Social media-for-artists

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Social media-for-artists

  1. 1. Sidney Gallery“Social Media for Artists”BlogsTwitterFacebookGoogle PlusLinkedInSlideShareVimeo – YouTubePinterest
  2. 2. Discussion about use of social media, and if you are using it and you’re not sureyou’re doing the right thing, this class is for you. It will introduce best practicesfor Blogging, Twitter, Facebook, Google+, Linked In, SlideShare, Vimeo-YouTubeand Pinterest.There will be a number of links made available with resource videos for you towatch.The class lead is Guy Cook, Guy sold his first website in August of 1995, (@Farmers Market) and has continued his web hosting company offering design,development and deployment, usability or support services since.What holds us back?Fear of the unknownFear of taking a riskFear of Losing Job SecurityPromise yourself to make the time. Whether you spend 1 hour or 4 hours a day,be committed and be consistent.
  3. 3. Blogging -WordPress.org vs WordPress.com: A Definitive Guide For 2013http://wpmu.org/wordpress-org-vs-wordpress-com/Differentiate between WordPress.org and WordPress.comCompare Differences in:CostFreedoms and LimitationsMaintenance and DevelopmentHow to decide between WordPress.com and WordPress.orgWordPress.org is the open source software that powers millions of websites around the web, Wordpress.org is thecenter of the WordPress community. This is the website where the core software is hosted, alongwith thousands of free themes and plugins, all of which are 100% free to use and modify.Isn’t open source software beautiful?What is Wordpress.com?WordPress.com is a commercial website where you can host a free site with somelimitations or pay for upgrades. It runs on the exact same software offered atWordPress.org. However, WordPress.com relieves you of having to set up and maintainWordPress on your own server.WordPress.org vs WordPress.com: A Definitive Guide For 2013 http://wpmu.org/wordpress-org-vs-wordpress-com/List of the Best and Must Use Wordpress Plugins - http://www.tipsandtricks-hq.com/list-of-the-best-and-must-use-wordpress-plugins-535All About SEO on WordPress.com - http://en.blog.wordpress.com/2013/03/22/seo-on-wordpress-com/
  4. 4. Twitter10 Twitter Tips for Photographers and Artists -1. As I mentioned in the article the The 10 Big Rules of Photography. Or so I think … , we must be willing to share our knowledge. More or less, the community willvalue us more if we are generous with our professional colleagues. As I have read in several places, Twitter works based on the Karma: The more you supply, themore you get back.2. We are allowed to tweet 140 characters. Take advantage of them. Think about the essence you want to convey to your followers, while looking for a conciselanguage, that is simple and friendly. If we choose a username too long, it will affect the characters that we have available, affecting our interactions with others.3. Ask yourself who will be your followers. As part of our branding and brand image, we must be consistent with our messages and be dynamic every day. It is agood idea if we create a fund that matches our image, giving greater cohesion along the way. At the same time, find and locate gurus or personal tweets on thetopics that interest you most.4. It is preferable not to use too many # hashtags. Some search engines may consider these messages as spam5. When starting a web page, or a Facebook artist page, select the name of the account in a cautious and smartly manner. In my opinion, it is better transparency,also choose a recognizable name; you might have to match the artist name, brand or company. The final product should be simple, and straightforward.6. Review your followers. I regularly, check my account, and lock or delete all accounts that do not give me credibility, or in any way, undermine the image of mybusiness I ethic. If you take the time to learn about your followers, you are offered more tools to interact, and create synergistic relationships in the network.7. Choose wisely times in which the world will follow your posts. Do not forward to the community the same materials repeatedly, and select cautiously. If youwant to share a piece of material that has great value with your followers, you can rewrite the message, playing around with language.8. We must always respect others. You may not agree on some ideas, but creating bad energy in our actions with our different networks will likely, have a negativeeffect on our karma. Take time to thank your RTs, and other positive comments that you receive, along with others that are useful, and provide guidance: Thisgreat tool allows for constructive criticism to the community and its members.9. Read and educate yourself on the proper handling of Twitter. Some books that I recommend include:. The Twitter Book. The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. Twitter Tips, Tricks, and Tweets10. Keep calm and follow me: @ kikecalvohttp://newswatch.nationalgeographic.com/2013/01/23/10-twitter-tips-for-phographers-and-artists/
  5. 5. Facebook"Your Facebook Page is Not Your Website."We all love Facebook – its an essential tool for self-promotion. But, its best used in conjunction with a real, hostedwebsite. If youre relying solely on social networks (like Facebook) for all your fan interactions, youre missing out on someessential benefits which only a dedicated site can offer.Reason #1: Design ControlYou dont have a say in how Facebook looks and works, and as weve seen recently, social networks can make sweepingchanges to your profile which you cant do a thing about. With your very own website, you can create and control a webpresence that looks as good as your music sounds.Reason #2: Fan RelationshipsWhen you have your own website, you own the relationship with your fans. When they sign up to your newsletter or buyyour music, you are the steward of important fan info like email addresses and phone numbers. This way you can alwaysstay in touch with your fans – even if everybody abandons Facebook for the next cool thing.Reason #3: User ExperienceMost social networks give you a one-page profile on a site full of millions of distractions. In fact, studies have shown thatyour fans may only actually see 15% of the updates you post on social networks. Facebook wants users to click on ads forsmartphones, laptops and blow dryers. What do you want your fans to do? On your website, you call the shots.Reason #4: Your Own Dot ComBuilding a website is like building a home on the web — you even get to pick your own domain name (yourband.com)! This is whereyou send your Facebook fans when you want to interact with them on your own terms. You can collect email addresses, nurturerelationships through blog posts, and sell your merch right from your site."How to sell art on facebook"http://www.youtube.com/watch?v=LWwMCn8xdBc
  6. 6. Google PlusWhat the PlusPerceptions, People, Pictures, or Passions?The key to social media is to use the right tool for the job. Not “everyone” should use Facebook or Twitter or Pinterest or Google+,because everyone’s needs are different. Moreover, these services are not mutually exclusive, so you can use each for differentpurposes. Still, the question remains: Should you use Google+? Here’s how to decideTwitter = Perceptions. Twitter is great for getting or sending immediate perceptions such as witnessing news and events.Facebook = People.Facebook is the way to learn what’s going on in the lives of people you already know (friends, relatives, and colleagues).Pinterest = Pictures.Pinterest is an online bulletin board where people post pictures of what they consider beautiful, cool, and neat. Where pictures are 5percent of the action on Twitter and 25 percent of the action on Facebook and Google+, they are 95 percent of the action onPinterest.Google+ = Passions.Google+ enables you to pursue your passions with people you don’t know. Your 200 friends and family on Facebook may not shareyour passion for photography, but on Google+ you can have a blast with a community of people that share your passion. In short,Google+ is for passions.Do you want to enhance and expand the number of people who share your passions and interact with them via posts and comments?If you do, focus on Google+. If you don’t, stick with Facebook, Twitter, and LinkedIn until Google+ reaches critical mass. If you justwant to have fun posting pictures of cool stuff, use Pinterest. - Guy KawasakiGoogle Plus 101 for Creative People By Mark McGuinness- http://lateralaction.com/articles/google-plus-101-creative-people/Free copies of What the Plus!, courtesy of Google. Please share this post so as many people as possible can get a copy.http://goo.gl/eRy6z
  7. 7. Linked InLinked In = Best Company Pages of 2012 - http://www.slideshare.net/secret/azyFgjeFbOe0wz?trk=eml-cp_mktg-btn-tips-20130410LinkedIn Company PagesOpen your business to the worlds largest professional network.http://marketing.linkedin.com/company-pages/Create your Company PageDevelop a Follower CommunityBuild Valuable Relationships
  8. 8. SlideShare -Why you should use SlideShare?SlideShare is the worlds largest community for sharing presentations. With 60 millionmonthly visitors and 130 million pageviews, it is amongst the most visited 200 websites inthe world. Besides presentations, SlideShare also supports documents, PDFs, videosand webinars.SlideShare was recently voted amongst the Worlds Top 10 tools for education &elearning.In 2009, the official website for the US President (Whitehouse.gov) signed useragreements with eight of the worlds leading social media websites. SlideShare was oneof them. SlideShare is regularly used by the Whitehouse and many other US govtdepartments.SlideShare finds reference in hundreds of published books on internet, Web 2.0,technology (search "slideshare" on Google books)Our CEO Rashmi Sinha was recently named amongst the worldsTop 10 Women Influencers in Web 2.0 by FastCompany.
  9. 9. Vimeo - YouTubehttp://www.reelseo.com/vimeo-better-than-youtube/#ixzz2Sjko7BRcYoutube: Censors audio tracks. Community is full of trolls and nasty comments. FostersbelligerenceVimeo: Does not censor audio tracks. Community is nicer and more intelligible. Fosterscreativity.
  10. 10. PinterestHow To Get More Pinterest Followers - http://www.writeontrack.ie/pinterest/how-to-get-more-pinterest-followers/Pinterest Tutorial – How To Make Your Posts More Pinnable -http://www.writeontrack.ie/pinterest/pinterest-tutorial-how-to-make-your-posts-more-pinnable/http://business.pinterest.com/case-study-sephora/GoalsMake it easy to pin from yourblog.comUse email to encourage Pinterest engagement - Mail Chimp?Encourage clients to pin to their artist ‘shopping lists’http://www.seerinteractive.com/blog/infographic-submission-sites-the-good-mediocre-ones-to-avoid

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