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Tourism as a Vehicle for Green Growth

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Tourism as a Vehicle for Green Growth under the Current Economic Crisis


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Tourism as a Vehicle for Green Growth

  1. 1. Tourism as a Vehicle forGreen Growth under theCurrent Economic CrisisDr Paul RogersUNWTO Special SessionKorea Tourism Conference, Changwon, 2009
  2. 2. Presentation OverviewClimate ChangeEconomic CrisisTourism as Green BusinessMoving Forward in the Tourism Sector– what will you do ?
  3. 3. Climate Change
  4. 4. Climate Change๏ IPCC & UNFCCC carrying agenda forward - Dec 2008 Poznan; Dec 2009 Copenhagen๏ Stern Report (UK Government 2006) - Serious impacts on growth & development - Costs to stabilise climate – or greater costs later…. - Strong deliberate policy action required: emissions trading; technology cooperation; reduce deforestation; adaptation - March 2009: “underestimated risks”; COP 15 “most important meeting since WWII”๏ Climate change sceptics – largest gathering in NY March 2009
  5. 5. Climate Change Business as usual is dead - green growth is the answer to both our climate and economic problemsAnders Fogh RasmussenDanish Prime MinisterMarch 2009 We have to save the planet from environmentalistsVaclav KlausCzech PresidentMarch 2009
  6. 6. EconomicCrisis
  7. 7. Current Economic Crisis How big is the problem….. …….wait and see……..
  8. 8. Business & Climate Change๏2007 study by Accenture of 500 major global firms revealed: - 1 in 10 companies regard global warming as a priority - 8 out of 10 companies want government to take climate change lead -"Businesses … are reluctant to make big investments in climate change-related initiatives until the scope of future regulation becomes clearer” - “… carbon pricing mechanisms are not yet strong enough for businesses to incorporate climate change risks and opportunities…” - As the economy deteriorates big business will concentrate less on climate change
  9. 9. 2008: significant slowdown International Tourist Arrivals 20.0 18.0 ear (%) 16.0 15.3 variation over previous y 14.0 12.0 11.3 10.5 10.0 8.5 8.0 6.9 6.0 5.2 4.9 4.0 4.6 3.6 1.8 2.0 2007 2008 1.6 2007 World 0.1 2008 2007 2008 0 2007 2008 Europe 2007 Asia and the Pacific 2008 Americas 2007 2008 Africa Middle East 2007 2008 Source: World Tourism Organization
  10. 10. 2008: sharp reversal of trend International Tourist Arrivals 20 ear (%) 18 17.8 16 variation over previous y 14 12 10 8 5.4 6.3 6.8 6 3.4 5.4 4 5.2 4.0 2 -1.3 -2.5 1.1 -2.8 0 World Europe -2 Jan-June Asia and the Pacific Americas -4 July-Dec. Africa Middle East Source: World Tourism Organization
  11. 11. Asia and thePacific Performance 2008 Monthly evolution of international tourist arrivals 15.00 % change over same month previous year 11.25 7.50 3.75 0 Jan-June +6% -3.75 +2% July-Dec. -3% -7.50 2005 2006 2007 2008* Source: World Tourism Organization
  12. 12. Impact on Air Transport Air Traffic (RPK) 10.0 % change over same month previous year 7.5 5.0 2.5 0 -2.5 -5.0 -7.5 2006 -10.0 2007 2008* IATA - Global International 2009 AAPA - International Asia Airlines Source: IATA; AAPA
  13. 13. Tourism asGreen Business
  14. 14. Why go Green in Tourism?๏Being environmentally friendly is step towards sustainable tourism: consistent with national and international policy๏A growing tide of tourists favour green products๏It makes good business sense to “go green”
  15. 15. Tourism as Green Business๏Adopting sustainability as a core individual and organizational philosophy and approach๏Promoting carbon neutral flights and air-travel๏Reducing energy consumption (and making energy consumption carbon neutral)๏Reducing water consumption๏Recycling and reducing waste๏Sourcing goods and services from local suppliers
  16. 16. Airlines Challenges๏What actions can individual airlines take away from the session? - Make any voluntary offsetting programme part of the normal booking process to encourage easy adoption by consumers (e.g. Jetstar/Virgin Blue) - Provide consumers with the ability to redeem points/miles for offsetting programmes - Consider offsetting corporate travel and ground transport costs - Development of 3rd generation biofuel technology is achievable๏What were the key collaborative actions to emerge from the session? - Airlines and airports can partner to improve efficiency of aircraft movements (e.g. fuel-saving descent strategies, one-engine taxiing, etc.) - Biofuel research involves partnership with airlines, manufacturers and fuel suppliers๏What support would organisations need to facilitate these actions? - Trade associations can engage stakeholders and facilitate collaboration
  17. 17. Aviation has Made Steady,Significant Progress BUT - Improvements in carbon efficiency offset by growth in air-traffic
  18. 18. Carbon Neutral Air-Travel๏Aviation sector committed to, & signed declaration on, CC – Aviation and Environment Summit March / April 2009๏Improvements in carbon efficiency offset by growth in air-traffic๏Will airlines act decisively to off-set carbon emissions?๏Governments and UN (with ICAO/ATB) must urgently legislate for compulsory carbon off-setting across all airlines๏Is there another realistic alternative?
  19. 19. Green Tourism:tackling energy, water & waste๏Engage board, management team (green team!)๏Engage & encourage employees to generate ideas๏Create ownership within the company๏Create a compelling vision๏Conduct an environmental audit๏Focus on small initiatives with large collective impact (e.g. air conditioners linked to key cards)
  20. 20. Green TourismExamples
  21. 21. Green Tourism ExamplesAccommodation sector www.sixsenses.com
  22. 22. Green Tourism Examples Accommodation sector
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  42. 42. Green Tourism Examples Tour Operator www.intrepidtravel.com
  43. 43. Green Tourism Examples Tour Operator
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  53. 53. Green Tourism Exampleswww.earthlung.org
  54. 54. Moving Forward inthe Tourism Sector– what will you do ?
  55. 55. Green Certification &Accreditation๏Hotels๏Tour companies๏Transport providers๏Attractions๏Destinations
  56. 56. Certification Confusion?
  57. 57. Certification / Accreditation Issues Positives Negatives๏Good learning process ๏Too many certifiers๏Improved management ๏Tourists confused?๏Product development ๏Certifiers unable to๏Communicate green deliver market information to tourists expectations๏Provides marketing ๏Companies learn how to advantage be green – and leave ! Good Example: www.green-business.co.uk
  58. 58. To increase our green credentials…✓ What should I do today?✓ What is stopping my organization from doing more?✓ What information do I need to take more decisive action?✓ Who should I be working with to achieve greater results?✓ Where should governments, businesses, the media and tourists be taking a stronger lead?
  59. 59. THANK YOU 감사합니다Paul Rogers (PhD) Consulting progers02@gmail.com paul@pacificasiatourism.org

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