Results2011 kickoff pharmacy abbreviated deck

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These are just some teaser slides from what I'm presenting today at our Silverlink RESULTS2011 client event in Boston.

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Results2011 kickoff pharmacy abbreviated deck

  1. 1. Change is the New NORMALInnovate or Be CommoditizedGeorge Van AntwerpGM, Pharmacy SolutionsSilverlink CommunicationsMay 24, 2011ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  2. 2. Using an Developing D l i evidence- > 90-day integrated based solutions that > MPRapproach to are patient > GFR consumer centricengagement t 2ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  3. 3. Which Is Better? Having 75% of people Having 15% of people READ YOUR MESSAGE ACT ON YOUR MESSAGE 3ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  4. 4. Communication As CampaignsBusiness Rules, Sequencing, Coordination 4ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  5. 5. 18-29 70% have access 30% opt in to opt-in commercial SMS 30-39 63% h have access 30% opt-in to commercial SMS 40-49 40 49 49% have access 25% opt-in to commercial SMS 50-64 30% have access 15% opt-in to p commercial SMS 65+ 11% have access 7% opt-in toSource: Merkle Study, View From Mobile Inbox, 2010 commercial SMS 5 ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  6. 6. There Are Numerous Break Points for Adherence  Do they understand their condition? y  Are they new to therapy? Do they have other MDs, New Dx Rxs, or pharmacies?  Are there any unique aspects of the drug (e.g., flushing)? New R N Rx  Do they need help making this a habit?  Is this an asymptomatic condition?  How do they prefer to be engaged? Refill Reminders  When they fall ff therapy, what are their b i ? Wh th f ll off th h t th i barriers?  How do you engage their prescriber regarding their Gaps-in-Care MPR and their barriers?  Has anything changed regarding their condition or co- morbidities?  How does their need for support evolve over time? Change in Condition  When should you introduce opportunities to save money using 90-day or therapeutic alternatives? g y p 6ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  7. 7. LOTS OF “DEADLY MYTHS” DEADLY MYTHS  Patients know how adherent they are.  Patients understand their medications and disease.  Physicians feel like they can impact adherence.  Cost is a large driver of non-adherence. 7ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  8. 8. Adherence Challenges Will Vary by Condition and Drug Insulin Injection Glucose Testing Dietary & Exercise Barriers for Adherence to Care Medication Behavioral Provider  Lead to Weight  Changes to My Daily  Physician Gain Routine Adherence to  Cause Care Guidelines Unpleasant Side  Patient Effects Satisfaction with Care 8ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  9. 9. At the End Of The Day, You Have Two Sets of DayConsumers 9ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  10. 10. While direct mail immediately after y an outbound call had limited effect…  Direct mail sent months after an outbound call showed incremental yield  Direct mail followed by a call improved yield significantly.  An e-mail (opt-in) sent as a follow-up to an outbound call p provided incremental yyield 10ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  11. 11. And,And Engagement Is Built On Insights Combining the right g gSocial-norm messaging sequence of mail and(savvy consumers like automated calls to Sending a wellnessyou...) is 20% more seniors improves message prior to aeffective for people response rates by 14- p pre-ANOC message gunder 50 than for 24% on average and increases satisfactionseniors. as much as 100% in by 26%. some programs. 11ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  12. 12. Segments + Insights = Immediate Impact Targeted communications through meaningful segmentation increases yield by uncovering th most successful message, channel, ti i i the t f l h l timing, etc. f th specific segments t for the ifi t% Transfer T Tailoring messages can double yield. Matching the segment with the channel can improve yield as much as 92% Source: Silverlink Communications Inc. 12 ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  13. 13. INSIGHTS CONTINUOUS IMPROVEMENT PATIENT CENTRIC PATIENT-CENTRIC EVIDENCE-BASED ENGAGEMENT INTEGRATION 13ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  14. 14. ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.

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