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Fresh Business Thinking Slides
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Google has a
little ‘spider’ which crawls around the web looking at pages. It might do that every min or every month
12.
New www addresses
are at a disadvantage
13.
At the moment,
Google cant read pictures or videos
14.
15.
16.
17.
Make them specific
18.
Use the taxonomy
of the potential new client
19.
Number of Visitors
V. Commercial Intent
20.
Map Keywords to
content
21.
22.
23.
24.
Amazon
25.
Youtube
26.
27.
28.
Forget the corporate
speak – Searcher Is King
29.
Headlines
30.
Subheadlines
31.
Internal Links
32.
33.
34.
What does Google
see
35.
Titles & Descriptions
36.
Errors
37.
Site speed
38.
39.
40.
41.
42.
43.
Links need to
have a mixture of anchor text
44.
Reciprocal linking no
longer works
45.
Good content builds
good links
46.
47.
48.
Directories – Yahoo,
Best of the Web, Business.com
49.
Look for broken
links on websites and write content for them
50.
Do online Pr
– www.prweb.com & Linkbait
51.
52.
53.
54.
55.
56.
Generate great content
57.
Link build like
its going out of fashion
58.
Follow @guylevine on
twitter
59.
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