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YOUR PERSONAL BRAND
IN THE DIGITAL AGE
Disclaimer
The slides in this presentation were prepared as talking points. It is
possible that key substantive elements w...
Social media is a fantastic way to show your
brand personality, allowing you to authentically
connect with customers in cr...
THE GIVING TREE

http://www.youtube.com
/watch?v=fbLaX20hNw8
WHAT IS YOUR MAIN
TAKEAWAY FROM THIS
EXPERIENCE?
GIVING UNCONDITIONAL

LOVE
TO SECURE A LIFETIME
OF HAPPINESS
A Statement that is assumed that is true and from which a conclusion can be drawn.
BRAND PREMISE
what is the irrefutable
statement that defines
your being?
DRAMATIC
ISSUE
Becoming great and different at
something sometimes negatively
affect relationships at work.
MOVEMENT
Adding a spice of
humaneness and
benevolence make and
mend personal bonds.
FULFILLMENT
Become awesome at
doing something with
great friends by my side.
Strive for Excellence & Distinction
with Humanity as compass.
BRAND PREMISE
QUALITY OF WORK
YOUR VISUAL IDENTITY
CALLING CARD
ONLINE RESUME
YOUR BLOG
YOUR SIGNATURE
YOUR HANDWRITING
YO...
COLOR PSYCHOLOGY
ORANGE - optimism
GREEN - balance and growth
YELLOW - mind
BLUE - trust and peace
INDIGO - intuition
PURP...
Promoting Your Personal
Brand Thru Social Media
HAVE AN ONLINE RESUME
BEST PRACTICES

HAVE AN ONLINE RESUME

yourname.com
BEST PRACTICES

HAVE AN ONLINE RESUME
BEST PRACTICES

HAVE AN ONLINE RESUME
BEST PRACTICES

HAVE AN ONLINE RESUME
OPTIMIZE AND MONITOR YOUR
KLOUT SCORE
KNOW WHEN YOUR NAME
APPEARS ONLINE
BE RESPONSIBLE IN SOCIAL MEDIA
Is it True?
Is it Helpful?
Is it Inspiring?
Is it Necessary?
Is it Kind?
“I want you to understand how people see you,
and how your actions matter...You must learn
that your place in the world is...
THANK YOU

@gianviterbo | www.gianviterbo.com | www.gadgetpilipinas.net
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Your Personal Brand in the Digital Age

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I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country.

I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding".

Full description here: http://www.gianviterbo.com/personal-brand-digital-age/

Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, Pinterest

Published in: Marketing, Business, Technology
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Your Personal Brand in the Digital Age

  1. 1. YOUR PERSONAL BRAND IN THE DIGITAL AGE
  2. 2. Disclaimer The slides in this presentation were prepared as talking points. It is possible that key substantive elements were delivered orally during presentation and are not present on the slides. Views and opinions of the speaker will be cited as such accordingly, and any content based from researches will have appropriate mark on the presentation.
  3. 3. Social media is a fantastic way to show your brand personality, allowing you to authentically connect with customers in creative ways. - Jill Celeste
  4. 4. THE GIVING TREE http://www.youtube.com /watch?v=fbLaX20hNw8
  5. 5. WHAT IS YOUR MAIN TAKEAWAY FROM THIS EXPERIENCE?
  6. 6. GIVING UNCONDITIONAL LOVE TO SECURE A LIFETIME OF HAPPINESS
  7. 7. A Statement that is assumed that is true and from which a conclusion can be drawn.
  8. 8. BRAND PREMISE what is the irrefutable statement that defines your being?
  9. 9. DRAMATIC ISSUE Becoming great and different at something sometimes negatively affect relationships at work.
  10. 10. MOVEMENT Adding a spice of humaneness and benevolence make and mend personal bonds.
  11. 11. FULFILLMENT Become awesome at doing something with great friends by my side.
  12. 12. Strive for Excellence & Distinction with Humanity as compass.
  13. 13. BRAND PREMISE QUALITY OF WORK YOUR VISUAL IDENTITY CALLING CARD ONLINE RESUME YOUR BLOG YOUR SIGNATURE YOUR HANDWRITING YOUR CHOICE OF COLORS YOUR DESIGN PHILOSOPHY SOCIAL MEDIA REPUTATION
  14. 14. COLOR PSYCHOLOGY ORANGE - optimism GREEN - balance and growth YELLOW - mind BLUE - trust and peace INDIGO - intuition PURPLE - imagination TURQUOISE - communication PINK - unconditional love MAGENTA - harmony GRAY - compromise SILVER - energy GOLD - success WHITE - complete BLACK - hidden http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html
  15. 15. Promoting Your Personal Brand Thru Social Media
  16. 16. HAVE AN ONLINE RESUME
  17. 17. BEST PRACTICES HAVE AN ONLINE RESUME yourname.com
  18. 18. BEST PRACTICES HAVE AN ONLINE RESUME
  19. 19. BEST PRACTICES HAVE AN ONLINE RESUME
  20. 20. BEST PRACTICES HAVE AN ONLINE RESUME
  21. 21. OPTIMIZE AND MONITOR YOUR KLOUT SCORE
  22. 22. KNOW WHEN YOUR NAME APPEARS ONLINE
  23. 23. BE RESPONSIBLE IN SOCIAL MEDIA Is it True? Is it Helpful? Is it Inspiring? Is it Necessary? Is it Kind?
  24. 24. “I want you to understand how people see you, and how your actions matter...You must learn that your place in the world is important. You've been given the power to affect people, just as we all have, and it's important -- no, vital -- that you do the right thing with it.” Paige Harbison, “Here Lies Bridget”
  25. 25. THANK YOU @gianviterbo | www.gianviterbo.com | www.gadgetpilipinas.net

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