Tell true stories You can&#x2019;t not be in SM. If you&#x2019;re a public-facing company, you&#x2019;re part of the social web.
(3m) &#x201C;If you have the best intentions of the brand and the company, you understand that social media is the biggest marathon we&#x2019;ve ever run. This is a marathon, not a sprint. If you want to build a brand, it&#x2019;s a marathon. It&#x2019;s not trackable.&#x201D; - Gary Vaynerchuk, vlogger, seven-figure, ten book deal with Harper Collins thanks to social media What&#x2019;s the social web?
What&#x2019;s social media (and why social web) What is social currency (and why we didn&#x2019;t call session social ROI)
Social Web Talk at LOHAS Forum - June 2010
This is a marathon, not a sprint.
If you want to build a brand, itʼs
a marathon. Itʼs not trackable.
Companies that develop effective social
strategies are usually able to squelch
online criticism before it erupts into a fully
ﬂedged social-media ﬁrestorm.
- Joshua Karpf, Pepsi Co
...the situation is less about the presence of
BPA and more about the way the company
has handled the situation. - Elaine Shannon,
Environmental Working Group
It has to be a level playing ﬁeld where
consumers feel that they are opting in and
that there is a sharing of information. -
Howard Schultz, Starbucks
Take tea, enjoy the
www.gwenbell.com * 1209 pearl | boulder
* slide design <3 to paul salamone
* photo <3 to sheri at today is pretty