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Taille du site et stratégies SEO - SEOCamp'us 2018

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Conférence réalisée lors du SEOCamp'us de Paris 2018 sur le sujet petit et gros sites : avantages, inconvénients, stratégies et astuces SEO.

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Taille du site et stratégies SEO - SEOCamp'us 2018

  1. 1. 1#seocamp Taille du site et stratégies SEO
  2. 2. 2#seocamp Paul Colombo Plus de 5 ans en tant que SEO 2 ans en agence : XPRIME Groupe 4 ans chez l’annonceur : Seloger.com - Sarenza Société : Sarenza Aurélien Delefosse Edition de site depuis 2004. 3 ans en agence comme consultant SEO/SEA. 7 ans chez E-Influence.fr Société : E-Influence
  3. 3. 3#seocamp Petit vs Gros site : Quelles différences ?
  4. 4. 4#seocamp 10% Notoriété Poids de la marque. Autorité du domaine. 15% Puissance Nombre de liens / domaines. Qualité et quantité. 75% Nombre de pages Nombre de sujets traités. Création interne de PR.
  5. 5. 5#seocamp Notoriété
  6. 6. 6#seocamp Autorités dudomaine
  7. 7. 7#seocamp Autorités dudomaine
  8. 8. 8#seocamp Autorités dudomaine
  9. 9. 9#seocamp Dans la vie des sites Avoir un petit site vous permet de vous concentrer sur une thématique précise et de “devenir un spécialiste”. ● Fidélisation. ● Communauté. ● “Impression de qualité”. ● Liens naturels.
  10. 10. 10#seocamp Contenu
  11. 11. 11#seocamp Ce que veut l’internaute ?
  12. 12. 12#seocamp Ce que veut l’internaute ?
  13. 13. 13#seocamp Je veux modifier mes title pour répondre au mieux aux requêtes utilisateurs - Petit site
  14. 14. 14#seocamp Je veux modifier mes title pour répondre au mieux aux requêtes utilisateurs - Gros site
  15. 15. 15#seocamp Travailler son CTR
  16. 16. 16#seocamp Travailler son CTR https://dejanseo.com.au/ctr/
  17. 17. 17#seocamp Puissance alias Popularité
  18. 18. 18#seocamp Indexation plus rapide car : 1. Prioritaire sur le crawl. 2. Plus de temps alloué. Fenêtre de crawl ● Plus de liens externes. ● Plus de liens internes. PageRank Indexer ses pages et permettre un bon positionnement
  19. 19. 19#seocamp J’ai trouvé des 404 ou des 500 - Petit site Détecter un soucis : ● Utiliser la search console ● Utiliser screaming frog ou xenu ● Vérifier où elles sont linkées ● Trouver la sources de trafic via Analytics ● Vérifier les pages indexées ● Analyser le linking externe -> majestics ou ahrefs ● Est ce que google les génèrent
  20. 20. 20#seocamp J’ai trouvé des 404 ou des 500 - Gros site
  21. 21. 21#seocamp Je veux récupérer les pages indexées de mon site - Petit site
  22. 22. 22#seocamp Je veux récupérer les pages indexées de mon site - Gros site
  23. 23. 23#seocamp Je veux que google crawl plus mon site - Petit site ● Créer de nouvelles pages ● Mettre à jour les contenus ● améliorer votre inter-linking ● Vérifier également si ce que les moteurs de recherche crawl est bon
  24. 24. 24#seocamp Je veux que google crawl utilement mon site - gros site
  25. 25. 25#seocamp J’ai perdu des positons - Petit site On a perdu 10 positions !
  26. 26. 26#seocamp J’ai perdu des positons - Gros site On perdu 1000 positions !!
  27. 27. 27#seocamp
  28. 28. 28#seocamp Je veux rediriger une catégorie en 301 - Petit site Temps d’execution maximum => 1 heure
  29. 29. 29#seocamp Je veux rediriger une catégorie en 301 - gros site Temps d’execution maximum => 1 mois
  30. 30. 30#seocamp Evolution d’un site et de son périmètre Formulaire A-38 Plus de souplesse / flexibilité Une idée, une innovation, en fonction des sites la rapidité de mise en production est toute relative...
  31. 31. 31#seocamp Les 3 steps : 1 -Idée de test 2- Validation du test ! 3 - C’est en prod Je veux faire un test - Petit site
  32. 32. 32#seocamp Je veux faire un test - Gros site Macro Planning
  33. 33. 33#seocamp Je veux faire une version mobile et ou AMP - Petit site
  34. 34. 34#seocamp Je veux faire une version mobile et ou AMP - Gros site Ok mets nous un point asap. Tu intègres : UI - UX DSI PO On calera les différents step du projet afin de déterminer le temps de développement. Fait nous une vision de ta roadmap On table sur 4 mois de projet à faire priorisé dans la roadmap et voir niveau budget ROI. A faire valider par la DSI
  35. 35. 35#seocamp Je veux mettre en prod - Gros site
  36. 36. 36#seocamp Ressources financières
  37. 37. 37#seocamp Je veux un nouvel outil - Petit site
  38. 38. 38#seocamp Analyse de positions avec Excel Log avec data studio Bastien Brugeille
  39. 39. 39#seocamp Je veux un nouvel outil - Gros site
  40. 40. 40#seocamp En conclusion
  41. 41. 41#seocamp Merci à vous !

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