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Writing Killer Search Ads


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Writing killer search ads from SMX London

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Writing Killer Search Ads

  1. 1. Writing Killer Adverts
  2. 2. <ul><li>Keyword in Ad </li></ul><ul><li>Keyword in URL </li></ul><ul><li>DKI for CTR </li></ul><ul><li>No DKI for Qualsco </li></ul><ul><li>Lead with Benefits </li></ul><ul><li>Include Features </li></ul><ul><li>Include a Tel No </li></ul><ul><li>Capitalisation </li></ul><ul><li>No Capitalisation </li></ul><ul><li>Calls To Action </li></ul><ul><li>Include [PDF] </li></ul><ul><li>Use all Characters </li></ul><ul><li>Make Ads Small </li></ul><ul><li>Use Alt Characters </li></ul><ul><li>Google checkout </li></ul><ul><li>Different Search & Content Ads </li></ul><ul><li>Split Test </li></ul><ul><li>Ad Writing 101 </li></ul>
  3. 3. The Truth... Get The Core Of The Message
  4. 8. Ads don't operate in isolation so we cant write them in isolation
  5. 9. <ul><li>Advert Analysis </li></ul>c H .5 | L1 .5 N Diploma N/A Specialists Phone Call H .5 | L2 .5 Y Free Report Earn 5K Free N/A N/A Ad 1 Ad 2 Search Term Life Coach Training Keyword Optimised URL Offer Benefits Features Authority Call To Action
  6. 10. <ul><li>Borders & Amazon are great place to go for inspiration! </li></ul><ul><li>Get the real core of the message </li></ul><ul><li>Start with what works and develop </li></ul><ul><li>In Summary </li></ul>