Social Media: DON’T GET LEFT BEHIND<br />Melani Gordon<br />Founder – gWAVE Consulting<br />Twitter: @melgordon<br />
Who is gWAVE<br />Our marketing approach is surprisingly simple. We make it our business to understand your business.<br />Social Media // Creative // Web Development // iPhone Apps // SEO // PPC // Video // Podcasting // Email Marketing // Online Media // Analytics<br />
Who we’ve worked with<br />Who we’ve worked with<br />
The New Kid on the Block<br />Why Social Media Matters<br /><ul><li>Communicate with and gain insights from target customers
Social media provides tremendous reach at a fraction of the cost of traditional marketing methods
Create awareness and buzz around your brand, service, or product
Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts</li></li></ul><li>Why You Should Care<br />The number of Americans over 35 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled<br />LinkedInhas 50 million users worldwide and growing that figure at roughly one new member per second<br />Twitter reaches over 4.1 million U.S. people monthly. The site attracts a more educated, slightly more female than male, young adult audience<br />During President Obama’s inauguration in January, more than 300 tweets per second were being added to the message queue<br />YouTubeis the 2nd largest search engine in the world<br />
What to Publish?<br />Blog<br />Podcast<br />Videos<br />Photos<br />Presentations<br />eBooks<br />News Releases<br />Anything…<br />
Top Social Media Mistakes<br />Not doing it<br />“I don’t have time…”<br />Not having a purpose + plan<br />Random, meaningless content<br />Being too promotional<br />Beware of the “Amway” guy<br />Not sticking with it <br />“I got busy…”<br />
Where Do You Start? <br />Listen, get involved, communicate & participate. <br /><ul><li> Increase customer base.
Increased traffic by 70% from Q4 2009 to Q1 2010
55% increase in traffic from Q2 to Q3 2010</li></li></ul><li>Case Study: Swinerton<br /><ul><li>The digital strategy and roll-out has increased employee morale.
The Facebook and Twitter following has generated a new audience in which to communicate to.
Next up is a complete analysis of Swinerton’s mobile strategy and what apps or tools can be built to promote green or LEED certified building.</li></li></ul><li>Ask About the Expo Special!NORMAL: $1,200/mth for 3 months DISCOUNT: $650/mth for 3 months *certain packages THANK YOU! <br />Melani Gordon<br />Founder – gWAVE Consulting<br />Twitter: @melgordon<br />