Techtour2011
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Presentation given to RE/MAX Brokers and Agents in Feb 2011 on Social Media trends and strategy
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Techtour2011
- 1. RE/MAX REGIONAL SERVICES TECHNOLOGY TOUR PRESENTED BY GUY BAILEY
- 2. Social Media ► Guy Bailey ► Communications Coordinator ► RE/MAX Regional Services
- 3. Is Social Media a fad?
- 4. Or the biggest popular shift since the Industrial Revolution?
- 5. Let’s See…
- 6. It’s a lot to take in at once…
- 7. But we’ll break it down for you…
- 8. Blogging
- 9. “But I don’t have a blog!” “I don’t know how to create one!” “It’s too scary!” Really? Let’s See!
- 10. Pay Attention! This is quite involved and complicated, and will require your full attention and initiative.
- 12. Hi! Welcome to my new blog.
- 13. Blogging Basics When? • One post per day – EVERY DAY! • Although two to three a week is fine but that’s between you and me… Why? • Art, Freedom of Expression, cave to scream in, notice board, urspace but most of all… • Because Search Engines Love Them – will bring additional prospects to your site How? • Figure out your Keywords before you begin – SEO still matters • Have the end in mind at the start • $ale$ or information or recruitment - the latter two leading to $ale$
- 14. And once it’s ready… Don’t forget to tell everybody…!
- 15. Why SEO Here’s why is So Important
- 16. One More Thing on SEO… The second most important three letters you will learn this year… T.T.D. Tag, Title, Describe.
- 17. Remember how this talk was meant to be about Social Media?
- 18. Twitter.com/remaxregional Facebook.com/joinremax Linkedin.com – search for “Join Remax” Remaxregionalnews.blogspot.com
- 19. Five Steps to creating the most popular Facebook Profile in the World* 1. Create your profile 2. Invite Friends/Fans to connect 3. Populate Profile with content 4. Continue Conversations 5. Marketing Integration * - not likely but you will be a lot better off than just jumping in at #5 like 90% of REALTORS do
- 20. Facebook – The Truth
- 21. Twitter is changing the World
- 22. Tweetjargon and Tweetips • A tweet is an individual message • Following somebody is subscribing to their messages • IM or direct messages is a private message on Twitter • RT or retweet is to repost a good message from somebody else and give them the credit • Trending topics are the most discussed terms on twitter at any moment • @username is a public message about someone on Twitter • #hashtag is a way of categorizing messages by topic • Shortened URLs – fits links into shortened messages to be able to retweet Tweetips • Post once a day, not once an hour • Facebook is for statuses, post with a purpose • Comment on others posts – courteous and cultivating • Have a tweetup!
- 23. If you’re still not convinced about the viability of Twitter: 208 new Twitter profiles have been created since I opened this slide…
- 24. LinkedIn – Social media for grown-ups
- 25. LinkedIn – Meet your new Resume, Business Card and PA • LinkedIn focuses more on individuals, less on companies • Good news for Agents, less so for Teams. Sorry Teams. • LinkedIn is a tremendous tool for sourcing Vendors, Partners, Employees, Competitors and Clients • Create a company page – link individual profiles to it as a Group • Networking, Research, Conversations, Groups and Jobs • Lots of Jobs • This isn’t Facebook – Keep it professional • Recommend, Recommend, Recommend
- 26. The Top Twelve Apps to download What’s App Doc? RIGHT NOW! 1. RE/MAX University 2. Zillow 3. Realtor.com 4. Homes.com 5. Real Estate 114 6. Evernote/Catch 7. Barcode Scanner 8. Noterize 9. Dropbox 10.Bambuser 11.Documents to Go 12.QR Droid
- 28. The Next Big Thing?
- 29. This is not the end, but the beginning… • Images (Picasa, Flickr) • QR Codes • Check-in/Location (Foursquare, Gowalla) • User Reviews (Yelp, Where) • Bookmark/Sharing (Digg, Stumbleupon) • Virtual Reality (Layar) • VOIP (Skype) • Convergence But the Number One rule to remember with Social Media is this…
- 30. It’s simple, not easy.
- 31. Twitter.com/remaxregional Facebook.com/joinremax Linkedin.com – search for “Join Remax” Remaxregionalnews.blogspot.com
Editor's Notes
- Introduction
- Even I have uttered the magic words – “It’ll never last” and “But I don’t see what its for” – about Twitter no less. I just didn’t see it coming – I went back to my Myspace page…
- This isn’t the IT Director of Prudential – it’s Isembard Kingdom Brunell – the great engineer and innovator. He in front of the anchor chain of the SS Great Britain – the largest steam ship ever built and as a precursor to the internet, one that was eventually used to lay transatlantic telegraph cables – the internet of its day – across the Atlantic. Even then innovators such as Brunell knew that communication was the future – see how its all tied in?
- Fad Video - http://www.youtube.com/watch?v=VInXr2Sl2ao
- Just to clarify – I met my wife online; filed my Immigration application online, found our house and car online.
- The sad, innermost fears of any blogger – but it doesn’t have to be this way
- I keep hearing the following excuses about not starting a Blog – none of them hold any water today.
- I wonder if there’s a market for the Build a Blog workshop?
- 1,2,3 – bish bosh, job done. – Do you want me to go over that again?
- Do you want me to go over that again? Congratulations! You’re now a blogger!
- Self Evident
- Facebook, Linkedin, Twitter, REMAX REGIONAL NEWS LIVE… - linking to any and all sites.
- The internet is a big supermarket – every site is a product and search engines drive prospects to various sites or products. For sites without SEO, this is what that supermarket shelf looks like. Which site’s yours?
- Everything you do online will be subject to TTD – If you want anybody to read it that is.
- Thanks for reminding me – now I’ll scare the bejesus out of you - every single one of these is a social media network. Every Single One. Some don’t even have logos – they are just forums and discussion boards but no less influential
- We’ll concentrate on the big three – but also mention RRN Live on Blogger
- Five key steps for a successful Facebook profile – content, content, content, content, contentProfile, Page, Group or Community - Email v Updates; Apps; create events, advertise & social ads, Pages indexed by SEO – TTDKeywords to titles… add feeds to the page – YouTube, Twitter, RSS Blog FeedWhy? - $ale$
- Only 0.4% of fans will ever return – Know why? Because they are on Facebook to see their friends – For once its not you, its them…
- Ask an Egyptian, or a Tunisian, or a Bahrani, or an Iranian or a Libyan.
- Putting violent political insurrection to one side for the time being, - here are some need to knows about Twitter.Also, each tip is under 140 characters so qualifies as a Tweet in and of itself – a little social media in joke for you.
- Self evident – although mention that the Tahir Square uprising in Egypt began as a Tweetup…
- For some reason I don’t like that Guy.
- Doesn’t mean you can’t drive business – but it’s about YOU.
- The Smartphone has revolutionized society and our industry – if you haven’t got one yet – do it tomorrow. Please.RU – self explanatory, Zillow,Realtor,homes, real estate 114 – searchesDocument Scanner, Barcode Scanner – self explanatoryNoterize – presents documents professionally and allows them to sign electronically via tabletDropbox – cloud storageBambuser – live, HQ, video streaming – home toursDocs to go – inc google docsQR Droid – generate and read QR codes
- Tweetdroid, Hootsuite – all of your profiles in one place and you can post to each, all or none of them – also comment, follow and search as you would on Facebook, Twitter, Foursquare or LinkedIn individually. They also nod to the oldschool with MySpace.
- Already here as a set top box withwifi keyboard, mouse and webcam – TV’s and Blu-Rays coming as standard – more – this is how the older generation will surf – skipping tablets altogether. It has it’s own Twitter and Facebook apps (as well as Tweetdeck and Hootsuite!)Like TIVO, five years ahead of its time.
- The picture on the left is a genuine Japanese crematorium – scan the code and get the biography, video and tributes of the inhabitant…Images – Picasa (googles site); Flickr – easy to use, autosync – cloud basedQR Codes (quick response) – Vsoon – Reliance will allow you to import QR codes for your listings on your site. Check-In – 4Square, Gowalla – points for checking in – coupons and rewards for doing itUser reviews – Yelp, Where, will replace YPBookmark/Sharing – ultrapersonalizing the web just for youLayar - SmartphonesVOIP – Voice Over Internet Protocol – Qik, SkypeConvergence – Cars with hard drives, USB, MP3, - Radio, GPS, Wifi soon
- Effort and commitment – that’s all – 30 mins a day; although come the Fall; Extra Time Media will be able to help…
- DON’T FORGET!!!