Digital Marketing trends ... and future

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This is a presentation "Digital Marketing trends ... and future" by Krzysztof Rogoza (Geneva Digital Marketing Group, gdmg.org) for the Geneva Wordpress Group in November, 2013.
Video Recording: https://www.youtube.com/watch?v=iJVnyTGT23k
Full audio recording: https://www.youtube.com/watch?v=b91ROe2mS4M

Published in: Business, Technology
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Digital Marketing trends ... and future

  1. 1. Digital  marke,ng  trends…  and  future     Wordpress  and  Internet  Marke,ng   Krzysztof  Rogoza   Geneva  Digital  Marke,ng  Group   gdmg.org  
  2. 2. All  about  Kris   •  3D  professional  profile  
  3. 3. Do  you  believe?   •  10  Sci-­‐Fi  Technologies  That  Already  Exist   hNp://www.youtube.com/watch?v=-­‐ hcV422bQP0    
  4. 4. •  Next  IPhone   •  Glassware  ~  connector  with  a   smartphone   •  G+  required   •  Limited  access  to  a  user’s  data    
  5. 5. New  trends  coming  to  the  market   •  Facebook  Is  S,ll  Dominant   –  But  TwiNer/G+  Ge_ng  More  Popular   •  Content  Marke,ng  will  be  s,ll  King   –  Conversion  is  a  key  à  la  Google   –  Loca,on  based  content  marke,ng   •  Social  shopping  (Groupon,  Comparis.ch)   –  hNp://fr.comparis.ch/ak,onen/marktplatz/ detail.aspx?id=393779     •  Integra,on  of  online  with  offline    
  6. 6. New  trends  coming  to  the  market  (2)   •  3D  prin,ng  (products  trial)   •  Mobile  solu,ons  (ads,  apps)   –  96%  subscrip,ons’  penetra,on  on  average  (source:  ITU)   –  But  21%  smartphone  penetra,on  (source:  KPCB)   –  loyalty  and  payment  apps   –  mobile  shopping  predicted  to  drive  25%  of  retail  sales  by   2020   •  More  images  (infographics),  but  also  video   •  BYOD      
  7. 7. And  mobile…   •  cars  
  8. 8. Augmented  reality   hNp://www.youtube.com/watch?v=tnRJaHZH9lo     Augmented  reality  becomes  marke,ng  reality     via  the  virtual  design  of  products.  
  9. 9. QR  code??  
  10. 10. Deck  available  at   hNps://www.facebook.com/groups/gvadmktg/   hNp://www.youtube.com/user/GVADMG    
  11. 11. •  Thank  you  for  your  aNen,on.   •  Hope  you    
  12. 12. Appendix  
  13. 13. Popcorn  ,me   •  Microsoq  2010   hNp://www.youtube.com/watch? v=a6cNdhOKwi0     •  25  Futuris,c  Technologies  You  May  Live  To  See   hNp://www.youtube.com/watch? v=dtbebPcWhe4     •  DMKT  trends      hNp://www.youtube.com/watch?v=goLkZgx_i7o      
  14. 14. Resources   •  hNp://cmo.com/content/cmo-­‐com/home/insight/emerging.html   (RSS)   •  hNp://www.socialmediaexaminer.com/marke,ng-­‐trends-­‐2013/   •  hNp://www.entrepreneur.com/ar,cle/228390    
  15. 15. Social  media  channels  share  

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