Indian Retail Market – Major Categories
Clothing and
Apparel

Fashion
Accessories

Footwear

Jewellery

Eyewear

Timewear
...
Retail Categories – Relevant Data
Retail Categories
(2012)

Total Market (in Rs.
Cr.)

Modern Retail (in Rs.
Cr.)

Share o...
Retail Categories – Relevant Data
Retail Categories
(2012)

Total Market (in Rs.
Cr.)

Modern Retail (in Rs.
Cr.)

Share o...
Modern Retail









Registered company / firm
Income tax / Sales tax payer
Structured employment
Technology driv...
Modern Retail Pie
Retail Category

Percentage Share

Retail Category

Percentage Share

Clothing and Apparel

33

Home and...
Drivers of Retail Change in India

Demographic Factors




Share in world population:
17.6%
Largest number of young
peop...
Drivers of Retail Change in India
Changing Income Profiles












High growth in the past years (except from 20...
Drivers of Retail Change in India – Consumption Growth
Average Real Consumption Growth from 2005-06 to 2009-10
(y.o.y.)
Ca...
Drivers of Retail Change in India
Other factors:
The changing role of women
Increased credit friendliness
Increased penetr...
Category Dynamics – Apparel and Clothing
Market size: Rs. 2,20,000 crores
Modern retail component: Rs. 74,000 crores
Mens'...
Category Dynamics – Apparel and Clothing
Sr.
No.

Sr. No.

Department Stores
(Multi Brand Outlets)

Apparel Retail (Single...
Category Dynamics – Food and Grocery
Market size: Rs. 17,12,000 crores
Modern retail component: Rs. 24,300 crores
Trends
D...
Category Dynamics – Food and Grocery
Sr. No.

Food and Grocery

1.

Big Bazaar

2.

D - Mart

3.

Easyday

4.

Hypercity

...
Category Dynamics – Food Service
Market size: Rs. 1,34,058 crores
Modern retail component: Rs. 16,000 crores
Trends
Tremen...
Category Dynamics – Food Service
Sr. No.

Food Service

1.

Haldiram

2.

Yum Restaurants India (Pizza Hut, KFC,
Taco Bell...
Category Dynamics – Mobile and Telecom
Market size: Rs. 1,62,664 crores
Modern retail component: Rs. 24,000 crores
Trends
...
Category Dynamics – Mobile and Telecom

Sr. No.

Mobile and Telecom

1.

Aircel

2.

Airtel

3.

Reliance iStore

4.

The ...
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Lecture 2. indian retail market

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Lecture 2. indian retail market

  1. 1. Indian Retail Market – Major Categories Clothing and Apparel Fashion Accessories Footwear Jewellery Eyewear Timewear Food and Grocery Food Services Home and Interiors Leisure Entertainment and Gaming Consumer Electronics Mobile and Telecom Pharmacy Beauty and Personal Care Fitness
  2. 2. Retail Categories – Relevant Data Retail Categories (2012) Total Market (in Rs. Cr.) Modern Retail (in Rs. Cr.) Share of Modern Trade to Total Retail Clothing and Apparel 2,20,000 74,000 34 Fashion Accessories 10,998 1,375 12 Footwear 24,132 9,300 38 Jewellery 1,28,000 12,800 10 Eyewear 33,000 2,427 7 Timewear 9,000 4,700 52 Food and Grocery 17,12,000 24,300 1 Food Service 1,34,058 16,000 12
  3. 3. Retail Categories – Relevant Data Retail Categories (2012) Total Market (in Rs. Cr.) Modern Retail (in Rs. Cr.) Share of Modern Trade to Total Retail Home and Interiors 81,200 11,900 15 Leisure 28,993 5,200 18 Entertainment and Gaming 72,710 7.050 10 Consumer Electronics 95,000 19,000 20 1,62,664 24,000 15 Pharmacy 85,000 4,000 5 Beauty and Personal Care 50,000 6,650 13 Fitness 3,300 870 26 28,50,055 2,23,572 7.8 518 41 Mobile and Telecom Total (in Rs. Cr.) Total (in billion US$)
  4. 4. Modern Retail        Registered company / firm Income tax / Sales tax payer Structured employment Technology driven front end and back end Product display, store layout and ambience based on principles of visual merchandising Replicable and scalable concept Unique brand identity which is fiercely guarded
  5. 5. Modern Retail Pie Retail Category Percentage Share Retail Category Percentage Share Clothing and Apparel 33 Home and Interiors 5 Fashion Accessories 1 Leisure 2 Footwear 4 Entertainment and Gaming 3 Jewellery 6 Consumer Electronics 8 Eyewear 1 Mobile and Telecom 11 Timewear 2 Pharmacy 2 Food and Grocery 11 Beauty and Personal Care 3 Food Service 7 Fitness 1
  6. 6. Drivers of Retail Change in India Demographic Factors   Share in world population: 17.6% Largest number of young people in the world (50% population below 25 years and 62% in the working age group of 16 to 59 years)
  7. 7. Drivers of Retail Change in India Changing Income Profiles       High growth in the past years (except from 2008 onwards) Per capita income increased from Rs. 5809 (2001-02) to Rs. 10,810 (2011-12) Share of high income households is on the rise (Rs 1-5 lakh annualy @ 9%, Rs. 5 – 10 lakhs annualy @ 12% and above Rs 10 lakh annualy @ 15% between 200102 and 2010-11) With rise in income, private consumption expenditure grew at 8.2% between 2005-06 and 2011-12 Rising income brought about change in consumption from basic food items to non-food items and discretionary purchases (52% in 1999-2000 to 59% in 2009-10) Rural India experiencing similar trends – big opportunity
  8. 8. Drivers of Retail Change in India – Consumption Growth Average Real Consumption Growth from 2005-06 to 2009-10 (y.o.y.) Category Growth % Category Growth % Communication 28.5 Personal transport equipment 8.6 Refrigerator, cooking and washing appliances 23.4 Overall PFCE 8.2 Equipment, paper and stationary 15.7 Furniture, furnishing and repair 7.4 Hotels and restaurants 13.7 Beverages 6.3 Clothing 11.9 Tobacco and its products 5.3 Footwear 11.8 Education 3.1 Personal goods 9.1 Food 2.0
  9. 9. Drivers of Retail Change in India Other factors: The changing role of women Increased credit friendliness Increased penetration of plastic money (CAGR of 26% between 2003-04 and 2010-11) Rapid urbanisation
  10. 10. Category Dynamics – Apparel and Clothing Market size: Rs. 2,20,000 crores Modern retail component: Rs. 74,000 crores Mens' wear: 42% Womens' wear:39% Kids' wear: 19% Trends      Biggest retail segment in modern retail International brands eye the country as a viable otion to enter Amongst highest growth categories Rapid penetration into Classes I and II towns Discerning customer w.r.t. occasion wear and western clothing
  11. 11. Category Dynamics – Apparel and Clothing Sr. No. Sr. No. Department Stores (Multi Brand Outlets) Apparel Retail (Single Brand Outlets) 1. Benetton 1. Globus 2. Allen Solly 2. Lifestyle 3. Arrow 4. Biba 5. Louis Philippe 3. Pantaloons 4. Shoppers Stop 6. Levi's 5. Westside 7. Marks and Spencer 8. Van Heusen 9. Wills Lifestyle 10. Park Avenue 6. Reliance Trends
  12. 12. Category Dynamics – Food and Grocery Market size: Rs. 17,12,000 crores Modern retail component: Rs. 24,300 crores Trends Demand for fresh/home made and value consciousness will remain though convenience segment will increase High value and bargain driven but demand for luxury food to increase Convenience and price differentials will motivate consumers to travel greater distance to travel to a modern outlet Private lables and organic products are slated to grow Health food segment will grow Highest potential category
  13. 13. Category Dynamics – Food and Grocery Sr. No. Food and Grocery 1. Big Bazaar 2. D - Mart 3. Easyday 4. Hypercity 5. Food Bazaar 6. More 7. Nature's Basket 8. Reliance Fresh 9. Spar 10. Spencer's 11. Star India Bazaar
  14. 14. Category Dynamics – Food Service Market size: Rs. 1,34,058 crores Modern retail component: Rs. 16,000 crores Trends Tremendous potential for niche categories Consumer is ready to experiment with and experience various cuisines, regional or global Localisation in terms of offerings, menu, products and pricing
  15. 15. Category Dynamics – Food Service Sr. No. Food Service 1. Haldiram 2. Yum Restaurants India (Pizza Hut, KFC, Taco Bell) 3. Barista 4. Cafe Coffee Day 5. Baskin Robbins 6. McDonalds 7. Dominos 8. Nirula's 9. Subway 10. Yo! China 11. Blue Foods (Spaghetti Kitchen, Copper Chimney, Gelato Italiano, etc.) 12. Speciality Restaurants (Mainland China, Oh! Calcutta, Sigree, etc.)
  16. 16. Category Dynamics – Mobile and Telecom Market size: Rs. 1,62,664 crores Modern retail component: Rs. 24,000 crores Trends Intense Market Globally, 2 to 5 key players in service providing, in India there are 8 to 10 Mobile handset has become a part of fashion and handset changing frequency is increasing Only 70% of the total mobile connections in India are estimated to be actually active, and about 15% of the subscribers use multiple SIMs, thus stagnating future growth of subscribers
  17. 17. Category Dynamics – Mobile and Telecom Sr. No. Mobile and Telecom 1. Aircel 2. Airtel 3. Reliance iStore 4. The Mobile Store 5. Uninor 6. Univercell 7. Virgin Mobile (Tata Docomo)

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