gWAVE: Social Media - Don't Get Left Behind

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gWAVE: Social Media - Don't Get Left Behind

  1. 1. Social Media: DON’T GET LEFT BEHIND<br />Melani Gordon<br />Founder – gWAVE Consulting<br />Twitter: @melgordon<br />
  2. 2. Who is gWAVE<br />Our marketing approach is surprisingly simple. We make it our business to understand your business.<br />Social Media // Creative // Web Development // iPhone Apps // SEO // PPC // Video // Podcasting // Email Marketing // Online Media // Analytics<br />
  3. 3. Who we’ve worked with<br />Who we’ve worked with<br />
  4. 4. Marketing Has Changed<br />1950 - 2000<br />2000 - 2050<br />
  5. 5. Outbound Marketing<br />
  6. 6. Outbound Marketing is Broken<br />800-555-1234<br />Annoying<br />Salesperson<br />
  7. 7. Inbound Marketing<br />
  8. 8. Inbound Marketing<br />Process<br />Tools<br />Get Found<br /><ul><li>Publish
  9. 9. Promote
  10. 10. Optimize</li></ul>Convert<br /><ul><li>Test
  11. 11. Target
  12. 12. Nurture</li></ul>Get Found<br /><ul><li>Content Mgmt
  13. 13. Blogging
  14. 14. Social Media
  15. 15. SEO
  16. 16. Analytics</li></ul>Convert<br /><ul><li>Offers / CTAs
  17. 17. Landing Pages
  18. 18. Email
  19. 19. Lead Intelligence
  20. 20. Lead Mgmt
  21. 21. Analytics</li></ul>Get Found<br />Convert<br />
  22. 22. The New Kid on the Block<br />Why Social Media Matters<br /><ul><li>Communicate with and gain insights from target customers
  23. 23. Social media provides tremendous reach at a fraction of the cost of traditional marketing methods
  24. 24. Create awareness and buzz around your brand, service, or product
  25. 25. Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts</li></li></ul><li>Why You Should Care<br />The number of Americans over 35 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled<br />LinkedInhas 50 million users worldwide and growing that figure at roughly one new member per second<br />Twitter reaches over 4.1 million U.S. people monthly. The site attracts a more educated, slightly more female than male, young adult audience<br />During President Obama’s inauguration in January, more than 300 tweets per second were being added to the message queue<br />YouTubeis the 2nd largest search engine in the world<br />
  26. 26. What to Publish?<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />Anything…<br />
  27. 27. Where to Publish? <br />
  28. 28. Top Social Media Mistakes<br />Not doing it<br />“I don’t have time…”<br />Not having a purpose + plan<br />Random, meaningless content<br />Being too promotional<br />Beware of the “Amway” guy<br />Not sticking with it <br />“I got busy…”<br />
  29. 29. Where Do You Start? <br />Listen, get involved, communicate & participate. <br /><ul><li> Increase customer base.
  30. 30. Generate leads.
  31. 31. Drive sales.
  32. 32. Build awareness.
  33. 33. Make money from your content.
  34. 34. Establish thought leadership.
  35. 35. Educate customers.
  36. 36. Customer-source part of your product development.
  37. 37. Reach new channels of customers.
  38. 38. Improve internal communication. </li></li></ul><li>Case Study: TapHunter<br /><ul><li>iPhone app launched and reaches 5k+ downloads
  39. 39. 3k + targeted and organic Twitter followers
  40. 40. Radar of major beer distr
  41. 41. Increased traffic by 70% from Q4 2009 to Q1 2010
  42. 42. 55% increase in traffic from Q2 to Q3 2010</li></li></ul><li>Case Study: Swinerton<br /><ul><li>The digital strategy and roll-out has increased employee morale.
  43. 43. The Facebook and Twitter following has generated a new audience in which to communicate to.
  44. 44. Next up is a complete analysis of Swinerton’s mobile strategy and what apps or tools can be built to promote green or LEED certified building.</li></li></ul><li>Ask About the Expo Special!NORMAL: $1,200/mth for 3 months DISCOUNT: $650/mth for 3 months *certain packages THANK YOU! <br />Melani Gordon<br />Founder – gWAVE Consulting<br />Twitter: @melgordon<br />

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